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EVERYDOGISA SUPERSTAR
©JenniKaurila/EläintenKoulukuvaus
THE MARKET
in just two numbers
30 MILLION
DOG VIDEOS
IN YOUTUBE
THERE ARE
CURRENTLY OVER
@CCImagecourtesyofjonssononWikimediaCommons
@thisiswooffer
www.facebook.com/thisiswooffer
THE MARKET
in just two numbers
30 MILLION
DOG VIDEOS
IN YOUTUBE
@CCImagecourtesyofjonssononWikimediaCommons
DOG MARKET US
56 BILLION USD
ANNUAL
@thisiswooffer
www.facebook.com/thisiswooffer
THE MARKET
in just two numbers
DOG MARKET US
56 BILLION USD
30 MILLION
DOG VIDEOS
IN YOUTUBE
@CCImagecourtesyofjonssononWikimediaCommons
@thisiswooffer
www.facebook.com/thisiswooffer
THE MARKET
in just two numbers
DOG MARKET US
56 BILLION USD
30 MILLION
DOG VIDEOS
IN YOUTUBE
@thisiswooffer
www.facebook.com/thisiswooffer
@CCImagecourtesyofjonssononWikimediaCommons
Where market meets
people´s enthusiasm to
sharevideosof theirdog,
that´s where Wooffer is
Ville_Labber:
Really good energy throughout all the video! Keep up the good work!
Sammarix:
LOL! That was very funny stuff. I love all your uploads.
JimmyBob:
YES! You are still funniest there is!!!!!
TAKE PART
& WIN
SHARE &
COMMENT
GET
FEEDBACK
@thisiswooffer
www.facebook.com/thisiswooffer
Ville_Labber:
Really good energy throughout all the video! Keep up the good work!
Sammarix:
LOL! That was very funny stuff. I love all your uploads.
JimmyBob:
YES! You are still funniest there is!!!!!
TAKE PART
& WIN
SHARE &
COMMENT
GET
FEEDBACK
@thisiswooffer
www.facebook.com/thisiswooffer
Ville_Labber:
Really good energy throughout all the video! Keep up the good work!
Sammarix:
LOL! That was very funny stuff. I love all your uploads.
JimmyBob:
YES! You are still funniest there is!!!!!
TAKE PART
& WIN
SHARE &
COMMENT
GET
FEEDBACK
@thisiswooffer
www.facebook.com/thisiswooffer
Ville_Labber:
Really good energy throughout all the video! Keep up the good work!
Sammarix:
LOL! That was very funny stuff. I love all your uploads.
JimmyBob:
YES! You are still funniest there is!!!!!
TAKE PART
& WIN
SHARE &
COMMENT
GET
FEEDBACK
@thisiswooffer
www.facebook.com/thisiswooffer
TARGET GROUPS
three major groups
@thisiswooffer
www.facebook.com/thisiswooffer
©Kuono.fi&authors
TARGET GROUPS
three major groups
@thisiswooffer
www.facebook.com/thisiswooffer
©Kuono.fi&authors	
• Casual dog owners who want their
	 dog to be the next Superstar.
TARGET GROUPS
three major groups
@thisiswooffer
www.facebook.com/thisiswooffer
©Kuono.fi&authors	
• Casual dog owners who want their
	 dog to be the next Superstar.
• But also doglovers,who want to
	 watch the videos and vote.
TARGET GROUPS
three major groups
@thisiswooffer
www.facebook.com/thisiswooffer
©Kuono.fi&authors	
• Casual dog owners who want their
	 dog to be the next Superstar.
• But also doglovers,who want to
	 watch the videos and vote.
• Hobbyists,who wish to improve their skills
	 by getting feedback from our experts.
GO TO MARKET
@thisiswooffer
www.facebook.com/thisiswooffer
2014 2015
May	 June	 July	 August	 September	 October	 November	 December	 Q1	 Q2
STARTUP
SAUNA
PRIVATE BETA AND PRE-SALE
©AngMoKio/CC-BY-SA3.0
GO TO MARKET
@thisiswooffer
www.facebook.com/thisiswooffer
2014 2015
May	 June	 July	 August	 September	 October	 November	 December	 Q1	 Q2
STARTUP
SAUNA
LAUNCH
WORLD
WINNER 2014
PRIVATE BETA AND PRE-SALE
©AngMoKio/CC-BY-SA3.0
GO TO MARKET
@thisiswooffer
www.facebook.com/thisiswooffer
2014 2015
May	 June	 July	 August	 September	 October	 November	 December	 Q1	 Q2
STARTUP
SAUNA
LAUNCH
WORLD
WINNER 2014
PRIVATE BETA AND PRE-SALE
GROWING COMMUNITY
©AngMoKio/CC-BY-SA3.0
GO TO MARKET
@thisiswooffer
www.facebook.com/thisiswooffer
2014 2015
May	 June	 July	 August	 September	 October	 November	 December	 Q1	 Q2
STARTUP
SAUNA
LAUNCH
WORLD
WINNER 2014
PRIVATE BETA AND PRE-SALE
EVENTS IN SCANDINAVIA AND BALTICS
GROWING COMMUNITY
SOCIAL MEDIA
BLOGS
©AngMoKio/CC-BY-SA3.0
GO TO MARKET
@thisiswooffer
www.facebook.com/thisiswooffer
2014 2015
May	 June	 July	 August	 September	 October	 November	 December	 Q1	 Q2
STARTUP
SAUNA
FOCUS ON GLOBAL MARKETS
LAUNCH
WORLD
WINNER 2014
PRIVATE BETA AND PRE-SALE
EVENTS IN SCANDINAVIA AND BALTICS
GROWING COMMUNITY
SOCIAL MEDIA
BLOGS
©AngMoKio/CC-BY-SA3.0
5M+USERSBYQ32015
400000USERSBY2015
THE VISION
@thisiswooffer
www.facebook.com/thisiswooffer
©SamMugraby,Photos8.com/WikimediaCommons/CC
THE VISION We aim to become world’s
best pet video competition
service and community.
