Find out ways you can become a Google Data Studio evangelist in your organisation.

1. Become a Data Studio
Evangelist in Your Business
Sam Marsden, SEO & Content Manager, DeepCrawl
London Digital Analytics - 22nd May 2019
@sam_marsden measure

3. I’m obsessed with productivity
and efficiency...

4. Data Studio is fueling my addiction.

5. Save time with reporting.
Access insights faster.
Data Studio helps me as an SEO
@sam_marsden measure
SEO ManagerTravel around the world
talking about pretty graphs.

6. Spreading the
Data Studio
love...

7. Data Studio helps me work with management
@sam_marsden measure
SEO Manager
Management
● Frequent requests for site traffic data.
● Last minute screenshots for
management meetings.
● Disruptive, repetitive and inefficient.

8. Site performance dashboard (GA)
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Global filters
Top-level KPIs
Monthly
trending

9. Organic trends dashboard (GSC)
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Overview for relevant stakeholders
YoY comparison for
top level tracking
Monthly trending

10. Branded/non-branded performance
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Filtering Performance data to reveal
branded & non-branded search trends.

11. Break performance down by directory level
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Use directory level as a dimension to reveal organic
performance for different sections of your site

12. Surface device & geographic distributions
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Break down
distribution of
countries Trend device
distributions
month to month

13. Saves unnecessary conversations &
disruptions.
Removes recurring friction point.
Encourages more interest from management.
Data Studio helps me work with management
@sam_marsden measure

14. Data Studio helps me work with our Content team
@sam_marsden measure
SEO Manager Content team

15. Content performance dashboard (GA)
@sam_marsden measure
Monthly
comparisons
Monthly
overview

16. Content type breakdowns
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Page level
stats
Overall
performance
Content type

17. Data Studio helps me work with our Content team
@sam_marsden measure
SEO Manager Content team
● Saves manual prep work.
● Guides content review meetings.
● Keeps meetings
structured and
focused on our
goals.

18. Data Studio helps me work with junior SEOs
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SEO Manager SEO Executive

19. Monthly comparison (GSC)
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Ideal for daily/weekly check-ins to quickly detect
changes and review overall monthly comparisons.

20. Monthly device, geo and search type trends
dashboard
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Detect changes in
traffic from different
devices, countries or
search types
at a glance.
Clicks Impressions CTR

21. Page and query performance
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Top performing
pages in search
Top performing
queries in search

22. Performance comparison - Biggest wins and losses
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Pre-filtered tables
to show biggest
changes in
clicks, impressions,
position and CTR.

23. Clear monthly comparisons.
Ideal entry point for training up new starters
and junior staff.
Data Studio provides starting point for further
investigation.
What are the benefits?
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24. @sam_marsden measure
Coming next:
Informing dev teams

25. Communicating technical recommendations
using crawl insights.
Visualising speed metrics.
Assisting with site migrations.
My next areas of focus:
@sam_marsden measure

26. How can Data Studio help expand your influence?
@sam_marsden measure
SEO Manager
Management
Content team
SEO Executive

27. We now have all the tools, so what
are the limiting factors?

28. GDS still in early stages, but
constrained by time, ideas and
adoption.

31. THANK YOU
ANY QUESTIONS?
Sam Marsden
SEO & Content Manager
@sam_marsden measure