Mena_Vehicle_Mobile_Tourist_2010

2. 1. 자동차 보급 현황 Source:WorldMotorVehicleData2007,MotorIndustryofGreatBritain,2006 No. of Cars GPD per Non- Category Country Lang. Capital(US$, 2008) Population Commercial Commercial Sum Bahrain Arabic 28,240 739,000 301,000 133,000 434,000 Egypt Arabic 2,024 74,166,000 2,560,700 710,000 3,270,700 Iraq Arabic 3,021 28,506,600 857,115 150,300 1,007,415 Jordan Arabic 3,456 5,729,000 355,500 125,000 480,500 Kuwait Arabic 50,669 2,779,000 858,900 222,100 1,081,000 Lebanon Arabic 7,138 4,055,000 422,900 87,800 510,700 Middle East Oman Arabic 18,854 2,546,000 284,800 119,300 404,100 Qatar Arabic 79,870 821,000 175,200 90,000 265,200 Saudi Arabia Arabic 18,603 24,175,000 3,197,900 1,835,100 5,033,000 Syria Arabic 1,654 19,408,000 241,800 336,000 577,800 UAE Arabic 57,995 4,248,000 295,000 84,000 379,000 Yemen Arabic 1,185 21,732,000 295,100 334,800 629,900 Algeria Arabic 4,959 33,351,000 425,000 552,000 977,000 Libya Arabic 15,876 6,039,000 401,500 379,000 780,500 North Africa Morocco Arabic 2,707 30,853,000 1,347,000 424,600 1,771,600 Tunisia Arabic 3,964 10,215,000 625,100 308,000 933,100 sum 18,535,515 1

3. 2. 모바일 보급 현황 Source:MobileSubscriberIndicator,ITU,2009 Mobile cellular subscriptions per 100 (000s) CAGR(%) inhabitants GPD per Capital Category Country Population 2004 2009 2004 - 09 2009 (US$, 2008) Bahrain 28,240 739,000 649.8 1,578.0 19.4 199.4 Egypt 2,024 74,166,000 7,643.1 55,352.2 48.6 66.7 Iraq 3,021 28,506,600 574.0 19,722.0 102.9 64.1 Jordan 3,456 5,729,000 1,624.1 6,014.4 29.9 95.2 Kuwait 50,669 2,779,000 2,000.0 2,907.0 9.8 99.6 Lebanon 7,138 4,055,000 884.4 1,526.0 11.5 36.1 Middle East Oman 18,854 2,546,000 806.3 3,970.6 37.6 139.5 Qatar 79,870 821,000 490.3 2,472.1 38.2 175.4 Saudi Arabia 18,603 24,175,000 9,175.8 44,864.4 37.4 174.4 Syria 1,654 19,408,000 2,346.0 9,697.1 32.8 44.3 UAE 57,995 4,248,000 3,683.1 10,671.9 23.7 232.1 Yemen 1,185 21,732,000 1,483.2 3,842.0 21.0 16.3 Algeria 4,959 33,351,000 4,882.4 32,729.8 46.3 93.8 Libya 15,876 6,039,000 500.0 5,004.0 58.5 77.9 North Africa Morocco 2,707 30,853,000 9,336.9 25,310.8 22.1 79.1 Tunisia 3,964 10,215,000 3,735.7 9,753.9 21.2 95.0 Sum 235,416.2 2

4. 3. 해외 관광객 유입 현황 Source:WorldTourismBarometer,UNWTO,2009 Category Country GPDperCapital(US$,2008) 2009 Bahrain 28,240 7,621,600 Egypt 2,024 12,418,000 Iraq 3,021 Jordan 3,456 7,158,200 Kuwait 50,669 4,011,000 Lebanon 7,138 1,953,300 MiddleEast Oman 18,854 1,431,400 Qatar 79,870 1,011,300 SaudiArabia 18,603 12,354,800 Syria 1,654 7,741,300 UAE 57,995 7,894,900 Yemen 1,185 414,300 Algeria 4,959 1,638,000 Libya 15,876 1,238,900 NorthAfrica Morocco 2,707 8,572,300 Tunisia 3,964 7,588,300 Sum 83,047,600.0 3

5. 4. 가중치를 적용한 국가별 공략 우선 순위 설정 ** 각 시장별 가중치를 적용하여 국가별 공략 우선 순위를 적용할 수 있음 예)GDP 를 1 만불,1 만불-3 만불,3 만불 이상으로 구분하여 가중치 설정 Category Country ExpectedRevenue Rank Bahrain Egypt Jordan Kuwait Lebanon MiddleEast Oman Qatar SaudiArabia Syria UAE Yemen Algeria Libya NorthAfrica Morocco Tunisia 4

Mena_Vehicle_Mobile_Tourist_2010

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