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Adam Olshansky
Salesforce Developer, eTouch Systems
Robin Fisher

Area Vice President Salesforce
Cambria Moreno
Manager of...
Forward-Looking Statements


Statement under the Private Securities Litigation Reform Act of 1995:
This presentation may c...
“Innovator of the Decade”
— September 2016
Salesforce FY2017 revenue guidance provided
August 31, 2016: "Revenue for Sales...
Salesforce Core Values
“Only a life lived for others

is a life worthwhile.”
— Albert Einstein
Philanthropy Brings Out the Best in Us
1-1-1 Model
1,000+ Companies Pledged 1% | pledge1percent.org
1% Time 1% Product
Gra...
Yurdaer Çelebi
Kıdemli Satış Müdürü
Renay Onur
Fundraising Coach
& Founder
A Smarter World
Everyone and every thing is connected
Mainframe /
Terminal
Client /
Server
100K
mainframes
10M
PCs
AI
IoT
...
The Age of the Customer
Connect to your customers 

in a whole new way
Unified
Commerce
Connected
Products
Intelligent
Com...
The Age of the Customer
Guided Sales
The Age of the Customer
Embedded Customer Service
Faster case
resolution60%+
The Age of the Customer
1-to-1 Customer Journeys
The Age of the Customer
Intelligent Communities
The Age of the Customer
Unified Commerce
The Age of the Customer
Actionable Analytics
The Age of the Customer
Smart Apps
The Age of the Customer
Connected Products
Mehmet Pişkin
Assistant General Manager
Productivity
Quip & LiveMessage
Intelligence Speed Mobility Connectivity
Five Transformations of Enterprise Software
Einst...
For Consumers, Artificial Intelligence is Everywhere
Predictive
Recommendations
Natural Language
Processing
Deep
Learning
...
Trail blazer
For Businesses, AI is Too Complex
What businesses want
Data scientists
Massive data
Integration
Modeling
Hidd...
Smarter Customer Relationships
$1B+ in AI investments
AI
Relationship
Intelligence
Predictive
Scheduling
Data
Discovery
Ma...
Salesforce Einstein
Introducing
AI in the Salesforce Platform
World’s smartest CRM
Get closer to your customers
Einstein i...
Experience | Builder | Ecosystem
Lightning 

Bolt
Lightning 

App Builder
Lightning 

AppExchange
We’re ready with Lightni...
Supercharge Productivity with Quip
The future of productivity: conversational documents
David Tinson
SVP, Global Communica...
Introducing Salesforce LiveMessage:
Conversations as a Platform
Every messaging app & social network is a UI to Salesforce...
Go Mobile with Salesforce1
My Salesforce1 — in the App Store with your name and brand
CHATTER
FEATURING
Uy Ut
Corporate En...
smart things
75B
Connect Every Thing with Thunder IoT Cloud
Get smarter about your customers
Empower everyone to create co...
Richard Doyle
Manager,
Emerging & Small
Business Sales
Einstein Taught us…
Creating simplicity from complexity
Einstein Taught us…
Creating simplicity from complexity
Salesforce Customer Success PlatformSalesforce Customer Success Platform
force.com
Heroku
AppExchange
Einstein
Predictive
...
Everyone’s data scientist
Salesforce Einstein
World’s

