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Make Your Small Business Invaluable
Using Social Media 10 Low Cost Tips For Gaining Attention Mike Volpe, HubSpot, Chief Marketing Officer @mvolpe Kare Anderson, Owner, Say It Better Center @kareanderson
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under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Don’t just know what your
customers look for during the decision process, know where they look for it. • Which social channels are your buyers most active on? • What publications, websites or blogs do they read?
Tip: Learn From Your Customers.
Next time you’re talking to a customer, ask which social media platforms they use and what publications they read. Not only will you be able to reach them more effectively, but this is a great indicator of where you need to be to get found by your prospects.
“But wait, my business can’t
write 5 blog posts a week. We only have a ½ person marketing team!” • Pick two questions you frequently hear from customers, write an actionable blog post on them, and share on your social platforms. • Host an hour-long Chat on Twitter to answer questions your audience has been asking. • Conduct interviews with thought leaders and post them on your blog.
“Focus on how to be
social, not how to do social” - Jay Baer • Jump into the conversation by sharing insights and links on social media. Offer helpful content from your business, as well as others. • Don’t be afraid to have a voice and be conversational with your followers. • Follow social media accounts that generate discussion on your business, industry, or product.
Your customers are your best
spokespeople, they will tell all their friends and followers about your company if you create a remarkable buying experience. Shouldn’t you capture that conversation and reward them? • Reward your customers for being advocates on social media by sharing and praising their comments. • Tag their Twitter handles to get them involved in future conversations and connect them with other leaders in your industry.
Example: Sinclair Heating, Cooling and
Plumbing Results: • Website traffic up by 400% • 1,000 Twitter followers and 400 Facebook Likes; Growing at 30% • Blog article on “Tankless vs Tank Water Heater” has 2,000 views Advice: Go Out on a Limb “I went out on a limb when I first started; the rest of the company had an old school mentality. This has been a grand slam. This works, it’s a no brainer. And I can prove it. I love it.”
Example: IDR Solutions Search optimized
website for keywords Software Industry Under 10 Employees Launched a blog; 70+ articles to date (20 / month) Results: • Website traffic up by 125% • Leads generated from organic search up 120% Advice: Use Analytics to Determine Content “By looking at our reports, we waste much less time on blog posts or new content topics which have historically not attracted many potential customers.”
Example: Cogentys Results: • Inbound
web traffic up by 300%, cut all Google PPC Ads • Lead generation increased 716% • Reduced sales cycle from email nurturing Advice: “We were doing the right things – blogging, SEO, social media – we just were not doing them well. By refocusing our efforts and bringing everything together we got great inbound marketing results.”
All about HubSpot HubSpot’s marketing
software platform helps more than 10,000 companies in 56 countries attract leads and convert them into customers. A pioneer in inbound marketing, HubSpot aims to help its customers make marketing that people actually love. § Rated #1 in marketing software Customer Satisfaction in 200+ reviews on G2Crowd. Over 240 five-star reviews on AppExchange. § Customers across all industries ranging from one employee small businesses to 10,000+ employee enterprises. § Investment from Sequoia Capital, Google, Salesforce.com, Fidelity and others.
All about Say It Better
Center Kare Anderson helps you hone the skills you need to stay relevant, sought-after and become more quotable, connected and collaborative. § Quote-ability § Connection § Collaboration § Coaching