1. SCIENCE COMMUNICATION
– FROM SOCIAL MEDIA TO
SOCIAL POLICY
S A M L A N E 0 7 . 1 1 . 1 6

2. FROM BIO3C62 TO NOW
• UEA Biological Sciences BSc student
• Traineeship at European Food Information
Resource
• Traineeship at European Parliament Information
Office
• Social Media Editor for Science|Business
• MPA Student at UCL Department for Science,
Technology, Engineering and Public Policy

3. SCIENCE AND SOCIAL MEDIA
• Twitter, Facebook, YouTube, LinkedIn,
Pinterest, Snapchat
• Hootsuite, Engagor, Canva
• Different platforms have different users
• Framing your content to your audience is
important
• Start with a conclusion

4. TASK
• New research on diet:
http://bmcmedresmethodol.biomedcentral.com/articles/10.1186/s
12874-016-0213-4
• You have the link to the paper and a press release from the
university
• Design a social media strategy for the new release
• Use any platforms you think are most appropriate for the audience
• 10 minutes

5. WHAT WE DID

6. SCIENCE POLICY
• Challenges in educating scientists and politicians about their
respective sectors
• A scientist tends to focus on depth while politician focuses on
breadth
• Most common way for science to be communicated to policy
makers is through policy briefs

7. POLICY BRIEF
• Recommendation
• Background
• Findings/Alternatives
• Justification
• Conclusion

8. TASK
• Read your assigned POST note
• Draft a policy brief for Stephen Metcalfe MP (Chair of
Commons Science and Technology Committee)
• Think about 2 policies you would recommend and then select
one
• Then justify your decision
• 25 minutes

9. THANKS!
S A M . K . L A N E @ O U T L O O K . C O M
@ P O L I G R E E N H O U S E