smartest
CRM

Customer
Data
AI
Salesforce

Platform
How it Works
LearnCapture
Guide sales
Assist service
Empower marketers
Connect
in a whole new way
Salesforce
Email
Calenda...
Einstein is Everyone's Data Scientist
Intelligent
Features
30+
Sales Cloud
Einstein
Guide sales
leaders
Marketing Cloud
Ei...
B2B
Sales Service Analytics My Salesforce1 Marketing Service Apps
B2C
Customer Trailblazers in Action
Schneider Electric is a Customer Trailblazer
Connecting to customers in a whole new way
Jean-Pascal Tricoire
Chairman & CE...
World’s #1 sales app just got smarter
Chris Leong
CMO, Schneider Electric
Sell smarter with Einstein
Sell the way you want...
Sell faster from lead to cash
Quickly configure, price, and quote
Easily manage contracts and orders
Seamlessly bill and r...
Footer Disclaimer Placeholder
Uber for Field Service
Intelligent scheduling and dispatch
Connect your entire service exper...
#1 Platform for the Customer Trailblazer
Create smarter apps with Einstein
Build apps fast with clicks or code
Connect eve...
Joel Demay
Marketing Director
Customer Trailblazers in Action
Marketing Service AppsSales Service Analytics My Salesforce1
B2B B2C
Fitbit is a Customer Trailblazer
Building 1-to-1 customer journeys James Park
CEO & Co-Founder, Fitbit
Trail blazer
Analyt...
Predictive analytics apps for everyone
Analytics Cloud Einstein
Smarter with Einstein
Fastest time to app
Take action on a...
World’s #1 marketing app just got smarter
Marketing Cloud Einstein
Smarter marketing with Einstein
Integrated digital mark...
World’s #1 customer service app just got smarter
Smarter service with Einstein
Faster service with Lightning and IoT
Conve...
Alice Grasset
Marketing Manager
`
Thank you to our exclusive sponsor
Salesforce Essentials Istanbul - Agenda
8
th
December 2016
KEYNOTE ROOM
08:00 Welcome Registration
09:00 - 09:15 Welcome O...
Family Reunion
thank y u
`
Main Keynote: Be a Customer Trailblazer
Main Keynote: Be a Customer Trailblazer
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Main Keynote: Be a Customer Trailblazer

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Main Keynote: Be a Customer Trailblazer

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Main Keynote: Be a Customer Trailblazer

