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Ownership Is The Ultimate
Loyalty Program
The Opportunity
Help change the faces of
Wall Street by
democratizing the
ownership of a startup.
2
To build a company in a completely different way where our
shopper/shareholders own and share in the success
of the company together.
Make it possible for
shopper/shareholders to “do
good” for themselves and society
with every purchase.
MISSION
Ownership earned simply
by being customers.
3
Take share from incumbents
in proven large market by
making customers owners
of a public company.
Expand the market by
attracting millennials and
others who find playing the
Wall Street game for no cash
“cool”.
HOW
In Billions
$140 $2 $4 $6
PROVEN OPPORTUNITY
$8 $10 $12
In Millions of Members at Event
900 10 20 30 40 50 60
• Digital coupon/cash back industry is a proven, large market.
• Multiple billion dollar liquidity events in last five years.
70 80
2008 recession impact. Scared
to invest, dislike Wall Street.
Millennials feel disenfranchised;
burdened by debt.
GROWTH OPPORTUNITY
Raising the tide for a generation expands the market and lowers our
costs. People who never considered investing in stocks or in a startup.
Digital natives. “Pinched for money.”
Fundamentally different –
seeking both personal gain &
“social benefit.”
6
STRUCTURAL OPPORTUNITY
Every shopper becomes an owner.
Regulations have changed, “being
public” less costly under Reg. A+.
Giving shares away creates a unique,
non-cash currency to acquire members.
Leverages iGive infrastructure, staff, &
1,700+ retailers.
Leverage members to recruit additional
members with equity rewards.
Jet.com example.
iConsumer public as of 9/29/16.
7
BUSINESS MODEL
1iConsumer members have
access to shop at 1,700+
retailers
Retailer handles all aspects of
transaction (billing, shipping)
Retailers pay iConsumer
a commission (~1-20% of
transaction)
Additional revenues from
advertising & data mining
As consumers spend
more on iConsumer, they
earn more stock
Consumers also earn shares for
referring other customers
iConsumer shares
commission with member
~ 80/20 split
(i.e. 20% gross margin)
2
3 4
OPERATING ASSUMPTIONS
~ $ 384
eBates sold for ~$384
per member, other
liquidity events valued
members ~$200
~ $ 50-100
annual revenue
per member
~ 80%
avg. cash
back rebate
~ $ 10-15
per annum cost to
support early
members
~ $ 5-20
operating profit per
member per year
< $ 50
cash to acquire
member
currently $24
PHASED GROWTH
Phase I
Create successful operating company
Phase II
Test by switching customers
from incumbent competitors
JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY
• Beta Began – Jan. 2016
• Added Gatekeepers
• Tested Viral
• Promotional – increased cash back
• Alpha Began 6/15
• Message Testing – 2nd half, 2015
• Launch apps / site / browser add
ons
2015 2016
PHASED GROWTH / USE OF FUNDS
JUN JUL AUG SEP OCT NOV DEC JANFEB MAR APR MAY
Phase IIIa
Go Public - Launch
Launch $500,000 Raise to:
• Rebrand for #GetYourShare
• Get Listed OTC QB
• Provide shopper / shareholders with publicly
visible value for their equity
• Prep & start campaign for $1,500,000 raise
Beta Phase Milestones Achieved
• Public - SEC Qualified – 9/29/16
• 11,500 Customers
• Revenue
• Member Acquisition Metrics confirmed -
$24 per shopper
2016 2017
PHASED GROWTH
JUN JUL AUG SEP OCT NOV DEC JANFEB MAR APR MAY
Phase IIIb
$1,500,000 Raise
Phase IV
Continue focus on public market
• Qualify for OTC QX (2 market makers, other
requirements)
• CrowdfundX campaign
• Investors & Customers
• Min. $100 / investor
• $.09 / share, preferred (Goal: double prior
round valuation)
2016 2017
TRACTION
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
MEMBER GROWTH
January 1 - September 30, 2016
0
50000
100000
150000
200000
250000
300000
350000
400000
450000
REVENUE
January 1 - September 30, 2016
Users/Members 12,000 50,000 250,000 1,000,000
Est. Date Achieved NOV 2016 APR 2017 JAN 2018 DEC 2019
Annualized Rev.
Gross Margin
Fixed Operating Costs
Annualized Net Profit
Variable Op. Cost
$2,000,000
0
$ 400,000
(260,000)
$ 25,000
(125,000)
$ 75,000
$ 500,000
$ 600,000
$3,500,000 $12,500,000
$ 2,500,000
$ 750,000
$ 950,000
$ 500,000 $ 2,000,000
$ 5,500,000
$ 1,500,000
$ 10,000,000
$50,000,000
PRO FORMA OPERATING FORECAST
By Membership Level
Marketing – Non. Acq. 0 $ 150,000 $ 300,000 $ 1,000,000
Tot. User Acq. - Cash $ 250,000 $ 1,000,000 $ 12,500,000 $ 50,000,000
Variable Head Count
Support 0.1 1 5 20
Retailer Relations 0 0 1 4
Company Ownership Cash Back Savings Exit
$960M Sale
to Rakuten
$1.7 Billion IPO
$1.5 Billion IPO
$13 Billion IPO
COMPETITION
Going Public – Reg.