@thisiswooffer
www.facebook.com/thisiswooffer
©SamMugraby,Photos8.com/WikimediaCommons/CC
THE TEAM
@thisiswooffer
www.facebook.com/thisiswooffer
©JenniKaurila/EläintenKoulukuvaus
THE TEAM In the core team we have shared experience
of over 30 years in media and marketing.
And 40 years of living with dogs.
@thisiswooffer
www.facebook.com/thisiswooffer
©JenniKaurila/EläintenKoulukuvaus
THE TEAM In the core team we have shared experience
of over 30 years in media and marketing.
And 40 years of living with dogs.
But more important: team has done something similar before.
@thisiswooffer
www.facebook.com/thisiswooffer
©JenniKaurila/EläintenKoulukuvaus
THE TEAM In the core team we have shared experience
of over 30 years in media and marketing.
And 40 years of living with dogs.
But more important: team has done something similar before.
Less than a year ago, team launched kuono.fi, a portal for dog lovers
in Finland. Kuono.fi became instant success, with over 450 000 unique
visitors to date.
@thisiswooffer
www.facebook.com/thisiswooffer
©JenniKaurila/EläintenKoulukuvaus
THE TEAM
But more important: team has done something similar before.
Less than a year ago, team launched kuono.fi, a portal for dog lovers
in Finland. Kuono.fi became instant success, with over 450 000 unique
visitors to date.
@thisiswooffer
www.facebook.com/thisiswooffer
10000
20000
30000
40000
50000
Unique viewers per week
©JenniKaurila/EläintenKoulukuvaus
EVERYDOGIS
A SUPERSTARville.kormilainen@gmail.com
samulilahtinen@gmail.com
@thisiswooffer
www.facebook.com/thisiswooffer
PhotobyUnitedStatesMarineCorps

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Wooffer - where every dog is a superstar

  • 2. THE MARKET in just two numbers 30 MILLION DOG VIDEOS IN YOUTUBE THERE ARE CURRENTLY OVER @CCImagecourtesyofjonssononWikimediaCommons @thisiswooffer www.facebook.com/thisiswooffer
  • 3. THE MARKET in just two numbers 30 MILLION DOG VIDEOS IN YOUTUBE @CCImagecourtesyofjonssononWikimediaCommons DOG MARKET US 56 BILLION USD ANNUAL @thisiswooffer www.facebook.com/thisiswooffer
  • 4. THE MARKET in just two numbers DOG MARKET US 56 BILLION USD 30 MILLION DOG VIDEOS IN YOUTUBE @CCImagecourtesyofjonssononWikimediaCommons @thisiswooffer www.facebook.com/thisiswooffer
  • 5. THE MARKET in just two numbers DOG MARKET US 56 BILLION USD 30 MILLION DOG VIDEOS IN YOUTUBE @thisiswooffer www.facebook.com/thisiswooffer @CCImagecourtesyofjonssononWikimediaCommons Where market meets people´s enthusiasm to sharevideosof theirdog, that´s where Wooffer is
  • 6. Ville_Labber: Really good energy throughout all the video! Keep up the good work! Sammarix: LOL! That was very funny stuff. I love all your uploads. JimmyBob: YES! You are still funniest there is!!!!! TAKE PART & WIN SHARE & COMMENT GET FEEDBACK @thisiswooffer www.facebook.com/thisiswooffer
  • 7. Ville_Labber: Really good energy throughout all the video! Keep up the good work! Sammarix: LOL! That was very funny stuff. I love all your uploads. JimmyBob: YES! You are still funniest there is!!!!! TAKE PART & WIN SHARE & COMMENT GET FEEDBACK @thisiswooffer www.facebook.com/thisiswooffer
  • 8. Ville_Labber: Really good energy throughout all the video! Keep up the good work! Sammarix: LOL! That was very funny stuff. I love all your uploads. JimmyBob: YES! You are still funniest there is!!!!! TAKE PART & WIN SHARE & COMMENT GET FEEDBACK @thisiswooffer www.facebook.com/thisiswooffer
  • 9. Ville_Labber: Really good energy throughout all the video! Keep up the good work! Sammarix: LOL! That was very funny stuff. I love all your uploads. JimmyBob: YES! You are still funniest there is!!!!! TAKE PART & WIN SHARE & COMMENT GET FEEDBACK @thisiswooffer www.facebook.com/thisiswooffer
  • 10. TARGET GROUPS three major groups @thisiswooffer www.facebook.com/thisiswooffer ©Kuono.fi&authors
  • 11. TARGET GROUPS three major groups @thisiswooffer www.facebook.com/thisiswooffer ©Kuono.fi&authors • Casual dog owners who want their dog to be the next Superstar.