  1. 1. `
  2. 2. Adam Olshansky Salesforce Developer, eTouch Systems Robin Fisher
 Area Vice President Salesforce Cambria Moreno Manager of Sales Operations, GuideSpark Our Path Welcome Ohana Together
  3. 3. Forward-Looking Statements 
 Statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non- salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  4. 4. “Innovator of the Decade” — September 2016 Salesforce FY2017 revenue guidance provided August 31, 2016: "Revenue for Salesforce’s full fiscal year 2017 is projected to be in the range of $8.275 billion to $8.325 billion.” IDC White Paper, sponsored by Salesforce, "The Salesforce Economy," August 2016 in GDP impact by 2020 $389B $8.32BFY17 revenue guidance 24Kemployees jobs created
 by 20202M Together, We’re Building a Path Forward The world’s most innovative companies 2011 • 2012 • 2013 2014 • 2015 • 2016 R
  5. 5. Salesforce Core Values “Only a life lived for others
 is a life worthwhile.” — Albert Einstein
  6. 6. Philanthropy Brings Out the Best in Us 1-1-1 Model 1,000+ Companies Pledged 1% | pledge1percent.org 1% Time 1% Product Grants$128M+ 1% Equity 1.6M+ Service hours Nonprofits
 & Education29K+
  7. 7. Yurdaer Çelebi Kıdemli Satış Müdürü
  8. 8. Renay Onur Fundraising Coach & Founder
  9. 9. A Smarter World Everyone and every thing is connected Mainframe / Terminal Client / Server 100K mainframes 10M PCs AI IoT Mobile Social Cloud 75Bsmart thingsmobile phones 6B
  10. 10. The Age of the Customer Connect to your customers 
 in a whole new way Unified Commerce Connected Products Intelligent Communities Predictive Marketing Assisted Service Guided Sales Single view of the customer Smart Apps Actionable Analytics
  11. 11. The Age of the Customer Guided Sales
  12. 12. The Age of the Customer Embedded Customer Service Faster case resolution60%+
  13. 13. The Age of the Customer 1-to-1 Customer Journeys
  14. 14. The Age of the Customer Intelligent Communities
  15. 15. The Age of the Customer Unified Commerce
  16. 16. The Age of the Customer Actionable Analytics
  17. 17. The Age of the Customer Smart Apps
  18. 18. The Age of the Customer Connected Products
  19. 19. Mehmet Pişkin Assistant General Manager
  20. 20. Productivity Quip & LiveMessage Intelligence Speed Mobility Connectivity Five Transformations of Enterprise Software Einstein Platform Salesforce1 Thunder IoT Cloud
  21. 21. For Consumers, Artificial Intelligence is Everywhere Predictive Recommendations Natural Language Processing Deep Learning Machine Learning Marc Benioff Parker Harris
  22. 22. Trail blazer For Businesses, AI is Too Complex What businesses want Data scientists Massive data Integration Modeling Hidden complexity
  23. 23. Smarter Customer Relationships $1B+ in AI investments AI Relationship Intelligence Predictive Scheduling Data Discovery Machine Learning Deep Learning MinHash Search Intelligence Sales Intelligence Data Management Platform Infrastructure Intelligence 2015 2016 Analytics Leading
 AI Experts
  24. 24. Salesforce Einstein Introducing AI in the Salesforce Platform World’s smartest CRM Get closer to your customers Einstein is everyone’s 
 data scientist “Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world.” — Albert Einstein
  25. 25. Experience | Builder | Ecosystem Lightning 
 Bolt Lightning 
 App Builder Lightning 
 AppExchange We’re ready with Lightning Go Faster with Salesforce Lightning
  26. 26. Supercharge Productivity with Quip The future of productivity: conversational documents David Tinson SVP, Global Communications Mobile 
 first Conversations without email Create work together Online 
 & offline
  27. 27. Introducing Salesforce LiveMessage: Conversations as a Platform Every messaging app & social network is a UI to Salesforce Would you like someone to come? We’ve received your service request My internet is down yes please - ASAP! We’re on the way Service FTW! 😀 Consumer Apps Salesforce Embed messaging into apps and platform
  28. 28. Go Mobile with Salesforce1 My Salesforce1 — in the App Store with your name and brand CHATTER FEATURING Uy Ut Corporate Enterprise Applications Manager, Uber
  29. 29. smart things 75B Connect Every Thing with Thunder IoT Cloud Get smarter about your customers Empower everyone to create connected experiences Connect IoT to the customer Trigger interactions in real-time
  30. 30. Richard Doyle Manager, Emerging & Small Business Sales
  31. 31. Einstein Taught us… Creating simplicity from complexity
  32. 32. Einstein Taught us… Creating simplicity from complexity
  33. 33. Salesforce Customer Success PlatformSalesforce Customer Success Platform force.com Heroku AppExchange Einstein Predictive Analytics Machine & Deep Learning Natural