A+: SEC QUALIFICATION
INVESTORS HAVE
FREELY
TRADEABLE STOCK
~ 3rd Qtr 2016
OTCQB
listing expected
~ 1st Qtr 2017 Create robust market
EXIT STRATEGY
Your stock is registered, and freely tradeable.
AS SEEN IN
Robert Grosshandler
CEO & Co-founder
Founder, iGive.com – 1997
350,000 Members currently
Founder, eComXpo
sold – 2008
Co-founder, The SOFTA Group
founded 1981, 160 employees, sold 1993
EXECUTIVE TEAM
Sanford Schleicher
CTO & Co-founder
CTO – iGive.com - 2008
j2 Global Communications
Director
Co-founder and Chief Architect,
Onebox
sold – 2000
BS, Computer Sciences
University of Illinois
Melinda Moore
CMO
CMO, Crowdfunder – 2015
Co-founder, LovingEco
sold – 2012
Co-founder, Tuesdaynights
2012 – 2016
BA
University of Los Angeles
ADVISORY BOARD
David Carlick
Venture / Co-founder DoubleClick,
Former CEO Public Company
Michael Brennan
Real Estate / Private Equity,
Former CEO Fortune 500 REIT
Robert Grosshandler
847.477.6968
rob@iconsumer.com
AN OFFERING STATEMENT REGARDING THIS OFFERING HAS BEEN FILED WITH THE SEC. THE SEC HAS QUALIFIED THAT OFFERING STATEMENT, WHICH ONLY MEANS THAT THE COMPANY MAY MAKE SALES
OF THE SECURITIES DESCRIBED BY THE OFFERING STATEMENT. IT DOES NOT MEAN THAT THE SEC HAS APPROVED, PASSED UPON THE MERITS OR PASSED UPON THE ACCURACY OR COMPLETENESS OF
THE INFORMATION IN THE OFFERING STATEMENT. YOU MAY OBTAIN A COPY OF THE OFFERING CIRCULAR THAT IS PART OF THAT OFFERING STATEMENT AT
https://www.sec.gov/Archives/edgar/data/1652350/000164460016000189/offeringcircular-8.htm.
YOU SHOULD READ THE OFFERING CIRCULAR BEFORE MAKING ANY INVESTMENT.
CONTACT
“We have a chance to make a dent in the
Universe.”
- paraphrasing Steve Jobs

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Ownership Is The Ultimate Loyalty Program

  • 1. Ownership Is The Ultimate Loyalty Program
  • 2. The Opportunity Help change the faces of Wall Street by democratizing the ownership of a startup. 2 To build a company in a completely different way where our shopper/shareholders own and share in the success of the company together. Make it possible for shopper/shareholders to “do good” for themselves and society with every purchase. MISSION
  • 3. Ownership earned simply by being customers. 3 Take share from incumbents in proven large market by making customers owners of a public company. Expand the market by attracting millennials and others who find playing the Wall Street game for no cash “cool”. HOW
  • 4. In Billions $140 $2 $4 $6 PROVEN OPPORTUNITY $8 $10 $12 In Millions of Members at Event 900 10 20 30 40 50 60 • Digital coupon/cash back industry is a proven, large market. • Multiple billion dollar liquidity events in last five years. 70 80
  • 5. 2008 recession impact. Scared to invest, dislike Wall Street. Millennials feel disenfranchised; burdened by debt. GROWTH OPPORTUNITY Raising the tide for a generation expands the market and lowers our costs. People who never considered investing in stocks or in a startup. Digital natives. “Pinched for money.” Fundamentally different – seeking both personal gain & “social benefit.”
  • 6. 6 STRUCTURAL OPPORTUNITY Every shopper becomes an owner. Regulations have changed, “being public” less costly under Reg. A+. Giving shares away creates a unique, non-cash currency to acquire members. Leverages iGive infrastructure, staff, & 1,700+ retailers. Leverage members to recruit additional members with equity rewards. Jet.com example. iConsumer public as of 9/29/16.
