An online real estate digital conclave. First of it's kind where all the stakeholders will be able to participate to decide the goodwill and promises of various realty brands. Also, a live discussion which will be carried through the conclave to understand the overall dynamics of the market. Come and participate in huge number to give the boost to an industry which is going through a sluggish phase.

1. REAL ESTATE DIGITAL CONCLAVE 2015
CONCEPT PRESENTATION

2. Introduction
There are ample real estate events & awards organized by
either media companies or some private councils which work
on a jury framework who decides the various category awards
(sponsored and non-sponsored both).
Some of these events carry thought leadership programs
on the future market trends with involvement of guest speakers
in place.
Recently, an online media identified the necessity and use of
the digital media in the domain and organized an on-ground
digital conclave to create awareness about the market.
Award events create motivation for various brands to perform
better and to claim their value in the market. These are the
critical acclaims that any brand has accomplished and are
recognized as a positive impact to sell individual brand in the
market place.
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3. The Gap
These awards cater to B2B market only
and are confined to a set of known
audience with few entrants every year as
new players in the market place
Most of the award shows are sponsored
so lot many players miss the opportunity to
participate
Most important! All these awards don’t
involve the other stakeholders of the real
estate market, so they don’t know the
basis of the awards that an individual
brand gets
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4. Brand Value
Employees Customers Dealers
The Idea
Easy access to all the stakeholders
starting from employees to dealers to
respective agencies to masses
All stakeholders can be involved at one
place to understand the true potential
of an individual brand
Digital gives the liberty to initiate a two
way communication to establish the
brand image and brand value
These stakeholders can be involved to
measure the success and also to
improve the overall value for the brand
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4 DIGITAL CONCLAVE 2015

5. How
We are creating an online dashboard for the top real estate
brands where all stakeholders can come and participate
One month exercise where we will be seeking views and
reviews for the brands along with discussion rollouts
We will organize moderated discussions on various trends &
topics in a controlled atmosphere with negative filters
On conclusion, we will interview brand representatives to get
their opinion on the key findings
We will publish a digital book with the highlights of all these
brands with their respective say on it
We will also include the discussion summary of various topics
discussed on the platform during the conclave which will
become a case study for of brands
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6. How it will Function?
Online
Dashboard
An online dashboard which
shows the mark-up for the
most loved brands in the
real estate market

7. How it will Function?
Online
Dashboard
This will also act as a folio for
each brand to showcase it’s
popularity among various
stakeholders

8. How it will Function?
Online
Dashboard
An online discussion board
where we will be discussing
various industry related topics
to identify market trends which
will provide insights for the
industry to follows

9. Reaching the Stakeholders
Industry Data – self owned B2B
data set of more than 25,000
people
Social Connect – with more than
5,00,000 people who has
vigorous interest in the realty
market across Delhi /NCR
Cross Buzz – use of brand’s
social handles which will
connect us with more than
1,50,000 users

10. The Real Play
The most brand engaging
exercise ever in the realty market
Everyday will be different with
each brand passing other’s
imaginations
Opportunity to showcase and
rule the game to attain better
perception for the brand

11. The Real Play
No spamming or negative views
for the brand will be entertained.
The platform is designed as
such that it doesn’t allow any
negative comments to float on
the platform.
So, every brand is safe and
secure and they can whole
heartedly participate at various
levels

12. The Real Play
Stand a chance to be a part
of the most comprehensive
Digital Book which will be
circulated to more than
5,00,000 audiences along
with personal interviews
Each brand will be
showcased as a folio on our
platform and will be
amplified to all possible
channels

13. A Brand can Leverage More
Pledge your stakeholders to vote for your brand. The
more votes you get better it is
Use mailers with dashboard link to get participants and
votes for your brand
Use your social channels to reach to your audience
and ask them to participate
Use personal messages or calls to connect with your
stakeholders to participate and vote for your brand
Top brands can further reach out to other media to
create various PR and digital stories around the
conclave
Brands can also utilize this opportunity to further use
the conclave result in various marketing collaterals

14. Very Little to Spend!
No charges for the brands which is listed
on our platform for voting and
discussions. You can list your brand for
free!
INR 55,000 – Active banner space to
advertise your brand or product
INR 30,000 – Ask for discussion on
brand on our discussion board
INR 40,000 – Post Interview with edits
and circulation charges for the digital
copy

15. Qs
?
Let’s connect and explore the most
lucrative domain of media to attain
the right buzz in the market.
M: +91 95608 67275
E: realtymyths@gmail.com