1.
Welcome!

2.
Hi, I’m
Sam
www.samashdown.co.uk
www.home-truths.co.uk
(and George)

3.
Bragging rights

4.
I travel a bit
to learn about this stuff

5.
SUCCESSFUL AGENTS
WORK SMARTER
NOT HARDER

6.
THE PROBLEM
(Why this training is so
important
RIGHT NOW)

7.
Your phone isn’t ringing

8.
Marketing is getting
more and more expensive

9.
…and it’s just NOT WORKING like
it used to

10.
EMAIL
MARKETING
COULD BE THE
ANSWER
YOU’VE BEEN
LOOKING FOR

11.
 How to ‘mine’ your database
 Which subject lines get the most opens
 Exactly how to automate your emails
 Why your current CRM isn’t good enough
 How to convert a subscriber to a valuation
Here’s what I’m going to show you
SOUND GOOD?

12.
WHY
EMAIL
MARKETING?

13.
BECAUSE…
It’s cheap
It’s direct
Instant feedback
It’s permission-based
They know you = warm prospects.

14.
BUT….

15.
This is NOT the way to use email
marketing...
x Sending out newsletters
x Broadcasting all your listings
x Going straight for the val
x Including loads of images
x Spamming people
x Starting and stopping
x No testing
x No segmenting
x No clear objective..

16.
THIS
DOESN’T
WORK

17.
THIS
WORKS

18.
Email subscriber Instruction
1/50 1/31/2
£500 £3k£1k£10

19.
FOCUS ON SUBSCRIBERS
=
LESSON #1

20.
THIS IS WHAT MY
CLIENTS SAY
ABOUT EMAIL
MARKETING

21.
PAUL LONG
DREWERY, SIDCUP

22.
Email marketing has allowed us to slowly gain the
trust of potential clients by educating them with
informative information over time rather than a fast
hard sale that most people do not like. It has also
allowed us to keep in touch with our clients
longer and encourage them to come back or refer
business in the long run.
Most importantly It has allowed us to demonstrate
that we are the local experts in sales and
lettings.
“

23.
LUCIE WISHART
WISHARTS, YORK

24.
Having been introduced to e-mail marketing by the
amazing Sam Ashdown, we are now reaching
out to many more potential clients in a non-intrusive,
friendly and more importantly helpful way. Our
ebook is actually something they have asked
for, something they want. When potential clients do
call us, they already feel they know us, and
want to sell their property with us, half of the
battle is won before we cross the doorstep for a
valuation.
“

25.
VICTORIA GREEN
V-MOVE, LANCASTER

26.
Email marketing has revolutionised how we keep in
contact with our clients - It's like the easiest sell in
the world - and the best thing is - we don’t have
to lift a finger. We are constantly in touch with
our brilliant clients at all stages of their journey. Or
email marketing won us a £16k client because we
'did it like no one else!’ Imagine profiting from
something you don't actually have to do all the time -
it's easy to set up and will change the way you think
about your top line.
“

27.
Who here has an inbox like this?

28.
EMAIL CAN BE
AUTOMATED

29.
AUTORESPONDERS ARE FAB
“A series of emails
that's
automatically sent
out to people
subscribed to your
email list”

30.
Email
service
Squeeze
page
Lead
magnet
Making it work together

31.
WE GET 147 EMAILS EVERY DAY

32.
GET YOUR EMAILS
OPENED …. AND READ

33.
6 RULES
1. Great subject line
2. Talk like a friend
3. Give, don’t ask
4. …except questions
5. Add a PS
6. and a pic of you

34.
Subject line
Call to
action
Message
Day
THE INGREDIENTS

35.
Three things you can do today to get more viewings!
7 Questions to Ask Your Estate Agent
Your 20 minute weekly workout to sell your house
March newsletter
Summer 2016 Property Update
Company update: new branch opening this month
Which emails would you open?

