2. Passionate for farming, however not sure where to start ?

3. Your passion is one among the
best as the land availability in
India is Shrinking….
Total land availability in India is
0, 81,23,81,200 Acers and this will
Never change.
Total population of India as in
2011 is 1,22,02,00,000 + add 51
every minute….
Still most of us do not even have
an acre of land.

5. c a n n
o t
Lets first understand as to why people do not get into farming.

6. Its Clarity…
Fulfilling your passion is not that easy, as
agriculture and real-estate in India is still an
unorganized segment and is managed mostly by
not so professional people.
There is no end-to-end service providers and
there is no fixed MRP for this industry.
Adding to this, the missing clarity and
uncertainties create a road block
Lets take a look at the common concerns :

7. • Legal • What to grow
• Cost/commission • When to grow
• Documentation • Knowledge of seeds,
• Approach road fertilizers, pesticides etc
• Soil fertility/water availability
Land INPUTS
• Cannot afford specialist Cannot afford technology and
consultation for small holdings machinery
TECHNOLOGY
EXPERTISE

8. Manpower issues like
availability, skill, cost and
consistency, knowledge
upgrades and optimum
utilization
MANPOWER
Time and
availability
constrains
TIME LIMITS
Cannot process, store
or market it directly
causing middleman
issues
PROCESSING AND MARKETING

9. Lets see why farmers are quitting….

10. Past Present
Large land holdings Small land holdings
Huge manpower Availability Manpower Scarcity
Sustainable farming : inputs like seeds Inputs like Pesticides , seeds and fertilizers
fertilizers where available in house from the very expensive
life stock costing zero percent
Supporting systems like dairy and poultry Supporting system collapsed Converting
the producer into a consumer
Multicorp module Monocrop module
Customer sentiment: Consumers Customer sentiment : Consumers
demanded on basis of quality making the demanded on basis of cost and quantity
produce safe and healthier making produce toxic and malnutrient
Community living gave access to Independent farming and small land
knowledge transfer without any cost holdings restricted the farmer from
expertise and technology
Farming was the main source of income Globalization has brought-in multiple
options

11. Who we are ?

12. We are a Team of
Traditional Senior farmers
Wood Scientists
Soil Scientists
Environmental Scientists
Horticulturalists
Agriculturalists
Certified Crop advisors(CCA)
Agronomists
Entomologists
Dairy Technologists

13. Board of Directors
• V Asha Kiran Founder & Managing Director – Village Organics Pvt Ltd
• Managing Director for Air aroma India Pvt Ltd
• Managing Director for Microline computers Pvt Ltd
• Direct exporter of Organic Mangoes to Australia, Singapore, Malaysia and USA
• Indian distributor for Natural fragmented oil to Major star hotels in India
• P Gopi Krishna Director – Village Organics Pvt Ltd
• Managed his family business “ Vinu Agritec Pvt Ltd”
• Has immense knowledge & experience in agro executions and management of
farms ranging between 100 acres to 3000 Acers.
• Completed successful farming on 2500 acres at Vinukonda, Guntur dist, Andhra
Pradesh under waste land development scheme of Govt of India.
• K . Srinivasa Rao Director – Village Organics Pvt Ltd
• President - Sandalwood growers association
• Managing Partner – Herbal India Enterprises
• Partner – Siri Agri Group
• Has been larning the complete cell biology of Sandalwood from Dr H S Anantha
Padmanabha for the past 8 years.
• Has been practicing sandalwood cultivation on his own land for the past 8 years

14. Dr. H S Anantha Padmanabha
Association with Village Organics:
Chief wood Scientist
Dr. H S Anantha Padmanabha, the forestry consultant, is an expert on sandalwood cell biology, who mastered the
technology of artificial raising of sandalwood. A scientist of 40 years experience in forestry in India, he had worked as a
senior scientist at the Institute of Wood Science and Technology in Bangalore (India) from 1964 to 1998 and was
responsible for guiding research projects on sandalwood and other forestry species including but not limited to techniques
of growing sandalwood and decease and pests affecting forestry tree species.
Currently he is a Director of Karnataka Research Foundation and Advance Technology Transfer, Bangalore, Consultant to
Tropical Forestry Services Western Australia, consultant to Forest Rewards, Western Australia, and had served as consultant
to Department of Conservation and Land Development (CALM) and Forest Product Commission (FPC) Government of
Western Australia from 1998 to 2002. He is honorary consultant to Karnataka Soaps and Detergents Ltd, Bangalore,
assisting and providing guidance to farmers, corporate bodies and NGO‟s in growing sandalwood in India.
He has co-authored books on sandalwood and have published over 150 publications in both Indian and International
journals. He was designated as chief Technical Advisor for sandalwood projects with the World Bank FREE project (ICFRE)
Government of India. Click here for a news article on Dr. H S Anantha Padmanabha

