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How does mobile strategy influence your customer journey?

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How does mobile strategy influence your customer journey?

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Inside brick-and-mortar stores, many customers use their personal smartphones to locate items, compare prices, read product reviews and even find alternative store locations — all from on the sales floor. A PYMNTS study found that about half (48 percent) of people who have smartphones use them to help with in-store shopping.
Retail associates are following suit, now equipped with the same level of technology and product knowledge. Mobile devices like the Samsung Galaxy XCover Pro allow associates to help customers quickly and efficiently, improving their overall shopping experience. Associates are alerted when shoppers enter the store so they can greet them in a timely manner. Price checks can be completed at the point of decision instead of migrating to a stationary terminal. And if an item is out of stock on-site, an associate can help the customer find the item at another location.

Inside brick-and-mortar stores, many customers use their personal smartphones to locate items, compare prices, read product reviews and even find alternative store locations — all from on the sales floor. A PYMNTS study found that about half (48 percent) of people who have smartphones use them to help with in-store shopping.
Retail associates are following suit, now equipped with the same level of technology and product knowledge. Mobile devices like the Samsung Galaxy XCover Pro allow associates to help customers quickly and efficiently, improving their overall shopping experience. Associates are alerted when shoppers enter the store so they can greet them in a timely manner. Price checks can be completed at the point of decision instead of migrating to a stationary terminal. And if an item is out of stock on-site, an associate can help the customer find the item at another location.

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How does mobile strategy influence your customer journey?

  1. 1. How can mobile elevate your retail customer journey?
  2. 2. Mobile devices enhance customer experience In-store mobility is critical for delivering price checks, curbside pickup, mPOS and efficient customer service.
  3. 3. Locate products quickly Help customers find what they’re looking for, right down to its shelf location. Item location Item: Department: Shower Gel Health and Beauty Location: ROW 2 1 2 3 4 SHELF 2 Item location Item: Department: Shower Gel Health and Beauty Location: AISLE 2 1 2 3 4 SHELF 2
  4. 4. Curbside and in-store pickup With curbside and in-store pickup gaining popularity, quick mobile transactions are critical to the customer experience.
  5. 5. Checking inventory SKU out of stock? Check its availability across nearby store locations and instantly request a delivery.
  6. 6. Multipurpose, easy to use and rugged enough for the sales floor. Learn more
  7. 7. Point-of-decision price checks Not knowing an item’s price can create customer hesitation. A quick mobile price check can save the sale. Barcode Scan Item number: #900176 Name: Leather Armchair Location: Aisle 2 Price: $229.99
  8. 8. Line busting for quicker checkout Long lines can create frustration and risk lost customers. Mobile devices let associates ring up purchases on the spot.
  9. 9. Retail therapy is still relevant Associates can help make shopping less stressful with consistently pleasant, memorable and engaging in-store experiences. %
  10. 10. ©2021 Samsung Electronics America, Inc. Samsung is a registered mark of Samsung Electronics Corp., Ltd. All brand, product, service names and logos are trademarks and/or registered trademarks of their respective manufacturers and companies. Mobile enhances the customer journey Explore Samsung’s range of retail mobile solutions.

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