  • 7. 7 BUSINESS MODEL 1iConsumer members have access to shop at 1,700+ retailers Retailer handles all aspects of transaction (billing, shipping) Retailers pay iConsumer a commission (~1-20% of transaction) Additional revenues from advertising & data mining As consumers spend more on iConsumer, they earn more stock Consumers also earn shares for referring other customers iConsumer shares commission with member ~ 80/20 split (i.e. 20% gross margin) 2 3 4
  • 8. OPERATING ASSUMPTIONS ~ $ 384 eBates sold for ~$384 per member, other liquidity events valued members ~$200 ~ $ 50-100 annual revenue per member ~ 80% avg. cash back rebate ~ $ 10-15 per annum cost to support early members ~ $ 5-20 operating profit per member per year < $ 50 cash to acquire member currently $24
  • 9. PHASED GROWTH Phase I Create successful operating company Phase II Test by switching customers from incumbent competitors JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY • Beta Began – Jan. 2016 • Added Gatekeepers • Tested Viral • Promotional – increased cash back • Alpha Began 6/15 • Message Testing – 2nd half, 2015 • Launch apps / site / browser add ons 2015 2016
  • 10. PHASED GROWTH / USE OF FUNDS JUN JUL AUG SEP OCT NOV DEC JANFEB MAR APR MAY Phase IIIa Go Public - Launch Launch $500,000 Raise to: • Rebrand for #GetYourShare • Get Listed OTC QB • Provide shopper / shareholders with publicly visible value for their equity • Prep & start campaign for $1,500,000 raise Beta Phase Milestones Achieved • Public - SEC Qualified – 9/29/16 • 11,500 Customers • Revenue • Member Acquisition Metrics confirmed - $24 per shopper 2016 2017
  • 11. PHASED GROWTH JUN JUL AUG SEP OCT NOV DEC JANFEB MAR APR MAY Phase IIIb $1,500,000 Raise Phase IV Continue focus on public market • Qualify for OTC QX (2 market makers, other requirements) • CrowdfundX campaign • Investors & Customers • Min. $100 / investor • $.09 / share, preferred (Goal: double prior round valuation) 2016 2017
  • 12. TRACTION 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 MEMBER GROWTH January 1 - September 30, 2016 0 50000 100000 150000 200000 250000 300000 350000 400000 450000 REVENUE January 1 - September 30, 2016
  • 13. Users/Members 12,000 50,000 250,000 1,000,000 Est. Date Achieved NOV 2016 APR 2017 JAN 2018 DEC 2019 Annualized Rev. Gross Margin Fixed Operating Costs Annualized Net Profit Variable Op. Cost $2,000,000 0 $ 400,000 (260,000) $ 25,000 (125,000) $ 75,000 $ 500,000 $ 600,000 $3,500,000 $12,500,000 $ 2,500,000 $ 750,000 $ 950,000 $ 500,000 $ 2,000,000 $ 5,500,000 $ 1,500,000 $ 10,000,000 $50,000,000 PRO FORMA OPERATING FORECAST By Membership Level Marketing – Non. Acq. 0 $ 150,000 $ 300,000 $ 1,000,000 Tot. User Acq. - Cash $ 250,000 $ 1,000,000 $ 12,500,000 $ 50,000,000 Variable Head Count Support 0.1 1 5 20 Retailer Relations 0 0 1 4
  • 14. Company Ownership Cash Back Savings Exit $960M Sale to Rakuten $1.7 Billion IPO $1.5 Billion IPO $13 Billion IPO COMPETITION
  • 15. Going Public – Reg. A+: SEC QUALIFICATION INVESTORS HAVE FREELY TRADEABLE STOCK ~ 3rd Qtr 2016 OTCQB listing expected ~ 1st Qtr 2017 Create robust market EXIT STRATEGY Your stock is registered, and freely tradeable.
  • 17. Robert Grosshandler CEO & Co-founder Founder, iGive.com – 1997 350,000 Members currently Founder, eComXpo sold – 2008 Co-founder, The SOFTA Group founded 1981, 160 employees, sold 1993 EXECUTIVE TEAM Sanford Schleicher CTO & Co-founder CTO – iGive.com - 2008 j2 Global Communications Director Co-founder and Chief Architect, Onebox sold – 2000 BS, Computer Sciences University of Illinois Melinda Moore CMO CMO, Crowdfunder – 2015 Co-founder, LovingEco sold – 2012 Co-founder, Tuesdaynights 2012 – 2016 BA University of Los Angeles
  • 18. ADVISORY BOARD David Carlick Venture / Co-founder DoubleClick, Former CEO Public Company Michael Brennan Real Estate / Private Equity, Former CEO Fortune 500 REIT
  • 19. Robert Grosshandler 847.477.6968 rob@iconsumer.com AN OFFERING STATEMENT REGARDING THIS OFFERING HAS BEEN FILED WITH THE SEC. THE SEC HAS QUALIFIED THAT OFFERING STATEMENT, WHICH ONLY MEANS THAT THE COMPANY MAY MAKE SALES OF THE SECURITIES DESCRIBED BY THE OFFERING STATEMENT. IT DOES NOT MEAN THAT THE SEC HAS APPROVED, PASSED UPON THE MERITS OR PASSED UPON THE ACCURACY OR COMPLETENESS OF THE INFORMATION IN THE OFFERING STATEMENT. YOU MAY OBTAIN A COPY OF THE OFFERING CIRCULAR THAT IS PART OF THAT OFFERING STATEMENT AT https://www.sec.gov/Archives/edgar/data/1652350/000164460016000189/offeringcircular-8.htm. YOU SHOULD READ THE OFFERING CIRCULAR BEFORE MAKING ANY INVESTMENT. CONTACT “We have a chance to make a dent in the Universe.” - paraphrasing Steve Jobs

Notes de l'éditeur

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