Samrat_Sen_IIEBM_Internship_Repot

1
PROJECT REPORT
ON
“MODERN TRADE”
AT
GITS FOOD PRODUCTS Pvt. Ltd.
SUBMITTED BY
SAMRAT SEN (REG. NO. 22)
SUBMITTED TO
INDUS BUSINESS SCHOOL
In the partial fulfillment of the requirements for the award of
PGDM-AICTE
INDUS BUSINESS SCHOOL
BATCH 2015-2017

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ACKNOWLEDGEMENT
I take this opportunity to convey sincere thanks and gratitude to all those
who directly or indirectly helped and contributed towards the completion of this
project.
I take here great opportunity to express my sincere and deep sense of
gratitude to Mr. Jai Singh Marwaha, Managing Trustee Indus Business School,
Pune. I would like to express my gratitude and thanks to my faculty Member Prof.
Moushmi Acharya, and Prof. Aarti Purohit for their guidance. The supportand
guidance from ma’am, was of great help and it was extremely valuable. I would
like to express my gratitude to ma’am for her constant supportand encouragement.
I would also like to give thanks to Mr Hemant Patil, my project leader for
his supportand encouragement. Without their motivation, supportand prompt
response, it would not have been possible to do any justice as well as bring
authenticity to the project.
Samrat Sen

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Student Declaration
I Samrat Sen, Reg. No.22 pursuing my PGDM AICTE Approved Course do
hereby declare that the project work titled Modern Trade , which has been
submitted to IIEBM, Indus Business School, Pune is an original work of the
undersigned and has not been reproduced from any other source.
Name:Samrat Sen
Place:Hadapsar
Registrationno. 022

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SYNOPSIS
This report is regarding our summer internship project. I have done my Summer
Internship in Gits Food Pvt. Ltd. I have completed my 2 months internship over
there.
My main work was to look after the Selling and Distribution process fora
distributor named Pooja Marketing.
I went to shops for taking orders and delivery of the products.
I attended some exhibitions at Sinchan nagar, Kothrud etc.
I started my project by extracting out information about how distribution system
works..

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PREFACE
This report is regarding my Summer Internship Project at Gits Food Pvt.
Ltd. As a part of curriculum we were required to complete our summer internship
in any of the companies.
Gits gave me the opportunity to complete my project in their organization. It
was a great experience working in Gits.
This report describes my experiences and learning I got while working. It
contains the details about the organization and the details of the activities I worked
upon.

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EXECUTIVE SUMMARY
Introduction
Title: Modern Trade, Sales and Distribution
Organization: Gits Food Products Pvt. Ltd.
Projectguide: Mr. Hemant Patil
Student Name: Samrat Sen
As a part of course curriculum, I was required to complete my summer internship
in any company. Gits gave me the opportunity to complete my internship in their
segment in India
ReasonForChoosing This Project
The reason behind choosing this project is to have good knowledge of various
marketing skills required in dealing with customers and an experience of how to
deal with customers and convincing them to chooseour product. This project gives
a good idea about the role played by a sales executive and the functions, which he
need to perform. This information is very helpful and essential when it comes to
making perspective.
Though this project we can get a good idea of food industry, their competitors and
new policies schemes emerging in present scenario. It is dynamic and helpful in
providing effective measures in order to survive in competitive market and acts as
a guide to have a competitive advantage.

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This project is simple and a personneeds to have a good knowledge of local
market, communication skills and convincing abilities in order to deal with the
customers. The objective behind making this project is to check how sales and
distribution work is done and also checking the positioning in the market as
compared to the competitors
During my internship with Gits, I got an opportunity to learn the working of an
organization. In this 2 months duration of internship, I was involved in various
type of activities. I was given the area of sales. I worked under a distributor named
Pooja Marketing. I learnt how to work in a team how to take help from others how
to manage limited resources. I got an exposure how to work as a delivery man. I
used to visit the retail stores to check the stocks, take orders and finally delivering
the products. I also headed few shopping carnivals which was again a great
experience.
Working with Gits was a great experience. I got an opportunity to learn
many things. With the kind of job assigned to me, I got a clear view of how things
should work at a sales stage. The staffs of Pooja Marketing (Gits) were very
helpful and cooperating. Especially Mr. Hemant Patil Sir who was my guide , he
supported me in everything I did. He encouraged me by appreciating for my work
and my ideas. He showed the path how to do the things effectively and efficiently.
Duration:
9th May 2016 to 9th July 2016

