Doug Lewis - Business Developer at Santex

1. Who am I and What do I know?
Business and
Economic
Development for
over 25 years
Technology
companies
➔ Software
➔ Manufacturing
State Economic
Development
office in both
International
Trade and
Entrepreneurism
Expectations of an American
Businessman -
How to sell in the U.S

2. Who I am and What do I know?
Business and
economic
development
for over 25
years
Economic
Development
International
Trade
Worked in
Technology
Companies

3. Where do I come from?

4. The US Technology Market
+ 100,000 Technology Companies
99% are SMEs
40% of
world
Technology
Purchases

5. UNITED STATES REGIONS
WEST
SOUTH
NORTH
EAST
MID-WEST

6. Research to see if there is
COMPETITION
➔ TradeShows
➔ Conferences
FOCUS on a specific
TARGET:
➔ Geography
➔ Vertical Market
➔ Customer Profile
Make sure that the
benefit to the
customer/distributor is
clear
Verify you are working
with a reputable
company
How to get Started in the US Market?

7. Professional
look of your
company
Marketing
information
in business
English
LinkedIn
Profile
Have people
available to
communicate
in English
A Legal
Framework
that a US
company will
accept
What do you need?

8. TIME & RESOURCES
Make the necessary INVESTMENT
Do your homework-RESEARCH
It is a LONG TERM STRATEGY
CULTURAL DIFFERENCES
STEPS TO SUCCESS

9. How to plan a
Business Trip to the
United States?
ACCESSIBLE CITY: -- Cost of business, easier to make connections and get
attention.
If you have a problem with ENGLISH find a translator
Remember the US has 4 TIME ZONES
Find a PARTNER to help you
Connect to the trade associations that fit your
industry

10. Who am I and What do I know?
Business and
Economic
Development for
over 25 years
Technology
companies
➔ Software
➔ Manufacturing
State Economic
Development
office in both
International
Trade and
Entrepreneurism
You can contact Doug Lewis at
doug.lewis@santexgroup.com

11. Land Area (Km)
% of Land Used
for Agriculture
Population
Population
Density
Argentina
2,736,690
(8)*
53.9% 41.4 Million
67.6 sq km
per 1,000
people
MidWest US
1,917,824
(16)
+/- 50% 67.5 Million
35.2 sq km
per 1,000
US 9,147,420 (4) 45%
316.1
Million
30.16 sq. km
per 1,000
person
US - ARGENTINA COMPARISON