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Can Micromax Become India's
Leading Smartphone
Maker?

By,
M.SUSHMA
131137
Introduction
• Micromax Existence
• Best players

• Micromax as a Brand
• Comparison with
Samsung
A Study on Micromax Strategy
 Strategy to Sustain in the competitive market.
 Market Analysis
 Targeting a leader.
Drawbacks
 Research and Development
 Lag in Service Centers

 Rely on others
Conclusion

Can it be a Market
Leader…?
can micromax?

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can micromax?