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METHOD FOR CARRYING OUT THE PROJECT
This project was carried out in the Hadapsar, Kondhwa, Viman nagar, Kothrud,
Paud road, Karve nagar, Wadgaonsheri, Camp, Wagholi, Shaniwarwada,
Bhudhwarpeth, etc region of Pune city’s retail stores.
The main job was to assist the distributor in generating sales and distribution of the
products to various retail outlets.
Sale was generated by participating at various shopping carnivals in Sinchan nagar,
Kothrud, Karve nagar.
FINDINGS AND CONCLUSION
The study and the findings revealed the fact that the retailers and consumers are
aware about the ready to eat ready to cookproducts ofGits. Consumers have
likeness towards its products becauseof taste, quality, convenience, and
availability. But there are quite a few stores which are not aware about the products
because they are getting a better deal with the competitive company. The sales of
Gits products are not as high as its competitors like MTR, Priya, Chitale.
SUGGESTION
Based on my experience, I would suggest that the company should improve the
delivery system, focus on making capturing new market should try and reach to
every retailers and introduce all few products into 50gm or 100gm mini packs.

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Contents
ACKNOWLEDGEMENT ............................................................................2
Student Declaration .......................................................................................3
SYNOPSIS .....................................................................................................4
PREFACE.......................................................................................................5
EXECUTIVE SUMMARY ..........................................................................6
INDUSTRY PROFILE ...............................................................................10
COMPANY PROFILE................................................................................16
RESEARCH PROBLEM AND ITS BACKGROUND...........................23
REVIEW OF LITERATURE.....................................................................24
OBJECTIVES &SCOPE.............................................................................25
Data Interpretation.......................................................................................33
Analysis ........................................................................................................33
FINDINGS ...................................................................................................43
LEARNINGS ...............................................................................................44
SUGGESTIONS ..........................................................................................45
PRODUCT RANGE OF GITS..................................................................48

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INDUSTRY PROFILE
Introduction
India is the world’s second largest producerof food next to China, and has the
potential of being the biggest with the food and agriculture sector. With India’s
food productionlikely to double in the next decade, there is an opportunity for
large investments in food and food processingtechnologies, skills and equipments,
especially in areas of Canning, Dairy and Food Processing, Speciality Processing,
Packaging, Frozen Food/Refrigeration and Thermo Processing. Fruits &
Vegetables, Fisheries, Milk & Milk Products, Meat & Poultry, Packaged or
Convenience Foods,Alcoholic Beverages &SoftDrinks and Grains are
Important sub-sectors ofthe food processingindustry Health food and health food
supplements are other rapidly rising segments of this industry.
1. India is the 2nd largest vegetable and 3rd largest fruit producerin the world
2. India ranks 2nd only to Japan in inland sectorfish production. India produces
about 6.57 million metric tons fish every year.
3. India aims at doubling marine including that of tuna fish; 53% of the marine
exports comprise of shrimps.
4. Currently, the Indian food processingindustry is basically export oriented.
Although domestic consumption of processedfood is low but it is fast picking up
with rising income levels and changing consumer behaviour due to economic
growth.
5. Indian processed food industry provides competitive advantages over other
countries due to cheap work force, government initiatives (tax holidays) &
availability of raw materials.
6. Existence of untapped large consumer base with rising income levels.
|With the opening of Indian economy plus favourable regulations the Indian food

