M2 (U20): Justify the choice of
planned components by
targeted media sector
Sam Jordan

Title – PhizzWizzard adverts
• As a collective they will be called PhizzWizzard adverts
• Going into individual adverts, they will be named with the type of
media in front of it
• This is so it can easily searched up on the internet and social media
search engines (discover tab on Instagram for example)
• PhizzWizzard Billboard
• PhizzWizzard Video advert
• PhizzWizzard Magazine advert
• PhizzWizzard Social Media advert

Slogan – Go Retro, Go PhizzWizzard
• Due to the retro aspect of the advertising campaign, we really want to
focus on the ‘retro’ being displayed to the audience
• So getting the word ‘retro’ in the slogan is key to get the point across
• The use of repetition will stick in someone’s head, making it
memorable
• And getting the drinks name in the slogan will associate the ‘retro’
vibe with the drink

Slogan – Go Retro, Go PhizzWizzard
• This can easily be compressed into a hashtag
• The hashtag will be placed on most adverts, especially on the social media
adverts
• Making the campaign more professional and well rounded, the audience
will be more likely to buy from us
• The hashtag used will be:
• #GoRetro
• Due to the slogan being used on all adverts, the ‘Go PhizzWizzard’ won’t be
necessary as it will be linked with the advert anyway
• It is also best as the shortened version, as it can be easily remembered and
put in most of the adverts

Who will be in the advert?
• Harry and Ollie will be in in the video advert
• I will be doing the filming and directing, so will not be on screen
• They are the ones who drinking the PhizzWizzard and playing football in
the advert
• Filming the right parts of the advert will make the advert a better overall
end product, so getting the right shots for the advert was my job
• The rest of the adverts will show off the product, with no actors involved to
really focus on the product
• Having the rest of the adverts revolve around the product instead of the
actors will be needed to get sales

Images

Images

Images

Images
• All of these assets can be used in all of the adverts
• The can will be the main focus, as it is what the audience is actually
buying
• So having it as the main feature of the adverts is ideal
• The PhizzWizzard logo and Carter Soft Drinks logo can be used as
smaller touches to make the adverts more coherent
• Having them appear in the corner of the adverts will add a nice touch,
that makes the adverts seem more professional

Fonts – go for the classics or go for retro?
• The classics are Helvetica and Garamond
• All have that classic feel to them, so the audience will get the overall
feel to the advert
• These will be the main fonts used, but other font families can be used
to complement them and making the adverts look aesthetic

Fonts – go for the classics or go for retro?
• These fonts I have found on dafont.com
• These have a retro vibe to them, similar to the overall campaign as it
revolved around the retro aspect of the product

Fonts – go for the classics or go for retro?
• For the fonts, I have decided to go for the classic feel to it as well as
having the retro feel we are aiming for
• Garamond font is the most appropriate for this
• It was also used for Apple adverts in the 80’s, so using it makes the
audience feel they are going back in time

Fonts – go for the
classics or go for
retro?
Here is an example of the Apple
adverts that use the Garamond
font.
Other accompanying fonts that
could go well with it are:

Font sizes
• For the titles, the heading font will be a lot bigger in a bolder format
Garamond extra bold
• Italics could also be used on top, to create extra effect
Garamond extra bold

Colours – bright and bold or simple and clean
• My initial thoughts were to used red, pink, green and other bright and
flashy colours to match the colours used in the can
• But the only problem of this is that it could make the advert hard to
read and hurt the viewers eyes
• Then I thought I could use a simple black and white advert with the
only colour being the colour coming from the can
• But this is a bit boring and won’t stand out enough the audience

Colours – bright and bold or simple and clean
• So finding a balance will be needed to make a suitable advert
• The red and green is a given, due to it being the 2 main colours on the
advert
• The use of a dark purple could be appropriate here, so I can make
that transition into the black I wanted
• This gives the adverts a great balance of bold colours and basic
colours
• Additionally using a white can help with the contrast of the dark
purple/black making it stand out even more

Layout and positioning of elements
• The can will be the focus of the advert, as it is what is being sold to
the audience
• With portrait adverts (social media adverts and magazine adverts)
this will be placed centrally on the page
• On the landscape adverts, this could work
• But having it placed at the side (or covering 1/3 of the space) and
having the text covering the remainder of the advert
• This will be especially powerful in the billboard advert, as the big text
needs to be readable and capture the attention of the potential
audience walking by

Tone and feel of the adverts
• The adverts need that retro feel to them, but we want to add a playful
twist to them too
• Potentially adding text to accompany the slogan could be used to
make it more playful
• An example could be:
• “Chuck the phone away, [slogan]”
• This will reiterate the ‘retro’ aspect to the advert and make people
think about the way they use technology
• Some will choose an alternative, and we have provided and
alternative by offering them a fizzy drink as that alternative