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Literature Searching
        (MBA)

     Jamie Halstead
In this workshop we will look at...
• How you currently search for
  literature and what you would
  like to know

• How to develop an effective
  search strategy

• How to use the library resources / databases
  effectively

• Evaluating information for quality and relevance
Need information……




http://www.flickr.com/photos/ebarney/3600350076/
Think about the following……
• What do I need to find?

• How and where am I going to find the information?

• How do I know if the information is good?
A Literature Search
• Having decided on a subject area, starting off with
  a broad review of the literature should help to
  develop your ideas and your search strategy.

• Having defined / narrowed your search topic, you
  can focus on the research / literature that can
  contributes to your review.

• Searching the literature can help you to piece
  together a picture of the network of citations and
  the identify the core works.
Planning your search strategy

 Think about:


• Area of interest

• Keywords

• Scope of subject
Planning Worksheet
Search tips
• Search for phrases eg. “human computer
 interaction”


• Broaden search eg. comput* (finds computer,
  computing, computerization, computers etc)


• Narrow search eg. data AND warehousing


• Widen search eg. USA OR America
Accessing Library Resources
               http://unihub.mdx.ac.uk/study/library




myUniHub > My Study > My Library
Library Subject Guides
myUniHub > My Study > My Library > Library Subject Guides




http://libguides.mdx.ac.uk/business
Searching Library Databases

Today, we will look for information on:

    ‘The mobile phone industry in the UK’

Using a variety of databases, including:

• Business Source Complete

• Keynote

• Passport GMID
Business Source Complete:
       Journal Articles




   Try using the
‘Advanced Search’
Business Source Complete:
     Industry Profile
                 Type in your search
                  terms and Select
               ‘Industry Profile’ as the
                   Publication Type
Business Source Complete:
     Country Report
                 Type in your search
                  terms and Select
               ‘Country Report’ as the
                  Publication Type
Business Source Complete:
    Company Profiles

             At the top of the screen –
             Click on More and select
                ‘Company Profiles’
Newspaper Articles




            Proquest Newsstand
         allows to search across all
          the key UK newspapers
         and access the full text of
                 the articles
Keynote




   An excellent collection of
     Market Reports and
   Company Information for
            the UK
Passport GMID

         An excellent Global
         Market Information
             Database
Right information source for the job
    Books
                                    Journals




                                    Internet




Newspapers

                          Reports
Evaluating information

• It is crucial to evaluate your search
  results for quality and relevance


• Is it what you need and is it trustworthy?


• You should consider the following criteria:
• Authority : Who is the author? What is their knowledge
  base/qualifications? Is the article published in a scholarly /
  peer reviewed journal?

• Relevance : Is this what I need? Will it answer my question?
  Is it at the right level?

• Objectivity : Balanced view? Opposing views represented?
  Links to supporting information?

• Intent : What is the purpose of information e.g. financial
  gain, propaganda, academic etc?

• Method : How was the information produced? Are the
  research methods appropriate?

• Currency: How old is this information? When was it last
  updated and by whom?
Tips for Online Access
     (Off campus)
Always log-in to MyUnihub




myUniHub > My Study > My Library
If MyUnihub doesn’t automatically log
you in to our online resources
                            You may need to
                           look for an Athens
                               Login link
If you see an Athens Login Page with
no Middlesex link...




     Click on
Alternative Login
Scroll down the
   page....
Select
Universities
Select Middlesex
   University
Click here
...and if asked to login again, use your
network/uniHub username and password
Referencing


          Click here to access
           the Referencing &
          Citation Guide for the
            Business School
Finding previous dissertations...




                          Search for
                     Business dissertation
                              or
                       Mba dissertation
Need further help?




Please e-mail us for further help / to book an appointment

Jamie Halstead j.halstead@mdx.ac.uk

Ask a Librarian http://askalibrarian.mdx.ac.uk/
Finally
I would be very grateful if you would spend a
couple of minutes to provide some feedback on this
session and your Library Experiences

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Effective Literature Search for the Mobile Phone Industry