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processing sectorin coming years is expected to attract huge investments. Experts
estimate the Food Industry GDP at 6-8% with value addition of food products to
increase from 85% to 35% by the end of 2025. In food processing sector, dairy
products (includes milk, ethnic sweets etc.) and packed food provides immense
opportunities for investments.
According to “India Food Report”2008, investment to the tune of US$23.5 billion
are in the pipeline to be made in the food processing industry over the next three
years. The opportunity for growth is huge when seen against the fact that while a
mere 1.3% of food is processedin India, nearly 80% of food is processedin the
developed world. The level of processing of fruits and vegetables is a mere 2% and
is expected to increase to 35% in 2025, according Ministry of Food Processing,
India.
It can be said that the Indian food processing industry is a sleeping giant ready to
get up from its slumbering stage. The food industry is large in size; it is still at a
nascent stage in terms of developments. At this stage there are very few large
Indian food brands with an established global presence. Majority of the food units
are engaged in primary processing. Productionbase of secondary and tertiary
processed food is low, resulting in low value addition. An estimated 25% of fruits
and vegetables are wasted annually due to poorpostharvesting technology and
inadequate storage and transportation.
Significantly, processedfood exports have increased from US$6.98 billion in
2002-03 to US$20.51 billion in 2006-07, recording a whopping 193.83% growth
rate. Postliberalization of food sector(1991) the government has taken various
steps to encourage the industry like removal of price controls, dereservation from
small scale and reduction in import controls.

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Importance of instant foods for manufacturing companies:
There are many companies coming up for the manufacturing of instant foods due
to various advantages and its usage by the people is also more because of its
importance:
1. No extra labour: There is no any extra labour required in the production
of instant foods as complete processing is carried out through machinery
and even its usage in the kitchen is very easy without much manual work.
2. Efforts: There is less effort required in the manufacturing process of
instant foods as it is less laborious and it can be prepared instantly
without any long procedures as the machineries are very sophisticated.
3. Convenient: The preparation of instant foods is very convenient as many
of these foods do not even require any pre-treatments thus making it
ready-to-eat. Due to the above reasons; their usage is also more not only
at homes, but also in hotel industry and other places of small or huge
catering operations.
Globalisation has also led to the popularity of traditional Indian foods around the
world thereby presenting huge export opportunities to the processedfoodsplayers
in India. RTE products exported from India are mostly consumed in UK, Europe
and Arab countries. With the advanced food preservation technology the chances
of preserving food for longer time in increasing day by day. Still the stuff inside
the ready-to-eat packs remain nutritious and hygiene for a certain period only. So it
is highly essential to enhance the quality to compete in the global market.

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Reasonsfor their popularity:
Generally, food is prepared depending on the habits, taste, social status, economic
factor, tradition, etc. of the people of that region. The most sought after in the
present age are the instant/ready-to-eat foods. They are very popular in the western
region of the world. Even India is being influenced by these instant foods.
1. Emergence of industrial society i.e metropolitan cities: Development of the
metropolitan cities due to increase in population, emergence of industries,
evolution of various new products, time factor etc. created the need of instant foods
in the market.
2. Reduced domestic servants: Due to industrialization, the labour category is
getting attracted to it becauseof better emoluments and hence there is a shortage
home maid. Due to this, housewives in order to save time Started using instant
foods.
3. Womenfolk taking to job: As the literacy rate is increasing among women, a
large number of them in our country are taking up jobs to set up their own status in
society and to use the extra income generated. These are creating the need for
ready-to-eat foods.
4. Emergence of nuclear families: Earlier times, a single family consisted of
many people i.e. a group of several nuclear families were living in a single place.
Hence the food prepared there used to be in larger quantities. But at these joint
families started disappearing due to various reasons, each single family started
using these instant foods in order to save time and energy.
5. Prices of raw materials: This forms one of the major factors for the use of
instant foods in the present world. As the prices of some of the raw materials are
continuously increasing, the purchase of these foods formed more economical
comparability.
6. New products:As there are different new products coming up in the market
daily that are very cheap and easy for using and preparing, the popularity of instant
foods is increasing.

