Are you also a facilitator who gets squeamish about self promotion? or is that just me? Marketing can be a way to share your facilitation perspective and true voice. The International Association of Facilitators asked me to give a talk to the Europe and Middle East branch of the IAF. I’ve pulled together my favourite tips about how to feel like you’re offering genuine, authentic value, instead.

1. Marketing for
Facilitators
And non-marketers
With Sam Bradd at
Drawing Change

2. Hello! I’m
Sam Bradd.

3. I
I use visuals and
facilitation to
help people work
on big problems.

4. Graphic
Facilitation
Graphic facilitation makes
a difference because it
can:
- Synthesize info
- Help retain information
- Support reflection
- Starts conversations at
breaks
- Keeps the conversation
going afterwards
And can visualize what’s
unsaid, too.
TITLE HERE

5. Helping groups
achieve … with
creativity!
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of the printing and typesetting indu
stry. Lorem Ipsum has
Lorem Ipsum

6. Live online
graphic
recording

7. Visual
Strategic
Plans

8. Knowledge
Translation

9. Visual
Agendas
Drawn by Carina Nilsson for Drawing Change

10. Illustrations for
complexity

11. Before we
start, let go
of that voice
inside your
head ….
Lorem Ipsum is simply dum
my text of the printing and
typesetting industry. Lorem
Ipsum has been

12. I believe that I have
something important to
contribute to clients.
And – for us to find each
other, I’m going to need to
tell them I’m available.
… so here’s some marketing
tips for non-marketers

13. 1: Share What you Know
What are the kinds of content you want to put out there?
Inventory your knowledge areas.
Share your expertise
Blog
And grow the field
Teach
Help people have better
meetings
Share Tips
online

14. Share your wisdom

15. 2. Create Once, Publish
Everywhere (COPE)
Make one thing – and then transform it into a variety of
tools / assets. Can a blog post become a podcast? Can
a video interview be transcribed for a written piece?
Where is your audience?

16. Published a book in 2016 - Made a mini print book
with one chapter 
Reformatted for web
and social media
Create Once, Publish Everywhere (COPE)

17. 3. Social
Media
Choose a
limited number
of platforms
Be consistent
Picture a real
person as your
audience
Schedule, but
be careful
Listen more
than we talk

18. Instagram: lead with visuals Instagram: carousels. Put multiple images per
post

19. Great example of thinking of
your client and knowing your
audience

20. 3. Social
Media
Try the 30 / 30 / 30
30% your work
30% resharing content
30% fun / other

21. Put yourself in
your client’s
shoes: what
PROBLEM can
you solve for
THEM?
Social media mini powerpoint squares
seem to be back in style. Useful if
you’re crossposting to FB/ Instagram, or
making a Twitter thread

22. 4: Be authentically YOU

23. 1. I’m learning
this new
boundary
called “not
everyone has
to like me”
2. Marketing
Service-Based
businesses =
it’s TRUST.

24. Create Your
Own Marketing
Materials… do
things that you
like
- E-book
- Infographics
- Original research
- Podcast
- Videos
- YouTube
- Online courses

25. Stock photos: Disabled And Here
https://affecttheverb.com/gallery/disabledandhere/selfieportrait/
Consistent
Brand:
- Logo
- Business Card
- E-signature
- Social Media
- great photos

26. Being authentically YOU is about
your BRAND.
Check out Amy Walsh and the
Bureau of Tactical Imagination
for some fresh thinking on this.

27. 5: Online portfolio
What kinds of work do you want more of?
Highlight
your best
work
Be mobile friendly, use
best accessibility
practices
Website
Share what
you want to
attract, not
the past

28. Super clear
service
offerings from
Crowley and Co

29. Accessibility features
built into the Drawing
Change website (built
by Kun Studios)

30. 6. Help Others Succeed
Help others succeed and you will also succeed.
We’re all interconnected
Guest blog
posts
Strong
networks and
relationships
Give back
professionally
Mentor and
share/
exchange

31. Grow the field, we all win
Coordinating guest blog posts
Strong networks – eg organizing local meetups with
Tanya Gadsby, Avril Orloff, Rosanna von Saacken
Giving back professionally: eg
conference and event planning with my
professional organization IFVP
Mentoring: Community scholarship
program at our workshops; paid
scholarships (equity focus)

32. 7. Focus:
How do
you want
to be
known?
Wide and General?
Narrow and Deep?
Where is your expertise best used?
What feels effortless?

34. 8. Make it a gift.
A sales pathway
doesn’t have to
be icky
How do you want people to
reach out to you? Social media
DM? website form?
What can you
automate?
How can each
interaction be a GIFT to
the person connecting
with you? How can you
bring DELIGHT? Can
you share information?

35. Leads  Provide delight: with
information and meeting
the client need 
Amazing service  Follow up (gifts, staying
in touch)

36. 9. Set Goals
Treat yourself like you’d treat a client!
What’s your
marketing
goal?
Do you have
SMART Goals?
Who’s your
audience?
What’s your
marketing
budget?

37. Image from:
https://www.hydrate
marketing.com/blog/t
he-importance-of-
setting-smart-goals
Build a website
in 2021
Be featured in
X local media
Have repeat clients
be X % of the
business by 2022
Expand our
services into X
industry by Q4
Paid advertising –
research into X keywords
by X date

38. 10. Build rapport and your
voice
Allow people to get to know you

44. DrawingChange.com
Twitter: @drawing_change
Instagram: @drawing_change
LinkedIn: Sam Bradd

45. Discussion in pairs
What, So What?
What… stands out for you
right now?
So what …. might you try?