This document discusses AppDrive, a company that helps apps acquire users through targeted mobile advertising campaigns. It offers both mass and quality-driven campaigns to drive installs at scale. Campaigns can be incentivized, where users are paid to install apps, or non-incentivized. The document provides examples of campaign performances for various apps, showing install numbers achieved within timeframes ranging from 1 day to 1 month. It emphasizes transparency, brand safety, quality user engagement, and end-to-end campaign management.

1. WE CONNECT USERS TO YOU.

2. Mass-Acquisition Quality Acquisition
AppDrive

3. For your app to be successful, you need both Quantity & Quality Users.
There are approximately 1.6m apps in Google Play store & 1.5m in
Apple App Store.
1,500,000
Google
Play Store
1,400,000
Apple
App Store
360,000
Amazon
App Store
340,000
Windows
Phone
Store
130,000
BlackBerry
World

4. NON-INCENT
Quality-Driven
Drive up to 10k quality Installs p/day
Greater Brand Exposure
Over 500 handpicked apps
Track & Measure performance
From 0.5 USD p/install

5. Example Campaign
Budget: 5K USD
CPI: 0.5 USD
Results: 10k Quality Installs
NON-INCENT

6. Mass-Driven
Drive up to 100k Installs p/day
Top app store rankings
Reduce cost per installation
INCENT
From 0.3 USD p/install

7. Budget: 5K USD
CPI: 0.3 USD
Results: 16.6k Installations
Example Campaign
INCENT

8. KEY BENEFITS
Run targeted campaigns in a
variety of formats.
Access 100s of premium
publishers from across the
world.
Pay only on actual
installs. (CPI)
Accurate tracking with
attribution partners like
MAT, Apsalar & AppsFlyer.
See an exponential increase
in your number of installs.
Increase your customer LTV
(Lifetime Value) and
decrease your CPA (Cost
per Acquisition).

9. performance solutions
Case Studies

10. Temple
Jungle Run
 Brand: Temple Jungle Run
 Campaign Objective: 75k incent installs
 Redirection: App Store & Play Store
 Targeting: Mass
 Ad Format: Incent
 Length: 5 days
 GEO: Indonesia
Performance
Generated 75k Incent installs
In 3 days.
Retention: 12%

11. Girls Reload
 Brand: Girls Reload
 Campaign Objective: 20k non-incent & 10k incent installs
 Redirection: App Store & Play Store
 Targeting: Young teens + males (15-35)
 Ad Format: Incent & Non-incent
 Length: 7 days
 GEO: Thailand
Performance:
Generated 20k Non-Incent
installs In 5 days.
Generated 10 incent installs
in 1 day.

12. Seven
Knights
 Brand: Seven Knights
 Campaign Objective: 100k non-incent installs
 Redirection: App Store & Play Store
 Targeting: Young Males
 Ad Format: Non-Incent
 Length: 1 month
 GEO: Singapore
Performance:
Generated 100k
non-Incent installs In
11 days.
Retention: 37.4%

13. Flipkart
 Brand: Flipkart
 Campaign Objective: 200k non-incent installs
 Redirection: App Store & Play Store
 Targeting: Young adults
 Ad Format: Non-Incent
 Length: 1 month
 GEO: Indonesia
Performance:
Generated 200k
non-Incent installs In
30 days.
Retention: 32.4%

14. Myntra
 Brand: Myntra
 Campaign Objective: 10k non-incent installs
 Redirection: App Store & Play Store
 Targeting: Young females
 Ad Format: Non-Incent
 Length: 1 month
 GEO: India
Performance:
Generated 10k
non-Incent installs In
2 days.
Retention: 27.7%

15. Snapdeal
 Brand: Snapdeal
 Campaign Objective: 20k non-incent installs
 Redirection: App Store & Play Store
 Targeting: Business Executives
 Ad Format: Non-Incent
 Length: 2 Weeks
 GEO: India
Performance:
Generated 20k
non-Incent installs In
5 days.
Retention: 23.6%

16. Voonik
 Brand: Voonik
 Campaign Objective: 10k non-incent installs
 Redirection: App Store & Play Store
 Targeting: Young adults
 Ad Format: Non-Incent
 Length: 1 week
 GEO: India
Performance:
Generated 10k
non-Incent installs In
6 days.
Retention: 35.2%

17. Amazon
 Brand: Amazon
 Campaign Objective: 250k non-incent installs
 Redirection: App Store & Play Store
 Targeting: Young adults
 Ad Format: Non-Incent
 Length: 1 month
 GEO: Thailand
Performance:
Generated 250k
non-Incent installs In
25 days.
Retention: 23.6%

18. Make My Trip
 Brand: Make My Trip
 Campaign Objective: 15k non-incent installs
 Redirection: App Store & Play Store
 Targeting: Young adults
 Ad Format: Non-Incent
 Length: 1 week
 GEO: Thailand
Performance:
Generated 15k
non-Incent installs In
5 days.
Retention: 38.2%

19. THEY TRUST
US
• Transparency
• Brand Safety
• Quality
• Engagement
• Innovation
• End-to-end

20. Samuel Lim
+65 9175 4812 (Call & Whatsapp)
sam@appdrive.mobi
AppDrive Philippines
Appdrive.mobi