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Structure of the Indian ProcessingIndustry
Foodprocessing-a growing market
With rapid increase in the per capita income and purchasing power along with
increased urbanization, improved standards of living, their lies a large untapped
opportunity to cater to 1000 million domestic consumers. It is estimated that 300
million upper and middle class consume processed food.With the convenience
needs of dual income families, 200 million more consumers are expected to move
to processed food by2010.
SWOT Analysis of Food-Processing Industry:
Strengths
1. Abundant availability of raw material.
2. Priority sectorfor agro-processing given by the central government.
3. Vast network of manufacturing facilities all over the country.
4. Vast domestic market.

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Weaknesses
1. Low availability of adequate infrastructural facilities.
2. Lack of adequate quality control and testing methods as per international
standards.
3. Inefficient supply chain due to a large number of intermediaries.
4. High requirement of working capital.
5. Inadequately developed linkages between R&D labs and industry.
Opportunities
1. Large crop and material base offering a vast potential for agro processing
activities.
2. Rising income levels and changing consumption patterns.
3. Favourable demographic profile and changing lifestyle.
4. Integration of development in contemporary technologies such as electronics,
material science, bio-technology etc. offer vast scopeforrapid improvement and
progress.
5. Opening of global markets.
Threats
1. Affordability and cultural preferences of fresh food.
2. High inventory carrying cost
3. High taxation
4. High packaging cost

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COMPANY PROFILE
Primary Introductionof Gits Food Products Pvt. Ltd.
a. Established Year 1963
b. Standard of company ISO 9001-2000 and ISO 22000 (HACCP)
c. Owned, Manufactured
Product
Indian Food Specialities, Dairy Products, Basmati
Cuisine
d. Plant Locations Pune, Nashik & Nandur
e. Corporateoffice At Mumbai
f. National Coverage Through 600 independent Distributors covering
urban and rural areas
g. State wise stock& Sales
Depots
In 14 states of India and many more being setup
h. 100 Strong sales force Spread through the country
i. Profile of Outlet Covered General Stores, grocery stores, Markets
Primary Introduction of Gits Company
Company History:
Gits Food ProductsPvt. Ltd. was incorporated in the year 1963 as a partnership
concern between H. Z. Gilani and A. K. Tejani. Gits leads the instant food industry
in the Indian market.
It has introduced the ready-to-cookconceptin the Indian food industry. This
concepthas emerged with the advent of a wide range of ready made soup powders
available in a variety of flavours such as Tomato, Vegetable and Chicken. Seeing
the robust growth in the selling of its soup products, Gits Food Products Pvt. Ltd.
soonstarted manufacturing some traditional Indian food items, sweet dishes and
spices to make cooking easy and time-saving at the same time. 'Halwais' (sweet
makers) and 'Bawarchis' (chefs) are the two products which have been the highest
selling food item in the Indian market. The company has gained immense
popularity in the Indian market by ensuring superior quality products, wide-

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ranging network for the distribution of its products, and a
belligerent strategy for
marketing. Soonthe company got engaged in manufacturing a variety of Indian
snacks which was filtered by its in-house R&D Unit. Gits Food Products Pvt. Ltd.
exports its products to USA, Canada, UK, Australia, Asia, the Middle East and
Europe. The exporting activities accounts for a revenue of 45 percent in the total
earning of the company.
ProductsManufacturedbyGits FoodProductsPvt.Ltd.-
Ready To CookProducts Manufactured by Gits Food ProductsPvt. Ltd. have been
listed as under:
 Snack Mixes
 Dessert Mixes
 Papads
Ready To Eat Products Manufactured Gits Food ProductsPvt. Ltd. are as follows:
 Savouries
 Meals
 Desserts
 Biscuit & Cookies
Dairy Products Manufactured Gits Food Products Pvt. Ltd. are:
 Dairy Mate
 Pure Ghee

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GITS TIMELINE
50YEARS AT A GLANCE
1963
The journey begins in 1963.
The company was found by H.Z.Gilani & A.K.Tejani.
Gits= Gilanis+ tejanis
Established in 1963, Gits pioneered the conve-nience packaged food segment in
India. Since inception our quality policy, as set by the found-ers, is simple and
valuable -
"We will not sell what we don't relish ourselves."
We are not just the pioneers in introducing prepackaged foods butwe are also
amongst the first Food Productmanufacturing companies in India to obtain ISO
9001 - 2008 (Quality Standard) ISO 22000 (Food safety)