 Language Processing Data Management Platform CRM Data IoT & Social Data
  34. 34. Everyone’s data scientist Salesforce Einstein World’s
 smartest CRM
 Customer Data AI Salesforce
 Platform
  35. 35. How it Works LearnCapture Guide sales Assist service Empower marketers Connect in a whole new way Salesforce Email Calendar Social IoT
  36. 36. Einstein is Everyone's Data Scientist Intelligent Features 30+ Sales Cloud Einstein Guide sales leaders Marketing Cloud Einstein Predictive journeys Commerce Cloud Einstein Personalize recommendations App Cloud Einstein Build 
 intelligent apps Service Cloud Einstein Assist
 service agents
  37. 37. B2B Sales Service Analytics My Salesforce1 Marketing Service Apps B2C Customer Trailblazers in Action
  38. 38. Schneider Electric is a Customer Trailblazer Connecting to customers in a whole new way Jean-Pascal Tricoire Chairman & CEO, Schneider Electric Decision
 Analytics Custom Apps Connected Buildings CommercePartner Community Marketing One
 Schneider Service One
 Schneider Sales
  39. 39. World’s #1 sales app just got smarter Chris Leong CMO, Schneider Electric Sell smarter with Einstein Sell the way you want with Lightning Sell from anywhere with mobile Sell faster from lead to cash Sales Cloud Einstein revenue increase 25% + Source: Salesforce Customer Relationship Survey conducted 2014-2016, on 4,600+ customers randomly selected. Response sizes per question vary.
  40. 40. Sell faster from lead to cash Quickly configure, price, and quote Easily manage contracts and orders Seamlessly bill and recognize revenue All on Lightning Introducing
 Salesforce CPQ quote-to-order conversion 30% +
  41. 41. Footer Disclaimer Placeholder Uber for Field Service Intelligent scheduling and dispatch Connect your entire service experience Field service from anywhere Manage and monitor productivity Introducing 
 Field Service Einstein
  42. 42. #1 Platform for the Customer Trailblazer Create smarter apps with Einstein Build apps fast with clicks or code Connect everyone with mobile apps Easy and fun to learn with Trailhead trailhead.salesforce.com App Cloud Einstein Hervé Coureil CIO, Schneider Electric 5XFASTER THE CODE1 2
  43. 43. Joel Demay Marketing Director
  44. 44. Customer Trailblazers in Action Marketing Service AppsSales Service Analytics My Salesforce1 B2B B2C
  45. 45. Fitbit is a Customer Trailblazer Building 1-to-1 customer journeys James Park CEO & Co-Founder, Fitbit Trail blazer Analytics 1-to-1 Marketing
 Journeys Fitbit
 App ecommerceActivity
 Sharing Customer Support Sales Fitness
 Trackers
  46. 46. Predictive analytics apps for everyone Analytics Cloud Einstein Smarter with Einstein Fastest time to app Take action on any device faster decision making 38% + Analytics Cloud Source: Salesforce Customer Relationship Survey conducted 2014-2016, on 4,600+ customers randomly selected. Response sizes per question vary.
  47. 47. World’s #1 marketing app just got smarter Marketing Cloud Einstein Smarter marketing with Einstein Integrated digital marketing platform Mobile apps for marketers Announcing intent to acquire Krux Leading data management platform Steven Marjon Head of Lifecycle Marketing, Fitbit marketing ROI 25% + NEW Source: Salesforce Customer Relationship Survey conducted 2014-2016, on 4,600+ customers randomly selected. Response sizes per question vary.
  48. 48. World’s #1 customer service app just got smarter Smarter service with Einstein Faster service with Lightning and IoT Conversational service with mobile Service Cloud Einstein Dale Lampson Product Manager, Fitbit customer satisfaction 45% + Source: Salesforce Customer Relationship Survey conducted 2014-2016, on 4,600+ customers randomly selected. Response sizes per question vary.
  49. 49. Alice Grasset Marketing Manager
  50. 50. ` Thank you to our exclusive sponsor
  51. 51. Salesforce Essentials Istanbul - Agenda 8 th December 2016 KEYNOTE ROOM 08:00 Welcome Registration 09:00 - 09:15 Welcome Opening Speech 09:15 - 10:45 Opening Keynote: “Be a Customer Trailblazer” 13:30 - 14:15 Salesforce Advantage & Innovations (by Netas) 15:30 - 16:15 Hands on Development Platform: Salesforce Platform Customization Tools (by Netas) 10:45 - 11:15 Coffee Break 11:15 - 11:45 Introduction to Salesforce local power in Turkey: Netas (leader in Digital Transformation) 11:45 - 12:30 Salesforce for Sales Keynote 12:30 - 13:30 Lunch & Networking Salesforce for Service Keynote14:15 - 15:30 15:00 - 15:30 Coffee Break 16:15 Cocktail Reception
  52. 52. Family Reunion thank y u
  53. 53. `

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