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Social Media
DO’s and DON’Ts
Tips for improving your company’s success
on social.
salesforce.com/blog
DON’T ...
Promotions and campaigns that merely aim to
grow your number of followers or likes are
short-sighted.
Focus too ...
DO...
Your audience will grow on its own —
and sustainably.
Create a community, reply to
customers, and share valuable
con...
DON’T...
You’ve probably seen one of the
many articles poking fun at brands
that feel compelled to share their
opinion on ...
DO...
Some things are better left unsaid — and
most major news events don’t warrant a
response from your company.
Be selec...
DON’T...
Sometimes it’s better to let
individual employees,
influencers, or other
customers in the community
interject bef...
DO...
For instance, if
someone clearly had a
bad experience and
needs customer
service help, jump in
right away.
Pick your...
Hey Marketers!
Discover 50 standout practices for
marketers on social media, including
strategies for:
● Social listening
...
DON’T...
Humans are highly influenced by
others’ opinions, so when
customers openly express their
love of your brand, it’s...
DO...
When you get positive feedback on social,
acknowledge it so the customer is likely to
say nice things about you agai...
DON’T...
The wrong person accessing your
social media accounts can wreak a
world of havoc and potentially legal
trouble.
G...
DO...
Limit the people who receive access, and
when interns or employees leave the
company, change the passwords.
Store pa...
Your community is global, spanning time zones around
the world and they’re checking social networks outside
of your normal...
DO...
But remember, if you do post outside regular hours, make sure someone is on call to review
customer service issues t...
DON’T
If you publish the same thing on every
channel, you give people no incentive
to follow you in multiple places. Who
w...
DO...
Each social network has different
capabilities and audiences. Tailor the
content shared to each account.
Create a po...
DON’T...
Scheduling five messages for the rest of
the day and then not checking social won't
cut it. Isn't the point of so...
DO...
Social media messages are living,
breathing communications that require
responses after the fact.
Prioritize time to...
DON’T...
There may be times when you want to run
social media ads separately from other
marketing initiatives, but most li...
DO...
This may seem obvious, but different departments or media-buying agencies
may oversee different advertising responsi...
DON’T...
Setting too many won't get you long-term
growth in any one area.
Set excessive goals.
DO...
Rather than dilute your efforts by
trying to do too much, set goals that
align with the greater goals of your
organi...
DON’T
Great social media goes
beyond traditional marketing
objectives and across your
entire business.
Limit your view of ...
DO...
One benefit: it’s much cheaper than phone or
email. If you're responding to feedback and
service issues in a timely ...
DON’T...
Once you setup your strategy, don’t stop
refining it and trying new things to see where
improvements can be made....
DO...
Determine the success of
something by having two
small test groups, and show
them different versions of
the same pro...
Click here to get
the e-book!
Discover more tips in 50 Social Media Best Practices. Get your copy today.
Transform into a ...
Social Media Do's and Don'ts
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Social Media Do's and Don'ts

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Social media accounts for a third of all time spent online. Naturally, marketers have embraced the channel — and some highly effective strategies have surfaced. Click through the presentation to discover some best practices to grow your social presence.

Publié dans : Médias sociaux
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Social Media Do's and Don'ts

  1. 1. Social Media DO’s and DON’Ts Tips for improving your company’s success on social. salesforce.com/blog
  2. 2. DON’T ... Promotions and campaigns that merely aim to grow your number of followers or likes are short-sighted. Focus too much on the size of your audience.
  3. 3. DO... Your audience will grow on its own — and sustainably. Create a community, reply to customers, and share valuable content.
  4. 4. DON’T... You’ve probably seen one of the many articles poking fun at brands that feel compelled to share their opinion on every celebrity faux pas, world event, or holiday. Feel compelled to jump in every cultural conversation.
  5. 5. DO... Some things are better left unsaid — and most major news events don’t warrant a response from your company. Be selective in what you topics you participate in.
  6. 6. DON’T... Sometimes it’s better to let individual employees, influencers, or other customers in the community interject before — or instead of — you. Get defensive.
  7. 7. DO... For instance, if someone clearly had a bad experience and needs customer service help, jump in right away. Pick your conversations wisely.
  8. 8. Hey Marketers! Discover 50 standout practices for marketers on social media, including strategies for: ● Social listening ● Strengthening relationships ● Creating relevant content Get your copy of 50 Social Media Best Practices to start growing your social presence — and ROI — today. Click the image to get it now. Looking for more effective social strategies?
  9. 9. DON’T... Humans are highly influenced by others’ opinions, so when customers openly express their love of your brand, it’s valuable indeed. Ignore positive feedback.
  10. 10. DO... When you get positive feedback on social, acknowledge it so the customer is likely to say nice things about you again. Thank people for their positive feedback and give incentives where possible.
  11. 11. DON’T... The wrong person accessing your social media accounts can wreak a world of havoc and potentially legal trouble. Get cavalier with your social media passwords.
  12. 12. DO... Limit the people who receive access, and when interns or employees leave the company, change the passwords. Store passwords to your accounts safely among only the employees who must have them.
  13. 13. Your community is global, spanning time zones around the world and they’re checking social networks outside of your normal work hours. DON’T... Overlook nights and weekends
  14. 14. DO... But remember, if you do post outside regular hours, make sure someone is on call to review customer service issues that may arise during those times. Try posting outside of regular office hours to help your content stand out.
  15. 15. DON’T If you publish the same thing on every channel, you give people no incentive to follow you in multiple places. Who wants to see the same thing four times? Repurpose content on every channel.
  16. 16. DO... Each social network has different capabilities and audiences. Tailor the content shared to each account. Create a posting strategy based on each channel’s audience and strengths.
  17. 17. DON’T... Scheduling five messages for the rest of the day and then not checking social won't cut it. Isn't the point of social media to be, well, social? Just set it and forget it.
  18. 18. DO... Social media messages are living, breathing communications that require responses after the fact. Prioritize time to follow up with customers who take the time to reply to your content.
  19. 19. DON’T... There may be times when you want to run social media ads separately from other marketing initiatives, but most likely, your social media ads will coincide with other paid media initiatives. Let social campaigns run in a silo.
  20. 20. DO... This may seem obvious, but different departments or media-buying agencies may oversee different advertising responsibilities, so it’s important to get everyone in the same room to share plans and assets. Create cohesion, making sure your campaign coincides with the rest of your traditional advertising.
  21. 21. DON’T... Setting too many won't get you long-term growth in any one area. Set excessive goals.
  22. 22. DO... Rather than dilute your efforts by trying to do too much, set goals that align with the greater goals of your organization and prove the ROI of social. Execute well on one or two goals.
  23. 23. DON’T Great social media goes beyond traditional marketing objectives and across your entire business. Limit your view of social to marketing.
  24. 24. DO... One benefit: it’s much cheaper than phone or email. If you're responding to feedback and service issues in a timely fashion on social, this will provide measurable and valuable returns. Try resolving customer issues via social media.
  25. 25. DON’T... Once you setup your strategy, don’t stop refining it and trying new things to see where improvements can be made. Stop testing.
  26. 26. DO... Determine the success of something by having two small test groups, and show them different versions of the same promoted content. Make sure the variable is limited to one element, like the headline, image, or call to action, but not all three at once. Use A/B testing to improve your results
  27. 27. Click here to get the e-book! Discover more tips in 50 Social Media Best Practices. Get your copy today. Transform into a social media whiz.

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