  • 1. Literature Searching (MBA) Jamie Halstead
  • 2. In this workshop we will look at... • How you currently search for literature and what you would like to know • How to develop an effective search strategy • How to use the library resources / databases effectively • Evaluating information for quality and relevance
  • 4. Think about the following…… • What do I need to find? • How and where am I going to find the information? • How do I know if the information is good?
  • 5. A Literature Search • Having decided on a subject area, starting off with a broad review of the literature should help to develop your ideas and your search strategy. • Having defined / narrowed your search topic, you can focus on the research / literature that can contributes to your review. • Searching the literature can help you to piece together a picture of the network of citations and the identify the core works.
  • 6. Planning your search strategy Think about: • Area of interest • Keywords • Scope of subject
  • 8. Search tips • Search for phrases eg. “human computer interaction” • Broaden search eg. comput* (finds computer, computing, computerization, computers etc) • Narrow search eg. data AND warehousing • Widen search eg. USA OR America
  • 9. Accessing Library Resources http://unihub.mdx.ac.uk/study/library myUniHub > My Study > My Library
  • 10.
  • 11.
  • 12.
  • 13. Library Subject Guides myUniHub > My Study > My Library > Library Subject Guides http://libguides.mdx.ac.uk/business
  • 14. Searching Library Databases Today, we will look for information on: ‘The mobile phone industry in the UK’ Using a variety of databases, including: • Business Source Complete • Keynote • Passport GMID
  • 15. Business Source Complete: Journal Articles Try using the ‘Advanced Search’
  • 16. Business Source Complete: Industry Profile Type in your search terms and Select ‘Industry Profile’ as the Publication Type
  • 17. Business Source Complete: Country Report Type in your search terms and Select ‘Country Report’ as the Publication Type
  • 18. Business Source Complete: Company Profiles At the top of the screen – Click on More and select ‘Company Profiles’
  • 19. Newspaper Articles Proquest Newsstand allows to search across all the key UK newspapers and access the full text of the articles
  • 20. Keynote An excellent collection of Market Reports and Company Information for the UK
  • 21. Passport GMID An excellent Global Market Information Database
  • 22. Right information source for the job Books Journals Internet Newspapers Reports
  • 23. Evaluating information • It is crucial to evaluate your search results for quality and relevance • Is it what you need and is it trustworthy? • You should consider the following criteria:
  • 24. • Authority : Who is the author? What is their knowledge base/qualifications? Is the article published in a scholarly / peer reviewed journal? • Relevance : Is this what I need? Will it answer my question? Is it at the right level? • Objectivity : Balanced view? Opposing views represented? Links to supporting information? • Intent : What is the purpose of information e.g. financial gain, propaganda, academic etc? • Method : How was the information produced? Are the research methods appropriate? • Currency: How old is this information? When was it last updated and by whom?
  • 25. Tips for Online Access (Off campus)
  • 26. Always log-in to MyUnihub myUniHub > My Study > My Library
  • 27. If MyUnihub doesn’t automatically log you in to our online resources You may need to look for an Athens Login link
  • 28. If you see an Athens Login Page with no Middlesex link... Click on Alternative Login
  • 29. Scroll down the page....
  • 31. Select Middlesex University
  • 33. ...and if asked to login again, use your network/uniHub username and password
  • 34. Referencing Click here to access the Referencing & Citation Guide for the Business School
  • 35. Finding previous dissertations... Search for Business dissertation or Mba dissertation
  • 36. Need further help? Please e-mail us for further help / to book an appointment Jamie Halstead j.halstead@mdx.ac.uk Ask a Librarian http://askalibrarian.mdx.ac.uk/
  • 37. Finally I would be very grateful if you would spend a couple of minutes to provide some feedback on this session and your Library Experiences

Editor's Notes

  1. What you have learnt so far and what you need to knowHow to develop an effective search strategy when you need to find information for an essay or projectHow to use library resources effectively to find good quality and relevant information for your essayEvaluating information for quality and relevanceUsing our resources and learning how to search to help you get better grades00:05
  2. If you have an essay/project, you need to find some information.Ask class how they find information? DiscussWhat do you need to do next in order to find the info they need (next slide)DiscussCarry out a literature search. Finding the information available on a subjectFinding information to inform, underpin and shape your researchFinding what has already been written on a subjectIdentifying the main trendsFinding appropriate information: the information needs to be suitable for your needie. right level, current if important, sufficient breadth or detail etc00:25
  3. What do I need to find out in order to answer my information need? Facts and figures, images and graphs, theories, case studies, projects, reviews, reports and proceedings etc. How much: in-depth, overview, key facts etc.How am I going to find the information? Think about search terms/phrases, related subjects, synonyms, concepts etc.Where am I going to find this information? Library catalogue, Internet, journals, databases, broadcasts, newspapers, interviews and questionnaires etcHow do I know if the information is good? How do I know that the information is relevant, trustworthy and accurate?
  4. Explain to students how to access our resources:Go to UniHub > Login in to MyUniHub > My Study > My LibraryProvides access to our Library catalogue, Summon, Journal Databases etcThis is new to you. No longer need to log in to Athens. Seamless access to our e-resources if you log in to myUniHub.Ask them to log in
  5. Reminder of user ID and password
  6. Referencing and Plagiarism libguide includes information on how to reference material correctly.Referencing tutorials available on request.EIS LibGuide bring together all the resources for your subject area.
  7. In groups.What is a journal database:Database of journals, conference proceedings, reports, newspapers etcSearchableProvides list of references with bibliographic detailsOften provides full-text access to the articleAccessed online from the Learning Resources websiteWhy use a journal database?Access quality information eg. Peer reviewed journal articlesAccess to researchInformation not available elsewhereUp-to-dateFocussed/specificCan be accessed off campusFull-text accessCS £1397 IEEE Xplore £61,00001:15 (to do exercise)01:35 (after feedback)
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  10. Divide class into groups and ask them to discuss (5 mins):3 things you like about the library3 things that irritate you about the libraryFeedback and discussion00:20