Beacon technology in advertising, giving things a personality

1. J Carter / P Manwaring
Glimworm Beacons
24th Mar 2015
Sanoma Event
iBeacons in Advertising
- Giving things a
personality

2. BEACONS give
THINGS a
PERSONALITY

3. ADVERTISING
via an APP

4. PLATFORM BEACONS
REAL ESTATEAPP

5. GLIMWORM’s ROLE
- Advise and validate
- Sell & Make Beacon
- Connect partners

7. IN STORE
BRANDING

8. ATTRIBUTION &
RETARGETING

9. Movie from
http://reisjerijkapp.nl/

10. GLIMWORM’s ROLE
- Advise and validate
- Sell & Make Beacon
- Connect partners