Couple of weeks ago I got a call from Dell for an opening for Product Manager, and one of the responsibilities mentioned was to drive Shop-to-Cart conversion and average order value. Started exploring the ideas for the same and waited for scheduling for an interview for the position (keeping my finger’s crossed ).

1. Higher Shop-to-Cart conversion
Dell
Samradh Hegde
Email : Samradh.hegde@gmail.com
*Used Laptop as a sample vision
*Miro app and dell.in website screenshot’s for PPT display

3. • Language translation for easy browsing and
understanding
• Sign-In option can be removed and once the
user chooses to buy then his email would be
his credentials for warranties and re-login.
• If he decides to close the website pop-up can
appear showing “selected options will not be
saved”
• Display of Laptop can be like a multiple
different pics like a boomerang
• Will also show the any other language chosen
by customer
Check out videos and review of our
highest rates products
*As user moves the cursor onto different products 3 tabs can show the corresponding highest rated products and their reviews
* # of Clicks count can be used as metrics determination for changing the tab’s each week

5. Customer chooses to buy Laptop
The website can provide with 3 different options one of 1st
time buyer’s, Intermediate and experts who like to look for
high-end laptops
• Boxes can display minimum
configuration’s for newbie’s
(mostly students)
• Higher processing capabilities
• Ex: if intermediate chooses i5,
recommended graphics, RAM etc
• Top-end proposed configuration’s
for gamers and business
professionals
*imagine the website display like one of Tony Stark’s computer screen ☺
*heatsink and number of user actions per session can used to determine the amount spend on user checking each feature and
modify accordingly

8. Customer chooses to configure their laptop
• As they choose the laptop
screen let the display expand
or contract to give a better
understanding
• And comparison of different
screens(LCD or LED) on a still
pic
The display can show some accurate background items sitting with the study table to give customer a view on it can look
on their desk *CSAT metrics can be used to modify recommendations
• Once the processor is
chosen, system can
recommend other
configurations
• As configuration and building
pick’s-up, system can start
displaying complementary
items with purchase

11. Customer chooses to buy pre-configured Laptop
• Performance tab can show
CPU , RAM and battery
usability while performing
different tasks
• It can show a graphical
representation of the each
• User can choose which
platform they like to review
the selected item YouTube,
Tech-review website or
reviews posted within the
website
• Configuration tab to show all
the features and functions

12. Email can be used for next login and for warranty
checks for your Order

13. Few Behavioral
Principle that
can be used to
improve
customer
satisfaction and
conversion rate
• Providing Pricing Flexibility :
• If the customer feels that the product is over budget, they can try contacting
the customer care to get better pricing options and/or building the products
as per the priority features
• Utility Maximum :
• When deciding how to spend a fixed some, individuals will purchase the
combination of goods/services that give the most satisfaction.
• Von Neumann–Morgenstern utility Axiom :
• Giving an option for the individual to choose between 2 sandwiches and one
Chocolate bar or 1 sandwich and 2 chocolate bar’s
• Hyperbolic Discounting : for Conversion optimization
• People value the immediacy of time over the higher value of money.
• Allais paradox:
• Ex: Vacation 1 : one offers you a 5 percent chance of winning a three-week
tour of England, France and Italy.
• Vacation : Gives you a 10 percent chance of winning a one-week tour of
England.
• Herd instinct and Expert Squeeze: Something that can no longer be
underestimated
• YouTube reviews and other tech-product review websites along with other
user’s comment will makes new buyer decision easier and faster

14. Few improvements from my
perspective which I would
like to see in existing
Website

15. Headset mentioned
could have been
displayed in the pic
Get upto 10% cashback on
selected cards and discounts
on Windows 10 Pro upgrades

16. Display multiple pics of
the laptop highlighting
the feature’s
mentioned
Move the tabs to the top and make
product details and features the 1st tab

17. CPU features shows up,
while looking for Laptop
features
Display more pictorial
representation of the
features rather than just
words

18. Unable to see the
accessories when
clicked on “Shop
Audio” or “Shop
docking stations”

19. Email : Samradh.hegde@gmail.com