1. SOCIAL MEDIA MARKETING
FOR REAL ESTATE AGENTS
Keller Williams Realty – 11/19/15

2. Agenda
1. Content Marketing
2. Best Practices
3. Next Level Strategies
4. Online Reputation
5. Track Results
6. Q&A

3. Special Announcement
 Placester is new KW website
provider
1. Starting January 1, 2016
2. Integrates with eEdge
3. Websites use responsive tech
4. SEO friendly
5. Integrates with MLS

4. Givers gain.
Content Marketing is the Final Frontier

5. Identify Your Target Audience
Veterans
1925 – 45
65 - 85
Boomer
1946 – 60
50 - 64
Gen X
1961 – 81
29 - 49
Gen Y
1982 – 02
8 - 28

6. Customer Focused Communication
 What questions do
they ask?
 What can you teach
them?
 Can you do them a
solid without
‘expecting’ something
in return?

7. Be Friends First
Emotional
response
influences
buying
behavior.

8. Givers Gain

9. Get liked, get shared, get commented, get retweeted…get engagement
Best Practices

10. Brand Yourself

11. Create a Marketing Machine
1. Plan
2. Create content
3. Share to your database
(Social, email, search)
4. Engage to build relationships
5. Track results
6. Repeat

13. Ground Rules
 Be brief
 Be the expert
 Be local (events, the market)
 Be present (like & comment)
 Use images & videos
 Be client focused
 Don’t over self-promote!

14. All a Matter of Time

15. Pick Your Poison
 Facebook
 YouTube
 Twitter
 LinkedIn
 Instagram
 Snapchat
 Pinterest
 Google +

16. Don’t just post, build.
Next Level

17. Separate Business & Personal
 Create a Business Page
 Invite Your Friends
 Engage Fans
 Start Posting
 Keep Posting
 Boost Posts

18. You Must Use Facebook Ads
 Case study: Wedding Photographer

19. Facebook Ads for Real Estate

20. Start a Facebook Group

21. Tweet Tweet
 Running diary
 Younger audience
 Use hashtags
 Mention &
retweet
followers

22. Video Works Wonders
 Video floods social media
 They get hear & see you
 Listing tours
 Community videos

23. Think Outside
 Just posting to the MLS and praying doesn’t work
now
 There is a blog or forum for just about anything
 Example: Juwai.com

24. They’re talking about you whether you like it or not.
You Better Monitor Your Reputation

25. Emotion Causing Commotion
 Claim all review profiles
 Respond to all feedback
professionally
 Actively solicit positive reviews

27. Can’t know where you’re going if you don’t know where you’ve been.
Be Sure to Track Your Results

28. Market, Track, Repeat
 Monitor your engagement
 If nobody’s digging it, change
it up
 Google Analytics
recommended

29. Buy In to Win
 Long term
strategy
 Schedule it like
an appointment
 Might feel like
talking to an
empty room at
first

30. Please ask away.
Q&A

31. Need Some Direction?
Thanks for
listening.
 I’m here to help at any stage of the
process
 Please email me at
sam@sambenner.com for a strategy
session