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MIXX conference

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MIXX conference

  1. 1. BLACK MAMBA: MIXX CONFERENCE 2011 OCTOBER 3, 2011
  2. 2. @ANDYPAWLOWSKI: GLOBAL DIGITAL LEAD FOR NIKE BASKETBALL
  3. 3. @ANDYPAWLOWSKI: GLOBAL DIGITAL LEAD FOR NIKE BASKETBALL
  4. 4. @SAMMI77 CREATIVE DIRECTOR FOR NIKE BRAND AT R/GA
  5. 5. @SAMMI77 CREATIVE DIRECTOR FOR NIKE BRAND AT R/GA
  6. 6. A FRAMEWORK FOR NBA STORYTELLING THROUGH SOCIAL MEDIA
  7. 7. LISTEN TO THE ATHLETE / PRODUCT INSIGHT
  8. 8. BLACK MAMBA: MIXX CONFERENCE OCTOBER 3, 2011 LISTEN TO THE ATHLETE / PRODUCT INSIGHT “I DON’T JUST FLIP A SWITCH AND BECOME THE BLACK MAMBA WHEN I’M CHALLENGED. WHEN I STEP ON THE COURT I AM THE BLACK MAMBA.” - KOBE BRYANT
  9. 9. BLACK MAMBA: MIXX CONFERENCE OCTOBER 3, 2011 LISTEN TO THE ATHLETE / PRODUCT INSIGHT IT WASN’T ABOUT A MOMENT IN THE GAME, BUT RATHER ABOUT THE GAME ITSELF.
  10. 10. ATTACK QUICKLY
  11. 11. BLACK MAMBA: MIXX CONFERENCE OCTOBER 3, 2011 ATTACK QUICKLY SOCIAL MEDIA BRING US CLOSER TO THE ACTION THERE ARE NOW OVER 1 BILLION TWEETS PER WEEK GROWTH IN MOBILE USERS IS UP 182% THIS YEAR 100M MONTHLY USERS - UP 82% SINCE JANUARY 1 230 MILLION TWEETS ARE NOW BEING SENT DAILY
  12. 12. BLACK MAMBA: MIXX CONFERENCE OCTOBER 3, 2011 ATTACK QUICKLY WHY HASN’T IT BEEN DONE? WHY WON’T THIS WORK?
  13. 13. BLACK MAMBA: MIXX CONFERENCE OCTOBER 3, 2011 ATTACK QUICKLY WHY HASN’T IT BEEN DONE? WHY WON’T THIS WORK? THIS IS NOT EXACTLY THE WAY THAT TWITTER LIKES YOU TO USE TWITTER.
  14. 14. BLACK MAMBA: MIXX CONFERENCE OCTOBER 3, 2011 ATTACK QUICKLY OUR CHALLENGE: HOW DO WE BUILD A SYSTEM THAT REFLECTS THE REALITY OF THE GAME? “IT’LL NEVER BE APPROVED.”
  15. 15. IT STARTED WITH THE CONSUMER
  16. 16. BLACK MAMBA: MIXX CONFERENCE OCTOBER 3, 2011 IT STARTED WITH THE CONSUMER WHEN SOMETHING INSPIRES THEM, THEY “TALK” ABOUT IT, IN REAL TIME.
  17. 17. 40% OF COLLEGE FACULTIES REQUIRE STUDENTS TO USE SOCIAL MEDIA IN THEIR COURSEWORK
  18. 18. AMPLIFY AND ELEVATE EXISTING BEHAVIOUR
  19. 19. BLACK MAMBA: MIXX CONFERENCE OCTOBER 3, 2011 AMPLIFY AND ELEVATE EXISTING BEHAVIOUR LET EXISTING KOBE TWEETING IMPACT OUR EXPERIENCE…
  20. 20. BLACK MAMBA: MIXX CONFERENCE OCTOBER 3, 2011 AMPLIFY AND ELEVATE EXISTING BEHAVIOUR ...AND MANIPULATE CURRENT BEHAVIORS TO CONNECT TO THE BRAND. MAKE IT EASY. USE #MAMBAMOMENT AND HAVE A CHANCE TO WIN NIKE ID SHOES.
  21. 21. OFFER REAL VALUE
  22. 22. BLACK MAMBA: MIXX CONFERENCE OCTOBER 3, 2011 OFFER REAL VALUE WHAT DO YOU HAVE THAT NO ONE ELSE DOES? OR, WHAT CAN YOU OFFER BETTER THAN ANYONE ELSE?
  23. 23. OCTOBER 3, 2011
  24. 24. OCTOBER 3, 2011
  25. 25. THIS IS NOT A CAMPAIGN
  26. 26. BUILD SCALABLE TECH PLATFORMS THAT ENGAGE CONSUMERS
  27. 27. BUILD SCALABLE TECH PLATFORMS THAT ENGAGE CONSUMERS ...AND THEN EVOLVE THEM
  28. 28. NIKE BASKETBALL EVOLUTION
  29. 29. NIKE BASKETBALL EVOLUTION
  30. 30. KOBE: REAL-TIME SOCIAL MONITORING AND MEASUREMENT ENGINE KOBE
  31. 31. KOBE: REAL-TIME SOCIAL MONITORING AND MEASUREMENT ENGINE EPIC: SCALED TO THE ENTIRE LEAGUE KOBE TO SYNC WITH SPORT MOMENTS EPIC
  32. 32. KOBE: REAL-TIME SOCIAL MONITORING AND MEASUREMENT ENGINE EPIC: SCALED TO THE ENTIRE LEAGUE KOBE TO SYNC WITH SPORT MOMENTS COLLEGE: EPIC REAL-TIME DIGITAL REWARDS AND OOH CONNECTIONS BASED COLLEGE ON SOCIAL ACTIVITY
  33. 33. #THANKS OCTOBER 3, 2011

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