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Statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking stat...
Our Platinum+ Sponsors in Israel
Galit Rotstein
Deloitte Digital Leader
Shif Arad
VP Products & App Exchange Partners
Yani...
Robin Fisher

Area Vice President
Welcome to 

Salesforce Essentials Tel Aviv
Be a Trailblazer
Fastest Growing Top 5 

Enterprise Software Company
$5.4B
FY15
$4.1B
FY14
$3.1B
FY13
$6.7B
FY16
$2.3B
FY12
$1.7B
FY11
Sept...
Doing well and doing good
Salesforce Core Values
#1 in 50 Companies
that Care 2017
1-1-1 Model
Philanthropy Brings Out the Best in Us
1,800+ Companies Pledged 1% | pledge1percent.org
1% Time 1% Equity 1% P...
Founder & CEO,

Hagal Sheli
Yaron Waksman
Mobile
Mainframe
Terminal
Client

Server
Cloud
IoT
Social
AI
The Fourth Industrial Revolution
A smarter, connected world
The Age of the Customer
Connect to your customers in a whole new way
CUSTOMER
Single View of the
Connected
Products
Action...
Chief Operations Officer & 

Chief Technology Officer
Moshe Selfin
Multitenant
Cloud
Thunder IoT
Cloud
AppExchange
Force.com
Chatter
Salesforce1
Lightning
Platform
Wave 

Analytics
Salesfor...
15%
of new
vehicles2
27%
of education5
59%
of manufacturing1
86%
of accounting3
85%
of customer
interactions6
$7T
of wealt...
Olivier Elbaz
Country Leader Israel
Everyone’s data scientist
Salesforce Einstein
World’s

smartest
CRM
Customer
Data
AI Salesforce

Platform
Learn more about...
Salesforce and IBM Strategic Alliance
Predictive insights from
third party data
Predictive insights from
customer data
IBM Israel 

Country General Manager
Daniel Melka
Salesforce and IBM Transform
Customer Interactions
Predictive insights from
customer data
Predictive insights from
third p...
Salesforce Einstein, Now Live for All Customers
Spring ’17 Generally Available Features
Sales Cloud Einstein
Einstein Oppo...
Intelligence

Einstein
Speed

Lightning & 

Commerce Cloud
Productivity

Quip
Mobility

Salesforce1
Five Transformations o...
Go Faster with Salesforce Lightning
Trail blazer
We’re ready with Lightning
Experience EcosystemBuilder
new features in Sp...
The future of productivity: conversational documents
Supercharge Productivity with Quip
Mobile 

first
Conversations
witho...
My Salesforce1 — in the App Store with your name and brand
Go Mobile with Salesforce1
Connect Every Thing with Thunder IoT Cloud
Get smarter about your customers
smart things
75B
Empower everyone
to create co...
Intelligent Customer Success Platform
Connect to your customers in a whole new way
Sales Service Marketing AnalyticsCommun...
VP Global Operations and CIO
Carmela Avner
Shai Golan &

Itay Sinuani
Senior Solution Engineers
Serving personalised experiences from awareness to advocacy
Trailblazer in action: Amazon Web Services
Predictive Analytic...
Sales Cloud Einstein
World’s #1 sales app just got smarter
Sell smarter with Einstein
Sell faster from lead to cash
Sell t...
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Predictive analytics apps for everyone


Smarter with Einstein
Explore any data quickly
Take acti...
Community Cloud Einstein
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just got smarter
Connect faster with Lightning community
builder an...
Now, Everyone Can Become a Trailblazer
Drive innovation
Grow your career
Transform customer engagement
300K+ 

Trailblazer...
Save the Date
November 6-9, 2017, San Francisco, CA.
Sign up at dreamforce.com/df17 to be
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2 Beats headphones*
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Agenda of the day
Keynote Room Industry Track Growth Track
08:00 Registration and Welcome Breakfast
09:00 Main Keynote: Be...
Main Keynote: Be a Trailblazer
Main Keynote: Be a Trailblazer
Main Keynote: Be a Trailblazer
Main Keynote: Be a Trailblazer
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Main Keynote: Be a Trailblazer

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Main Keynote: Be a Trailblazer
Essentials Tel Aviv June 12th 2017

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Main Keynote: Be a Trailblazer

