Partnerships - Key Points

Selling your idea
1. Identify your Partner
2. Construct a partner roadmap
3. Design Channel Strategy Plan
4. Create Sales and Marketing Collaterals
5. Train and Enable New Partners
6. Provide proper hand holding and support
7. Consolidate Partners with different levels like Gold, Silver, Affiliate
8. Selling incentives for high performers
9. Motivational Webinars monthly to sell more

How to Acquire
● Webinars
● Blog posts and content marketing
● Social media usage LinkedIn, Twitter, YouTube
● Swap Blogs
● Targetted marketing using own connections
● Website
● Case studies and product videos
● Highlight ROI through social media and content

Converting and Setting Goals
● Converting leads to accounts
● Train and certify Partners
● Make them aware of Partner collaterals
● Encourage them to have joint collaterals
● Encourage them to use blog posts, use social media
● Organize small events like breakfast and coffee meetups
● Organize Webinars
● Provide Target achievement awards for top performers
● Yearly promotions to make full use