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1973
The tradition continues with the second genreration of the family -
R.H.Gilani & M.A.Tejani. Where the packaging was update
from pouched and cans to printed cartons
Gits now available internationally. (U.S.A. + U.K.)
The besttestimonial to our quality and reliability however, is the rapidly growing
family of Gits loyal consumers around the world over four decades.
Working in a state of constant innovation aided by modern technology ensures that
our food reaches customers in the purest form possible. With our commitment to
quality and taste, we assure you that Gits products canbe imitated but never
equaled.

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CHAPTER-1
RESEARCH PROBLEM AND ITS BACKGROUND
Gits Food Products Pvt. Ltd. has been facing dramatic changes in the past few years due to
change in mindsets of consumers, growing demand of Ready-To-Eat (RTE) and Ready-To-Cook
(RTC) products and in coming competitor’s to this field has made companies to know their
product viability in the market, and also the target groups expand as the time goes, all this has
made to arrive this kind of survey to be done at this time.
Gits food products have quite high brand awareness as the company established in1963. But
from 1963 to 2016 there are many changes occur in the food industry with many new
technologies. As these changes are the results of changing consumer needs and shift of consumer
eating behavior with the time. Here company has to revise the objectives according to today’s
and tomorrow’s scenario in the country or the in the world.
The Gits food concept was very famous in olden times but now it has started facing tough
competitions in the market. There are annual fresh foods and vegetables available in the market
in all over India, so people are not focusing towards the Gits products. There is high
consumption of these convenience foods in the present time because working couple have hectic
schedule in daily lives. Working women hardly get time for traditional cooking. It is a serious
concern that sales are decreasing though the demand of ready-to-cook and ready-to-eat products
is increasing now days. Hence company needs to check their performance in the market as
compared to competitors, also to change according to customers needs & new trends in the
country about the food.
As against this background, the company assigned me to work on the topic “Modern Trade” due
to following concerns:
1. To study about how the sales and distribution channel works.
2. To know how to perform in an exhibition.
3. To know who all are your existing customers.
4. Retailers expectations from Gits.

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CHAPTER-2
REVIEW OF LITERATURE
Instant mixes and Ready-To-Eat sector is a fast growing sector and is becoming popular. For,
even as the Rs. 25 crore ready-to-eat packaged foods market faces challenges back home, the
category is gathering momentum overseas.
From ITC’s kitchens of India and MTR foods, to testy bites eatables and Satnam overseas,
everyone seems to be wanting a slice of the NRI’s food.
ITC foods has already had a test run of its kitchens of India range of ready-to-serve packaged
food in Selfridges.
Take the Rs.130 cr. MTR foods, “We plan to begin selling our ready-to-eat food range in
Sainsbury UK, within next six months” said a senior manager.
Gits Food Products Pvt. Ltd. exports its products to USA, Canada, UK, Australia, Asia, the
Middle East and Europe. The exporting activities accounts for a revenue of 45 percent in the
total earning of the company.
The Pune Testy bite eatables Ltd. (TBEL) claims to be the largest-selling Indian food brand in
the natural food category in US, TBEL attributes the brand performance in US to significant
investments on the distribution front, we have decided to focus on our largest revenue generator
ready-to-serve (RTS) or retort packaging category. Testy Bites portfolio also includes ready-to-
cook (RTC) curry pastes-already popular in western markets.

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CHAPTER-3
OBJECTIVES &SCOPE
Objectives of the study
1. To study the Sales & Distribution channel of a distributor named Pooja Marketing.
2. To know the areas of operation of the distributor.
3. To do hardcore sales through conducting various exhibitions.
4. To connect with the customers convincing them to be a part of the GITS family.
5. To connect to people without knowing the local language.
6. To study how the distributor performed at their areas.
7. To generate orders from retailers.
Scope of the study
1. To study about the competitive advantage of GITS over its competitors.
2. To know what measures are the competitors are opting to tackle with GITS.
3. To know who is the closest competitor.
4. It also provided information about where we are lagging behind.
5. An attempt to understand the present status of GITS and its products in retail markets.

