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Online Travel Agents
OTAs
   Expedia (the largest)      Travelocity

   ebookers.com               Agoda

   eDreams                    Tablethotel

   LastMinute.com             Voyage SNCF

   Opodo                      Venere

   Priceline                  etc
OTAs - pros
 Give hotels visibility
 Increase hotel occupancy
 Propose all inclusive packages (flight,
  car rental, hotel, transfer etc)
 Allow consumers tools for comparison
  shopping
 A place to sell excess inventory before
  it expires
OTAs - cons

 Ask high commission rates
 Give negative effect on overall hotel
  revenues
 Can be too broad to get focused and
  clear information
 Ignore luxury
Genaral idea
 OTAs improve transparency, efficiency
  and is better for the consumer
 Better for the economy as a whole.
 Hotels just need to do a better job at
  “keeping” their customers
 Hotels should propose something
  unique and special that the OTAs can’t
What F-commerce means for
Hotels
   Hotels benefit from a viral marketing within
    the Facebook network
   Optimize their sales, customer loyalty and
    customer service
   User can book without leaving Facebook wall
   Personalized hotel reservation experience for
    the user
 Very quick research
 Clear comparison of different sites
 User-friendly
 On facebook
 Mobile application
 Has a promising future

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OTAs & Hotels

  • 2. OTAs  Expedia (the largest)  Travelocity  ebookers.com  Agoda  eDreams  Tablethotel  LastMinute.com  Voyage SNCF  Opodo  Venere  Priceline  etc
  • 3. OTAs - pros  Give hotels visibility  Increase hotel occupancy  Propose all inclusive packages (flight, car rental, hotel, transfer etc)  Allow consumers tools for comparison shopping  A place to sell excess inventory before it expires
  • 4. OTAs - cons  Ask high commission rates  Give negative effect on overall hotel revenues  Can be too broad to get focused and clear information  Ignore luxury
  • 5. Genaral idea  OTAs improve transparency, efficiency and is better for the consumer  Better for the economy as a whole.  Hotels just need to do a better job at “keeping” their customers  Hotels should propose something unique and special that the OTAs can’t
  • 6. What F-commerce means for Hotels  Hotels benefit from a viral marketing within the Facebook network  Optimize their sales, customer loyalty and customer service  User can book without leaving Facebook wall  Personalized hotel reservation experience for the user
  • 7.  Very quick research  Clear comparison of different sites  User-friendly  On facebook  Mobile application  Has a promising future