15. K Muralidhar Reddy (Acharya)
Association with Village Organics:
Chief Environmental Scientist
Master of Science (environmental science & engineering) University of Maryland College Park, MD,USA
Worked as consulting engineer for over 10 years in USA. He has developed an innovative low cost water disinfection
technology, which is in the final stage of product development (Patent Pending, US Patent Office, Washington,DC)
Developed a simple & effective three step cow-based sustainable farming technique. Currently working in over four
districts of Andhra Pradesh conduction training for farmers on cow-based sustainable farming.
Developed a rice cooking (traditional) process to enhance and promote health, especially for diabetes and musculo
skeletal problems.
Participated in core organizing team for several antipollution movements including a major Uranium mining project
Nagarjuna Sager area.
Varied interest in Vedic sciences including Ayurvedha, Holistic Healing, Astrology, Yoga, Meditation, Agni Hothra,
Traditional Knowledge Systems

16. S V L Prasad
Association with Village Organics:
Chief Horticulture Scientist
Currently working as Manager Horticulture of the Taj West End (Taj Group Hotels) Bangalore.
Post Graduate in Botany & Researcher in the field of Cytogenetic & Plant Physiology.
Expert in Tissue Culture, Breeding Resistant Mutants for Gama radiation & Environmental Pollutants, especially industrial
effluents.
Had Exposure since child hood in the field of Landscaping from Father Mr. S. Rama Rao,The Corporate Director of Landscaping
& Horticulture, of IHCL (Taj Group of Hotels) globally.Taken up Landscaping as profession since it is one of the prime hobbies.
Officially Having 23 years of Experience in the Landscaping & Horticulture field,Initial 14 months focused in Landscaping of Goa
University premises, which is of Lateritic Rocky Strata.Then Joined Leela Venture ltd, taken up the role of Project in charge and
instrumental in building up The Leela Goa & Landscaping @ Mobar Cavelosim, Goa, which became part of the leading hotels
of the world within 1 year.Rest of the 21 years within Taj Group of Hotels developing landscape of prime properties country
wide.
Have been instrumental for winning the award for The Taj West End as „Best Environmental Hotel of the year‟ 08‟.
Honorary Consultant for Urban Landscaping of Bangalore for BBMP & BET.
Specialized in transplantation of 100 years old Trees.
Takes part in assisting the government in transplanting Heritage trees instead of cutting them during road widening program.

17. Journey, So far…
1997
2000
• Started farming on 2500 acres at Vinukonda, Guntur
dist, Andhra Pradesh under waste land development
scheme of Govt of India. • Started Organic Farming of vegetables.
• Started high quality grafted Mango saplings nursery at • Did direct sales of produce in Vijayawada.
Krishna Dist, Andhra Pradesh.
• Exported Organic Mangoes to Singapore.
2004 2011 2012
• Incorporated as Village • Started worlds first • Started one of the most Sustainable
Organics Pvt Ltd commercial sandalwood & Integrated farming module at
project at Aleru, Vikarabad. RR Dist Andhra Pradesh.
• Started self plantation of Warangal Dist in a This project is designed in a way that
Sandalwood in 30 acres. community farming farming becomes safe, secure,
module . assured, insured and enjoyable.
• Started own nursery for
quality sandalwood • Accruing 180 acres of land at
saplings. Madanapally near Rishi Vally, Chittor
Dist.
• Aquaring 280 acres of land at
Vinukonda, Guntur Dist

18. Team
A team of highly qualified individuals
with years of experience in their field
have contributed to one of the best and
unique crop module Management
End To End service Visionary and experience leadership
that developed a highly profitable
module farming module
Our End-to-End farming module has helped
us make the most out of farming.
STRENGTHS Innovative thinking
A thought process that has balanced the
Green Investors usage of traditional farming modules and
adopted technology only where applicable
Many passionate individuals from various
sectors of life who wanted to get into farming
however avoided the same due to lack of
clarity are today investors with us and are our
strength Unique farming module
An unique eco-friendly community farming
module, for optimum utilization of available
resources

19. What do we do?

20. We cultivate in an integrated and sustainable manner
Live stock Vegetables Mango Sandalwood Carbon Credits

21. Making profits more profitable…

22. Company Self owned
From sowing,
owned Trained farm
growing to
nursery Manpower equipment
harvesting
Value addition
Cold storage
by food Exporting
and Self
processing
warehousing marketing