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CHAPTER-4
RESEARCHMETHODOLOGY
Designof the study:
The studywasmainlyconductedintwoparts:
1. Throughfieldwork.
2. Questionnaire formation:
a. Surveyanddata collection
b. Analysisof the data
ResearchPlan
The researchplanincludedthe following:
A. Field Work
There are two types of field work which I did in my internship
i) Distribution Channel
Go for distribution of the GITS products at various retail stores. Conducting various
exhibitions. Participated in 4 exhibitions in one month.

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ii) Sales Orders
Go for sales orders to various retail stores accompanied by salesman. Covered almost 50-
60 outlets in a single day. Did this work for almost a week.
B. Data Collection
There are two types of data collection, viz., primary and secondary:
i) Primary Data
Data have to be gathered for the first time are called primary data. However, the terms secondary
and primary vary from situation to situation. The data that are secondary to one agency may be
primary to another. When researcher finds that existing data are not adequate that he will go for
collecting primary data.
ii) Secondary Data
Data that are already assembled are called secondary. Before a researcher goes to collect fresh
data on a problem, he tries to finds out what data are already available from existing sources.
Major sources of secondary data are:
1. Google
2. Company Website
3. Books
C. ResearchApproaches
The present study is based on exploratory and descriptive research methodology.

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D. ResearchInstrument
The primary data for the study was collected with the help of a questionnaire which was purely
based on Consumer Questionnaire.
E. Sampling Design
A sample is a true representative of the population. When population is very large, it is not
possible physically and economically to meet every member in the population. Hence the
samples selected are:
Population:
The population under study comprising all consumers and retailers across Kothrud in Pune.
Sample Selection:
The consumers and retailers were surveyed for study purpose using convenience sampling.
Sample Size:
100 Consumers

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F) Areas Of Study
The study was conducted in the following areas of Pune: Kothrud and Karve Nagar.
The detailed steps are shown below:
Introduction in brief
Problem identification and planning of the study
Exploratory research and secondary data collection
Check the internal and external sources of data, to help in the preparation of questionnaire
Survey and data collection
Data was collected according to the questionnaire from consumers
Data analysis,interpretationandreportpreparation

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CHAPTER-5
Sales & DistributionChannel
Definition
Distribution is the process of making a product or service available for use or consumption by a
consumer or business user, using direct means, or using indirect means with intermediaries. The
other three parts of the marketing mix are product, pricing, and promotion.
The word distribution may conjure up images of trucks loaded with boxes, but distribution is as
much a sales and marketing issue as it is a delivery issue. We can define distribution as the
method companies use to deliver products or services to their target market and channel as the
means by which products or services are distributed, but these definitions hide an important
truth. Your distribution channels are not only a means to ship your goods or deliver your
services; they may also provide you with additional opportunities to sell your products.
Let’s face it, products and services don’t typically sell themselves. At a very basic level, sales
happen when you:
1. Make an effort to get a customer’s attention.
2. Help that customer see the value of the product or service.
3. Make the customer feel comfortable that the seller can be trusted.
4. Make it easy for the customer to pay.
5. Ensure that the customer has a way to receive the goods or services.
All five of these activities are essential, and all involve skill and effort.
You and your employees can do all these things yourself, but to grow beyond your current
capacity you’re going to need help. Distribution channels can provide you with that help.
The chart below illustrates the most common distribution channels used by businesses over the
past decade.

