How iConsumer is changing the game for cash back rebates, coupons, and savings via crowdfunded ownership with every online purchase.
Shop at over 1,700 stores and get cash back rebates. Use coupons from over 1,700 stores to save money. Earn shares in iConsumer when you get cash back. Earn more shares when the friends you refer earn cash back. And if iConsumer becomes big and valuable, you may sell those shares. Use our site, Android and Apple apps and browser add-ons to make it easy.
2. The Opportunity
Help change the faces of
Wall Street by
democratizing the
ownership of a startup.
2
To build a company in a completely different way where our
shopper/shareholders own and share in the success
of the company together.
Make it possible for
shopper/shareholders to “do
good” for themselves and society
with every purchase.
MISSION
3. Ownership earned simply
by being customers.
3
Take share from incumbents
in proven large market by
making customers owners
of a public company.
Expand the market by
attracting millennials and
others who find playing the
Wall Street game for no cash
“cool”.
HOW
4. In Billions
$140 $2 $4 $6
PROVEN OPPORTUNITY
$8 $10 $12
In Millions of Members at Event
900 10 20 30 40 50 60
• Digital coupon/cash back industry is a proven, large market.
• Multiple billion dollar liquidity events in last five years.
70 80
5. 2008 recession impact. Scared
to invest, dislike Wall Street.
Millennials feel disenfranchised;
burdened by debt.
GROWTH OPPORTUNITY
Raising the tide for a generation expands the market and lowers our
costs. People who never considered investing in stocks or in a startup.
Digital natives. “Pinched for money.”
Fundamentally different –
seeking both personal gain &
“social benefit.”
6. 6
STRUCTURAL OPPORTUNITY
Every shopper becomes an owner.
Regulations have changed, “being
public” less costly under Reg. A+.
Giving shares away creates a unique,
non-cash currency to acquire members.
Leverages iGive infrastructure, staff, &
1,700+ retailers.
Leverage members to recruit additional
members with equity rewards.
Jet.com example.
iConsumer public as of 9/29/16.
7. 7
BUSINESS MODEL
1iConsumer members have
access to shop at 1,700+
retailers
Retailer handles all aspects of
transaction (billing, shipping)
Retailers pay iConsumer
a commission (~1-20% of
transaction)
Additional revenues from
advertising & data mining
As consumers spend
more on iConsumer, they
earn more stock
Consumers also earn shares for
referring other customers
iConsumer shares
commission with member
~ 80/20 split
(i.e. 20% gross margin)
2
3 4
8. OPERATING ASSUMPTIONS
~ $ 384
eBates sold for ~$384
per member, other
liquidity events valued
members ~$200
~ $ 50-100
annual revenue
per member
~ 80%
avg. cash
back rebate
~ $ 10-15
per annum cost to
support early
members
~ $ 5-20
operating profit per
member per year
< $ 50
cash to acquire
member
currently $24
9. PHASED GROWTH
Phase I
Create successful operating company
Phase II
Test by switching customers
from incumbent competitors
JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY
• Beta Began – Jan. 2016
• Added Gatekeepers
• Tested Viral
• Promotional – increased cash back
• Alpha Began 6/15
• Message Testing – 2nd half, 2015
• Launch apps / site / browser add
ons
2015 2016
10. PHASED GROWTH / USE OF FUNDS
JUN JUL AUG SEP OCT NOV DEC JANFEB MAR APR MAY
Phase IIIa
Go Public - Launch
Launch $500,000 Raise to:
• Rebrand for #GetYourShare
• Get Listed OTC QB
• Provide shopper / shareholders with publicly
visible value for their equity
• Prep & start campaign for $1,500,000 raise
Beta Phase Milestones Achieved
• Public - SEC Qualified – 9/29/16
• 11,500 Customers
• Revenue
• Member Acquisition Metrics confirmed -
$24 per shopper
2016 2017
11. PHASED GROWTH
JUN JUL AUG SEP OCT NOV DEC JANFEB MAR APR MAY
Phase IIIb
$1,500,000 Raise
Phase IV
Continue focus on public market
• Qualify for OTC QX (2 market makers, other
requirements)
• CrowdfundX campaign
• Investors & Customers
• Min. $100 / investor
• $.09 / share, preferred (Goal: double prior
round valuation)
2016 2017
17. Robert Grosshandler
CEO & Co-founder
Founder, iGive.com – 1997
350,000 Members currently
Founder, eComXpo
sold – 2008
Co-founder, The SOFTA Group
founded 1981, 160 employees, sold 1993
EXECUTIVE TEAM
Sanford Schleicher
CTO & Co-founder
CTO – iGive.com - 2008
j2 Global Communications
Director
Co-founder and Chief Architect,
Onebox
sold – 2000
BS, Computer Sciences
University of Illinois
Melinda Moore
CMO
CMO, Crowdfunder – 2015
Co-founder, LovingEco
sold – 2012
Co-founder, Tuesdaynights
2012 – 2016
BA
University of Los Angeles
18. ADVISORY BOARD
David Carlick
Venture / Co-founder DoubleClick,
Former CEO Public Company
Michael Brennan
Real Estate / Private Equity,
Former CEO Fortune 500 REIT
19. Robert Grosshandler
847.477.6968
rob@iconsumer.com
AN OFFERING STATEMENT REGARDING THIS OFFERING HAS BEEN FILED WITH THE SEC. THE SEC HAS QUALIFIED THAT OFFERING STATEMENT, WHICH ONLY MEANS THAT THE COMPANY MAY MAKE SALES
OF THE SECURITIES DESCRIBED BY THE OFFERING STATEMENT. IT DOES NOT MEAN THAT THE SEC HAS APPROVED, PASSED UPON THE MERITS OR PASSED UPON THE ACCURACY OR COMPLETENESS OF
THE INFORMATION IN THE OFFERING STATEMENT. YOU MAY OBTAIN A COPY OF THE OFFERING CIRCULAR THAT IS PART OF THAT OFFERING STATEMENT AT
https://www.sec.gov/Archives/edgar/data/1652350/000164460016000189/offeringcircular-8.htm.
YOU SHOULD READ THE OFFERING CIRCULAR BEFORE MAKING ANY INVESTMENT.
CONTACT
“We have a chance to make a dent in the
Universe.”
- paraphrasing Steve Jobs