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10 + x things
you should know
when you build
a legal tech startup
It’s more difficult than you think.
It's LEGAL TECH or Legal TECH,
not(!) LEGALtech
Lawyer’s ego is damaging.
Lack of empathy is even worse.
Harmony trumps talent,
experience and the best CVs.
Ideas don’t necessarily
translate into a good product.
MVA comes before MVP
Focusing on too many features
early on can kill your
Legal Tech startup.
Design is more important
than you think.
Legal Tech Sales is more difficult
than selling a billable hour or cap.
Sales is the job of the founders
and should NEVER be fully
delegated to sales managers –
especially in the early stage.
How you pitch your startup is a
reflection of your product.
Practice the elevator pitch!
Have a clear business model.
Define and track your KPIs.
Traction is the most
important metric.
Thank you!
© Samuel Ju | samuel.ju@legalhead.de

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10 + x things you should know when you build a legal tech startup