36.
Three things you can do today to get more viewings!
7 Questions to Ask Your Estate Agent
Your 20 minute weekly workout to sell your house
March newsletter
Summer 2016 Property Update
Company update: new branch opening this month
Which emails would you open?

37.
Open rates

38.
5steps
to Boost your Stock
with
EMAIL
MARKETING

39.
BUILD YOUR LIST

40.
LIST
Landing
page
Blog
Social
media
Print adverts Canvassing
Database
Networking

41.
Subscribe
Message
Phone
Valuation
Instruction
Sale
1000
100
40
30
20
18
How much is each new subscriber
worth to you?

42.
Subscribe
Message
Phone
Valuation
Instruction
Sale 0.18%
x your fee
= ?

43.
TRY THIS!
www.estateagent.co.uk/ebook

44.
CREATE A NURTURE
SEQUENCE

45.
CAPTURE
CONNECT
CONVERT
Subscribe
Start a conversation
YOUR GOAL
Send great stuff

46.
KEEP YOUR
SUBSCRIBERS
SEPARATE

47.
Database Subscribers
GET THEM TO ACT
To re-engage and demonstrate
interest and motivation

48.
MINE YOUR
DATABASE

49.
landlords
vendors
commercial
buyers
tenants

50.
ENCOURAGE
ENGAGEMENT

51.
Get a response

52.
The 5 steps
1. Build your LIST
2. Create a NURTURE sequence
3. Keep your subscribers SEPARATE
4. MINE your database
5. Encourage ENGAGEMENT.

53.
Here’s what I’ve shown you
ARE YOU EXCITED??
 How to ‘mine’ your database
 Which subject lines get the most opens
 Exactly how to automate your emails
 Why your current CRM isn’t good enough
 How to convert a subscriber to a valuation

54.
A FEW
QUESTIONS

55.
IS THIS YOU?
Your stock levels are low and your
marketing is not working fast enough
or cheap enough?

56.
IS THIS YOU?
Your conversion rate is great but
the phone isn’t ringing?

57.
IS THIS YOU?
You’re looking for a smart, results-
driven 2016 method of generating
new enquiries and valuations?

58.
THE
PLAN

59.
How much could a complete
marketing system be worth to you in
£££s?

60.
10 NEW VALS PER MONTH

61.
£10,000 ++

62.
How about I do this
FOR YOU?
OVERWHELMED?

63.
THE COMPLETE CLIENT
ATTRACTION SYSTEM
10 Weeks to DONE

64.
ALL DONE FOR YOU

65.
£12k+800+

66.
THE DEAL
 ebook (sales or lettings) – written, designed,
ready to go
 Landing page - designed and published
 3 months’ sequence of automated emails -
written and scheduled according to my proven
blueprint
 All the above completely automated
 Your Facebook Ad set up, tested and optimised

67.
YOU ALSO GET
 Gallery of 800+ images to utilise wherever you need to
 Forever access to all of my recorded programmes,
including
• Facebook Ads Success Blueprint (£697)
• Canvassing that Converts (£497)
• Ultimate Marketing Toolkit (£497)
• Smash it Social - Social Media Marketing for Estate Agents
(£497)
 Your competitive exclusivity throughout the
Programme
 Access to the Dream Team - an elite and secret
Facebook group, full of resources and files you can
use
 Weekly group coaching calls x 10

68.
YOUR BITS
1. Set up an account with an email marketing provider and
landing page software, if you don’t have these already
2. Provide a budget for Facebook Ads - I suggest £300 a
month
3. Consider using an instant valuation tool, like ValPal, we
can run some of your Facebook ads to.

69.
What would all this be
worth to you?
£10k?
£20k?
More??

70.
Let’s say 10 new vals a
month
EVERY month
FOREVER
£ x 6? 7??

71.
THE COMPLETE CLIENT
ATTRACTION SYSTEM
10 Weeks to Done
£3500

72.
go to
www.bit.ly/SamCAS
Thanks for
checking these
slides out!
and let’s get your marketing system designed
and bringing you in leads in just 10 weeks!