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Retail Packaged Goods Business To Business Service
Mass merchandise Chain Grocery Stores Direct Sales Company Owned
Offices
Discount Independent Grocery
Stores
Whole Sellers Franchises
Off Price Mass Merchandise Distributor Dealership
Department Stores Speciality Stores Internet Television Programs
& Infomercials
Speciality Stores Convenience Stores
Chain Stores Independent Reps
Direct Mail
SALES
Bottom line success in your business hinges on sales execution. Your salespeople are your
primary source of revenue. They are also your link to your customers. With this dual role, your
sales force will need to be developed and supported. Make sure you keep them updated on
company and industry information. Help them see customer satisfaction as a key goal. Your
salespeople are the ones who are building the brand and contributing to its visibility.
Recognize that hiring good salespeople is not easy. Try to find experienced, successful
salespeople; and whether they are novice or experienced, train them in the business’s products or
services and procedures.
Sales methods vary almost as widely as the products and services being sold. Internal sales
methods include a solo approach, a direct sales force, and the Internet. External sales methods
include licensing and sales and manufacturer’s representatives. Whatever your sales method, the
process will be nearly the same. By thinking of sales as a process with finite steps you will be
able to work on mastering each step.

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CHAPTER-6
WorkProfile
1. First Day Of Internship
Met with the HR of Gits Vijay sir, he initially told about the hierarchy of the company
then he told to go to a distributor named Pooja Marketing.
Then went out to delivery of products to wadgaonsheri and viman nagar.
At the end of the day met with my project head Mr. Hemant Patil. He told that every
marketer have to do his task starting from the ground level and I was also required to do
the same.
2. Second Day
Went to Dorabjee in Wanwadi for delivery. There I saw that it was a warehouse kind
of a thing where products of different companies were coming and they were stocking.
We reached at 11 in the morning and our turn came at 4 in the evening. We had to wait
for our turn as there were many people waiting for their turn.
3. Exhibition Day
Co-ordinated with my team in few exhibitions held in Pune itself. Got to know how to
sell your products despite of not knowing the local language.

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CHAPTER-7
Data Interpretation
&
Analysis

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 Have you tried our Gits Gulabjamun?
Yes 67%
No 33%
67
33
Tried Gulab jamun
Yes
No

35
 If Yes how often do you purchase the package?
0
5
10
15
20
25
30
35
40
Weekly Fortnightly Monthly Quarterly
Consumption of Gits Foods
Consumption of Gits Foods
 Weekly 13
 Fortnightly 27
 Monthly 37
 Quartely 23

36
 If there any taste differencesfromthatof traditional Gulab-Jamun?
 Yes 76
 No 24
76
24
Difference in Taste
Yes
No

37
 How overall are yousatisfiedwiththe product?
 Very Satisfied 17%
 SomewhatSatisfied 44%
 Neutral 27%
 SomewhatDissatisfied 9%
 VeryDissatisfied 3%
0 10 20 30 40 50
Very Satisfied
Somewhat Satisfied
Neutral
Somewhat Dissatisfied
Very Dissatisfied
Level of Satisfaction
Level of Satisfaction

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 Whichof the followingwouldyouuse todescribe ourproducts?
 Reliable 23
 HighQuality 28
 Value ForMoney 17
 Traditional Taste 25
 Overpriced 7
23
28
17
25
7
0
5
10
15
20
25
30
Reliable High Quality Value For
Money
Overprice
Attributes to describe the products
Attributes to describe the
products

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 Do youthinkthat the followingfactorsare the reasonforincrease inthe sale?
Agree
Neutral
Disagree
Strongly Disagree
0
10
20
30
40
50
60
70
Agree
Neutral
Disagree
Strongly Disagree
Agree Neutral Disagree Strongly Disagree
 Price 37 16 27 20
 Variety 22 64 11 3
 Discounts 43 21 23 13
 Quality 36 21 14 29

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 How well do ourproductsmeetyourneeds?
 ExtremelyWell 7
 VeryWell 37
 SomewhatWell 46
 Notso well 8
 Notat all well 2
7
37
46
8
2
Factors meeting the Needs
Extremely Well
Very Well
Somewhat Well
Not so Well
Not at all well

41
 How doyou rate the qualityof the product?
21
2642
7
4
Quality Ratings
Very High Quality
High Quality
Neutral
Low Quality
Very Low Quality
 VeryHighQuality 21
 HighQuality 26
 Neutral 42
 Low Quality 7
 VeryLowQuality 4