  1. 1. 
 Statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements. Forward-Looking Statements
  2. 2. Our Platinum+ Sponsors in Israel Galit Rotstein Deloitte Digital Leader Shif Arad VP Products & App Exchange Partners Yaniv Partock Co-Founder & CEO Dan Macias Technology Leader Amir Hunga CEO Salesforce Division Einat Tzur-Shain Co-CEO
  3. 3. Robin Fisher
 Area Vice President Welcome to 
 Salesforce Essentials Tel Aviv Be a Trailblazer
  4. 4. Fastest Growing Top 5 
 Enterprise Software Company $5.4B FY15 $4.1B FY14 $3.1B FY13 $6.7B FY16 $2.3B FY12 $1.7B FY11 September 2016 “Innovator of the Decade” 8.4BFY17 revenue $ Trail blazer by 2020 1.9M jobs created $389B in GDP Impact
  5. 5. Doing well and doing good Salesforce Core Values #1 in 50 Companies that Care 2017
  6. 6. 1-1-1 Model Philanthropy Brings Out the Best in Us 1,800+ Companies Pledged 1% | pledge1percent.org 1% Time 1% Equity 1% Product 2M+Volunteer
 hours Grants$160M+ 31K+Nonprofits
 & Education
  7. 7. Founder & CEO,
 Hagal Sheli Yaron Waksman
  8. 8. Mobile Mainframe Terminal Client
 Server Cloud IoT Social AI The Fourth Industrial Revolution A smarter, connected world
  9. 9. The Age of the Customer Connect to your customers in a whole new way CUSTOMER Single View of the Connected Products Actionable Analytics Smart Apps Conversational Service Guided Sales Predictive Marketing Unified CommerceIntelligent Communities
  10. 10. Chief Operations Officer & 
 Chief Technology Officer Moshe Selfin
  11. 11. Multitenant Cloud Thunder IoT Cloud AppExchange Force.com Chatter Salesforce1 Lightning Platform Wave 
 Analytics SalesforceIQ Salesforce Einstein Cloud Social Mobile IoT AI Bringing You Closer to Your Customers Since 1999 Innovation in the Salesforce Platform 20051999 201720152014201320092007
  12. 12. 15% of new vehicles2 27% of education5 59% of manufacturing1 86% of accounting3 85% of customer interactions6 $7T of wealth managed 4 Autonomous Vehicles Robotic Manufacturing Image Recognition Financial Algorithms Language Processing Voice Recognition Source: 1. McKinsey July 2016 2. McKinsey Aug 2016 3. McKinsey July 2016 4. Deloitte Consulting 2015 5. McKinsey July 2016 6. Gartner Apr 2012 Welcome to the Age of Artificial Intelligence
  13. 13. Olivier Elbaz Country Leader Israel
  14. 14. Everyone’s data scientist Salesforce Einstein World’s
 smartest CRM Customer Data AI Salesforce
 Platform Learn more about Einstein at trailhead.com
  15. 15. Salesforce and IBM Strategic Alliance Predictive insights from third party data Predictive insights from customer data
  16. 16. IBM Israel 
 Country General Manager Daniel Melka
  17. 17. Salesforce and IBM Transform Customer Interactions Predictive insights from customer data Predictive insights from third party data Retail Personalise campaigns Insurance Reduce 
 claims Financial Services Personalise advice Manufacturing Minimise downtime Automotive Build customer loyalty Healthcare Lower readmission
 rates
  18. 18. Salesforce Einstein, Now Live for All Customers Spring ’17 Generally Available Features Sales Cloud Einstein Einstein Opportunity Insights Einstein Account Insights Einstein Activity Capture Einstein Lead Scoring App Cloud Einstein Einstein Vision Analytics Cloud Einstein Einstein Data Discovery Community Cloud Einstein Einstein Recommendations Einstein Feed Insights Einstein Experts Service Cloud Einstein Einstein Supervisor Marketing Cloud Einstein Einstein Journey Insights Einstein Segmentation Einstein Vision for Social Einstein Recommendations Commerce Cloud Einstein Einstein Commerce Insights Einstein Recommendations Einstein Predictive Email
  19. 19. Intelligence
 Einstein Speed
 Lightning & 
 Commerce Cloud Productivity
 Quip Mobility
 Salesforce1 Five Transformations of Enterprise Software Connectivity
 Thunder 
 IoT Cloud
  20. 20. Go Faster with Salesforce Lightning Trail blazer We’re ready with Lightning Experience EcosystemBuilder new features in Spring 200+
  21. 21. The future of productivity: conversational documents Supercharge Productivity with Quip Mobile 
 first Conversations without email Create work together Online 