  • 12. TARGET GROUPS three major groups @thisiswooffer www.facebook.com/thisiswooffer ©Kuono.fi&authors • Casual dog owners who want their dog to be the next Superstar. • But also doglovers,who want to watch the videos and vote.
  • 13. TARGET GROUPS three major groups @thisiswooffer www.facebook.com/thisiswooffer ©Kuono.fi&authors • Casual dog owners who want their dog to be the next Superstar. • But also doglovers,who want to watch the videos and vote. • Hobbyists,who wish to improve their skills by getting feedback from our experts.
  • 14. GO TO MARKET @thisiswooffer www.facebook.com/thisiswooffer 2014 2015 May June July August September October November December Q1 Q2 STARTUP SAUNA PRIVATE BETA AND PRE-SALE ©AngMoKio/CC-BY-SA3.0
  • 15. GO TO MARKET @thisiswooffer www.facebook.com/thisiswooffer 2014 2015 May June July August September October November December Q1 Q2 STARTUP SAUNA LAUNCH WORLD WINNER 2014 PRIVATE BETA AND PRE-SALE ©AngMoKio/CC-BY-SA3.0
  • 16. GO TO MARKET @thisiswooffer www.facebook.com/thisiswooffer 2014 2015 May June July August September October November December Q1 Q2 STARTUP SAUNA LAUNCH WORLD WINNER 2014 PRIVATE BETA AND PRE-SALE GROWING COMMUNITY ©AngMoKio/CC-BY-SA3.0
  • 17. GO TO MARKET @thisiswooffer www.facebook.com/thisiswooffer 2014 2015 May June July August September October November December Q1 Q2 STARTUP SAUNA LAUNCH WORLD WINNER 2014 PRIVATE BETA AND PRE-SALE EVENTS IN SCANDINAVIA AND BALTICS GROWING COMMUNITY SOCIAL MEDIA BLOGS ©AngMoKio/CC-BY-SA3.0
  • 18. GO TO MARKET @thisiswooffer www.facebook.com/thisiswooffer 2014 2015 May June July August September October November December Q1 Q2 STARTUP SAUNA FOCUS ON GLOBAL MARKETS LAUNCH WORLD WINNER 2014 PRIVATE BETA AND PRE-SALE EVENTS IN SCANDINAVIA AND BALTICS GROWING COMMUNITY SOCIAL MEDIA BLOGS ©AngMoKio/CC-BY-SA3.0 5M+USERSBYQ32015 400000USERSBY2015
  • 20. THE VISION We aim to become world’s best pet video competition service and community. @thisiswooffer www.facebook.com/thisiswooffer ©SamMugraby,Photos8.com/WikimediaCommons/CC
  • 22. THE TEAM In the core team we have shared experience of over 30 years in media and marketing. And 40 years of living with dogs. @thisiswooffer www.facebook.com/thisiswooffer ©JenniKaurila/EläintenKoulukuvaus
  • 23. THE TEAM In the core team we have shared experience of over 30 years in media and marketing. And 40 years of living with dogs. But more important: team has done something similar before. @thisiswooffer www.facebook.com/thisiswooffer ©JenniKaurila/EläintenKoulukuvaus
  • 24. THE TEAM In the core team we have shared experience of over 30 years in media and marketing. And 40 years of living with dogs. But more important: team has done something similar before. Less than a year ago, team launched kuono.fi, a portal for dog lovers in Finland. Kuono.fi became instant success, with over 450 000 unique visitors to date. @thisiswooffer www.facebook.com/thisiswooffer ©JenniKaurila/EläintenKoulukuvaus
  • 25. THE TEAM But more important: team has done something similar before. Less than a year ago, team launched kuono.fi, a portal for dog lovers in Finland. Kuono.fi became instant success, with over 450 000 unique visitors to date. @thisiswooffer www.facebook.com/thisiswooffer 10000 20000 30000 40000 50000 Unique viewers per week ©JenniKaurila/EläintenKoulukuvaus