23. Profit sources
Vegetables Mango
Sandalwood

24. Making profits more profitable…
Crop Yield per acre Expected price Gross Income
Vegetables 10 Mt Rs 15 1,50,000
The above profit figures look amazing, however is it really possible?
There are two factors which effects the annual income projected. Can we achieve 12 Mt per year and will the cost
projected remain the same for the entire year.
Yield: Achieving 12 – 15 Mts per year is an common accomplishment however there are lots of factors which may
effect the same.
At Village Organics this factors are clearly understood and properly taken care of.
• Proper selection of seeds and saplings to ensure mortality issues.
• In-depth knowledge of the soil conditions with soil test reports which helps to determine the verity and quantity of
bio inputs to be used.
• Crop rotation to enhance the naturally available minerals thus decreasing the input cost and increasing the
output.
• Use of organic compost made in-house, thus reducing the cost of pesticides and manure.
• Day to day monitoring by qualified and experience agronomists.
• Enhanced harvesting modules to ensure reduction in wastage
Price: This never remains the same and is the most effecting factor for the annual profits. Market fluctuations are very
common and cannot be controlled.

25. Lets take the example of Tomatoes. They grow round the year however the farmer
price differs from Rs 20 -40 per Kg to sometimes as less as Rs 1 or even less. The
highest price remains only for few days and the farmers have to face the grudge of
fluctuations.
Being perishable the farmers have to sell as and when harvested, immaterial of the
marker price. This fluctuations reduce the annual profits.
This reduces the average annual price of tomatoes to Rs 5 making the annual profits
to around Rs 70,000 per acre
At Village Organics if cultivation is an process, getting the maximum out of the
produce is another major segment in itself and is handled well.
• The raw produce is not directly sold in the wholesale market.
• The produce is processed and packed to increase the shell life and thus becomes
an value addition. This process helps Village organics tackle the market
fluctuations.
• Village Organics has in-house marketing system which directly reaches the end
users. This reduces middleman commissions.
• Being an organic produce it is widely accepted and paid more for.
• Village Organics has vast experience in exports of such produce. This helps us,
making profits more profitable

26. Dairy uses at Village Organics
Value Addition by Exports | Direct marketing
Organic Milk Processing and
making by products
Cow dung Gobar Gas Organic
Manure
Kitchen Generator Pumps Lighting
Cow urine Fertilizer as urine pest
management as
Foly spray

27. Live stock – Country Poultry
Organic live Stock
Organic Eggs
Hen feces Organic manure as
phosphorus

28. Bee Farming
• Natural honey
• Helps in pollination
• Reduces the cost of manual security
• Does not conflict with regular farming

29. Trained dogs squad
• Trained dogs help control the cow cattle and other live stock
• Reduces the manpower costing
• Reduces the cost of security for Sandalwood farming
• Does not conflict with regular farming

30. Mango Farming
Trees per Acre = 100
Yield per Acre Current price
5 Mts Rs 30

31. Sandalwood Farming
Trees per acre = 300
Yield Quantity per tree Current price per Kg
Heartwood 30 Kgs 5,000
Roots 5 Kgs 5,000
Mixed wood 5 Kgs 1,000
Sapwood 50 Kgs 500

32. Farm security measures
Patented security system
The idea behind this is very simple. To let
the tree speak for itself. When a tree is
cut down an alarm is triggered and
communicated to the security personals
through :
1) Hooter
2) SMS
3) E-mail

33. Lifestyle
• Solar water heating system
• Mineral water plant
• Waste water treatment
• Organic food court
• Natural ventilation
• Renewable energy
• Traditional architecture designs by –
Rich earth architectures (Mumbai) Graha Vanam Nakshatra Vanam
Eco friendly guest house
• Floral garden
• Medicinal plant garden Swimming pool
• Fruit garden

34. Month Activity Funding %
March - 2012 Land ploughing for sunlight exposure to kill termites
15%
May - 2012 a) Bore wells digging as peek summer gives the accuracy for ground water
table. 10%
b) Rainwater harvesting mechanism.
c) Ground water recharging mechanism.
June – 2012 a)
b)
Nursery plantation of sandalwood and mango saplings.
Legumes is planted for nitrogen enhancement. 10%
August – 2012 Land fencing
15%
September – 2012 Individual land identification and making
0%
October – 2012 Infrastructure :
a) Cow cattle sheds. 10%
b) Employee Quarters
c) Guest house
d) Food processing unit
e) Gobar gas unit
February – 2013 Drip irrigation and trenches
10%
April – 2013 Pit formation with organic manure mixing
10%
June -2013 Ground plantation
20%