 & offline David Tinson SVP, Global Communications
  22. 22. My Salesforce1 — in the App Store with your name and brand Go Mobile with Salesforce1
  23. 23. Connect Every Thing with Thunder IoT Cloud Get smarter about your customers smart things 75B Empower everyone to create connected experiences Trigger interactions in real-time Connect IoT to the customer
  24. 24. Intelligent Customer Success Platform Connect to your customers in a whole new way Sales Service Marketing AnalyticsCommunity Apps Commerce IoT Quip AppExchange force.com Heroku Component Exchange Einstein Predictive Analytics Machine & Deep Learning Natural
 Language Processing Data Management PlatformCRM Data IoT & Social Data Lightning Thunder Applications Platform
  25. 25. VP Global Operations and CIO Carmela Avner
  26. 26. Shai Golan &
 Itay Sinuani Senior Solution Engineers
  27. 27. Serving personalised experiences from awareness to advocacy Trailblazer in action: Amazon Web Services Predictive Analytics Faster, Smarter Sales Partner Community Nithin Angri Salesforce Program Manager Ariel Kelman Chief Marketing Officer +
  28. 28. Sales Cloud Einstein World’s #1 sales app just got smarter Sell smarter with Einstein Sell faster from lead to cash Sell the way you want with Lightning Einstein High Velocity Sales Cloud Source: Salesforce Customer Relationship Survey conducted 2014-2016, on 4,600+ customers randomly selected. Response sizes per question vary. NEW Revenue increase 25% + Jen Robinson Program Manager Sterling Keaton Salesforce Developer
  29. 29. Analytics Cloud Einstein Predictive analytics apps for everyone 
 Smarter with Einstein Explore any data quickly Take action on any device Source: Salesforce Customer Relationship Survey conducted 2014-2016, on 4,600+ customers randomly selected. Response sizes per question vary. Nithin Angri Program Manager Jesse Canaday Sr Program Manager Global
 Business Operations Faster decision making 38% +
  30. 30. Community Cloud Einstein World’s #1 community platform just got smarter Connect faster with Lightning community builder and community templates Connect smarter with personalised content and recommandations Connect everywhere through a rich 
 branded mobile experience Customer retention 45% + Geraldene Cummins Finance Business Analyst Terence Sorrell Business Design Manager
  31. 31. Now, Everyone Can Become a Trailblazer Drive innovation Grow your career Transform customer engagement 300K+ 
 Trailblazers today Learn о Trailhead Rebecca Emery, Marc Thomas, Robert Holohan DVLA
  32. 32. Save the Date November 6-9, 2017, San Francisco, CA. Sign up at dreamforce.com/df17 to be notified when registration opens. Dreamforce ’17
  33. 33. Give us your feedback on: bit.ly/essentialstlv for a change to win 2 Beats headphones* We’d love to hear from you!
  34. 34. Thank you to our Sponsors Platinum + Platinum Platinum ISV Gold Silver ISV
  35. 35. Agenda of the day Keynote Room Industry Track Growth Track 08:00 Registration and Welcome Breakfast 09:00 Main Keynote: Be a Customer Trailblazer 11:00 Coffee Break 11:30 Salesforce Platform: Build Smart Experiences People Love Stay ahead of the innovation curve in the High Tech industry Build scalable apps people will love  12:15 Salesforce for Service: Transform Your Customer Service from Transactions to Conversations Financial Services: Get Smarter in the Age of the Customer Find new leads on any channel with B2B Marketing 13:00 Networking Lunch 14:00 Salesforce for Marketing: Deliver One Connected Customer Experience The world’s #1 enterprise cloud is built for the Public Sector Connect with your Customers and Partners through smart Communities 14:45 Salesforce for Sales: Transform Your Business from Lead to Cash Supercharging the Future of Retail: the Next Stage of Transformation Drive Adoption & Growth with CPQ 15:30 Coffee break 16:00 ISV Idol: the Pitching Competition Transforming the future of Utilities: Manufacture a whole new kind of customer success App Cloud & Einstein by CloudTech 17:00 Closing keynote with world-class entertainer Lior Suchard  17:30 Networking Drinks

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