42
 How longhave youbeena customerof our company?
0
5
10
15
20
25
30
35
40
45
50
Less than 6
months
6 months to a
year
1 - 2 years 3 or more
Customershipwith Gits
Customership with Gits
 Lessthan 6 months 24
 6 Monthsto a year 47
 1 – 2 years 19
 3 or More 10

43
CHAPTER-8
FINDINGS
In this limited period of two months of the study it has been gathered maximum facts about the
objects of study with the goal to clarify concepts, gather information, gain insight, and eliminate
impractical ideas.
I could learn in detail about products and company, I could also learn how company works on
the plans, promotions, and launching of new products. What does the company thinks or
percieves about the retailer waqs also one of the intersting part of the study.
GITS Food Products Pvt. Ltd. having good amount of market share in the local market the main
competitor’s are MTR, Cookwell, Chitale, Siddhivinayak, etc. There is good response for GITS
products because of good awareness of retailer in Pune market.
Findings of the study:
 The availability of the Gits food products is very good of the retailer’s stock food
products.
 The majority of retailer’s stock Gits food products because of its quality and existing
brand name.
 According to my distribution and selling experience majority of the customers buy redy-
to-cook and ready-to-eat food products occasionally.
 When compared with other competitive brands, majority of the respondents buy Gits
food products.
 Majority of the people say that appealing attribute which attract towards product is the
QUALITY OF THE PRODUCTS.
 As far as buying different products from existing product line all the people who all were
interviewed amximum buy gulab jamun then khaman dhokla.
 When preference of Gits products over their competitors was surveyed, they said they
prefer Gits.
 Response towards overall ranking of Gits is satisfactory with majority of a consumer
rating has satisfactory and excellent.
 The sale promotional activities of the local brands are better than the Gits brand.
 Gits products have a good brand image in the market.

44
CHAPTER-9
LEARNINGS
 The main thing which I learnt was patience.
 The staffs and my colleagues used to talk only in Marathi which I am
uncomfortable with.
 So I had to keep asking them what does that mean? What am I supposed to do?
 I learnt Marathi a little bit.
 I learnt how the entire process of distribution is done.
 How to convince the retailers to order more products from Gits.
 How to convince the buyers, explaining them the schemes, and competitive
advantage of us upon our competitors.
 How to take orders from retailers.
 How to handle retailers at the time of delivering the products, sometime the
retailers deny to make the payments, at that time how to convince them to pay.

45
CHAPTER-10
SUGGESTIONS
Basedon the sales and distribution and survey experience, I have given following
suggestions to the company:
 The company should introduce some 50gms packets.
 Attractive packaging can also a differential factor from the competitors.
 Company should also try togive some more advertisement so as to create
awareness among its target potential customers.
 The company should also launch promotional activity.
 Various promotional measures like schemes college events can attract more and
more cutomers.
 Maintaining good relationship with retailers will pay vital role in genertaing
business.
 The compnay should work upon improving the visbilty of its products at retail
shops.
 Retailers should be convinced to keep the Gits products at front display.

46
CONCLUSION
 A primary driver of the RTE market is the changing lifestyle, working couples
plagued by time constraints, advent of nuclear families among other socio-
economic changes have thrown open an opportunity to the food industry and
encourage just heat and eat foods.
 Availability of Gits was studies and it was found to be easily available.
 People want value for time, money in terms of quality and variety for food
products.
 Visibility of Gits was studied, there is a scope of improvement.
 The development of consumer is largely underpin by the transform role of women
from a bread-maker to a bread-winner.
 Sales of Gits was studied, there vast market potential yet to be tapped.
 Consumers perception about Gits was studied and was satisfactory.
 Sales and sales promotion activity were studied and found to be effective.
 Retailer satisfaction level about Gits food products were studied, and good level
of satisfaction was found out.
 The success of Ready-to-eat is dominated by the fact that the market is decades
away from maturity.
 The bottom line for a consumer was that processed food be offered to them in
hygienic, nutritional and attractive packaging.
 Company should make the small packet all variety of product in 50gm also.

47
BIBLIOGRAPHY
 www.google.com
 www.gitsfood.com
 company.weiku.com

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