Cloud Solutions Architect, Phil Harvey from Microsoft presented the AI and ML solution in travel.

2. @SagittariusMktg
09:30 - Delegate Arrival
09:55 - Travolution Intro
10:10 - Microsoft
10:40 - Sitecore
11:10 - Break
11:30 - Sagittarius
12:00 - Q&A
12:20 - Event Close and Lunch
agenda.

3. Microsoft Data & AI
In Travel
Phil Harvey
Cloud Solution Architect for Data & AI
One Commercial Partner UK

4. Today…
Data is important
Microsoft’s approach to AI
Case studies

5. Data is important
For everyone

6. THEREISALOTOFDATA
CLOUD
MOBILE
INTERNET CONNECTED
DIGITAL
ANALOG
1985 1990 1995 2000 2005 2010 2015 2020
30 years
Why is this important?

7. DATAISIMPORTANT
Data gives us new
ways of knowing and
new things to know.
Data makes software
smarter through AI. It
is how machines know.

8. AIOPPORTUNITY
“$2.5tr Potential contribution to the global economy in Europe by 2030 from AI”
- PwC analysis
“Natural language processing among technology segment are expected to dominate
the market”
- Stratistics MRC
“According to ‘Research and Markets’, the global chat bot market is set to reach
$1.2B by 2025.”
~ CognitionX News letter.
$1.2tr Estimated additional revenue/shifting revenue driven by AI in three years
“40% boost in labour productivity in developed nations by 2035 through AI potential”
~ Accenture
“38% Boost in rates of profitability in developed nations by 2034 through AI potential.”
~ Accenture
It is a huge
opportunity
now!

9. $1.38bn
SOURCE: Tractica
https://aka.ms/aiplaybook
World wide revenue generated from AI in 2016
$89.8bnAI Market opportunity by 2025
AIOPPORTUNITY

10. Microsoft’s approach
Artificial Intelligence

12. DIGITALTRANSFORMATION

14. LEADERSHIP • “Our goal is to democratise AI to
empower every person and every
organisation to achieve more.
• “The core currency of any business
going forward will be the ability to
convert their data into AI that drives
competitive advantage”
• “Every developer can be an AI
developer, and every company can
become an AI company”

15. DIGITALFEEDBACKLOOP

16. Descriptive
Diagnostic
Predictive
PrescriptiveDATA&AIPRACTICES
1951 2010 The FutureNow
Analytics
Modern Data Work
AI Data Work
Data Science & AA
Internet of Things
BIG
DATA
Past Theory OpportunityOperation Permission
Data Work

17. Amplifying human
ingenuity
with intelligent
technology
Reasoning
Learn and form conclusion with imperfect data
Understanding
Interpret meaning of data including text, voice & images
Interacting
Interact with people in natural ways

18. ADVANCEMENTS
5.1%
Switchboard speech
recognition test
96%
RESNET vision test
152 layers
88.493%
SQuAD reading
comprehension test
69.9%
MT
research system
Object recognition
Human parity
2016
Machine reading
comprehension
Human parity
Jan 2018
Speech recognition
Human parity
2017
Machine translation
Human parity
March 2018
Microsoft AI

19. WECAN,BUTSHOULDWE?
Collaboration
Innovation
Education
Distorted View
Ethical Concerns
Change

20. AIPRINCIPLES
http://microsoft.ai
Fairness Reliability &
Safety
Privacy &
Security
Transparency
Accountability
Download: http://aka.ms/futurecomputed

21. MICROSOFTAI

22. OFFICE365 Office
Advanced Threat Protection
AI to keep you safe
… and many more
Outlook
MyAnalytics
AI to understand
how you work
PowerPoint
Design Ideas
AI for better
slide design
Word
Alt Text
for Accessibility

23. CONTIKI
https://customers.microsoft.com/en-us/story/contiki-hospitality-travel-office-365
Since 1962, travel company Contiki has been fulfilling its mission of helping customers see the world
with no regrets. With a global workforce and customers ages 18 to 35, Contiki knew it needed to put
cloud and mobile technologies first. The company adopted Microsoft Office 365 productivity
services to give its employees easy ways to collaborate among multiple groups and time zones.
Employees store and share their files in OneDrive, knowing that they can access files on any device
from anywhere their virtual office takes them.
Delve
AI-based Office 365
Delve and Microsoft
Graph to offer more
personal search
results

24. … and many more
Dynamics
AI Insights
AI to discover
predictive &
actionable insights
Power Platform
AI Insights
PowerApps
PowerBI
Flow
DYNAMICS365

25. Popular frameworks
To build advanced deep learning solutions
TensorFlow KerasPytorch Onnx
Sophisticated pretrained models
To simplify solution development LanguageSpeech
…
SearchVision
Azure
Databricks
Machine Learning
VMs
Azure
Machine Learning
Productive services
To empower data science and development teams
Powerful infrastructure
To accelerate deep learning
On-premises Cloud Edge
Flexible deployment
To deploy and manage models on intelligent cloud and edge
AZURE

26. Case studies
Let’s have a look at AI in action

27. AIFORGOOD
Ethical AI

29. Customer Experience
Improved with AI

30. ENGAGEYOURCUSTOMERS
ENGAGE
throughout the path
to purchase
BRIDGE
physical and digital
experiences
PREDICT
what customers want
PROFIT
from optimized
engagement

31. ▪ 85,000 items with 5,000 new ones added each week
▪ Microsoft Azure SQL Database to store relational customer data.
▪ Azure Cosmos DB supporting numerous microservices with low latency.
▪ Machine learning models generate real-time recommendations
http://customers.microsoft.com/en-us/story/asos-retail-and-consumer-goods-azure
Hyper focused on customer experience.

32. CASESTUDY Uber is using driver selfies to enhance security,
powered by Microsoft Cognitive Services
Professional
Services
Employees:
6,700
Cognitive Services
Technologies Size Industry

34. AIRLINES
Deliver powerful
new experiences to
customers
Solve age old
customer issues
with data and AI
Lost Luggage
Staff collaboration
to share customer
service tips

35. Optimisation
Efficiency through AI

36. OPTIMISEOPERATIONS
MODERNISE
for a responsive
supply chain
STREAMLINE
business processes,
commerce and
supply chain
PREDICT
demand, optimize
supply and assets
PROTECT
business, customer
and employee data

37. CASESTUDY
• Customer need
Carnival cruise line struggled to accurately
predict water usage onboard ships, leading to
costly water storage or production.
• Impact
Advanced Analytics model optimizes onboard
water storage, saving $200k per ship annually
Historical and real-time data analysis enables
predictive maintenance
SAVING $5.2M WITH
INTELLIGENT WATER
UTILIZATION
Advanced Analytics and AI predict water usage
https://enterprise.microsoft.com/en-us/customer-
story/industries/hospitality-and-transportation/carnival-cruises-
testing-waters-machine-learning-cortana-intelligence-suite/

38. Challenge
• Help aviation customers
minimize the cost and
disruption of
maintenance activities
• Help customers better
manage fuel costs
Solution
• Use IoT technology
to collect, aggregate,
and analyze engine
and other data
• Provide dashboard for
insights from data
Benefits
• Improves the efficiency of
maintenance activities and fuel
usage for customers
• Delivers insights to the right
stakeholders at the right time
• Saves customers money and time
“We can use data and insight in new ways to refine our customers’ operations to
add more value to them and allow them to do more with less.”
— Nick Farrant, Senior Vice President, Rolls-Royce
Engine manufacturer delivers advanced
operational intelligence to airlines

40. Data & AI at the heart
Of Digital Transformation

41. DIGITALFEEDBACKLOOP

42. © Copyright Microsoft Corporation. All rights reserved.