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1. 1. 3M Innovation
2. 7-Up The uncola
3. Acura The road will never be the same
4. Adobe Better by Adobe
5. Aflac Ask about it at work
6. AIG We know money
7. Ajax Stronger than dirt
8. Alka-Seltzer I can’t believe I ate the whole thing
9. Alka-Seltzer Mama mia, thatsa spicy meatball
10. Allegra The relief goes on
11. Allstate Are you in good hands?
12. Allstate Insurance You’re in good hands with Allstate
13. Alpo Dog Food Doesn’t your dog deserve Alpo?
14. Ambien Works like a dream
15. American Airlines Something special in the air
16. American Dairy Association Behold the power of cheese
17. American Express Don’t leave home without it
18. American Express Do more
19. American Express My life. My card
20. American Express Don’t leave home without it
21. Anacin For fast, fast, fast relief
22. APC Legendary reliability
23. Apple Think different
24. Apple The power to be your best
25. Apple Think outside the box
26. AT&T Reach out and touch someone
27. AT&T The world’s networking company
28. Audi Never follow
29. Avis We try harder
30. Bank of America Higher standards
31. Bank of America Bank of Opportunity
32. Barack Obama Change we need
33. Bartles & Jaymes Thank you for your support
34. Bayer Aspirin Bayer works wonders
35. Bic Flick my Bic
36. Bissell We mean clean
37. Bissell Life’s messy Clean it up!
38. BMW Sheer driving pleasure
39. BMW The ultimate driving machine
40. BOSE Better sound through research
41. Bounty The quicker picker-upper
42. Braniff Airlines When you’ve got it, flaunt it
43. Brim Decaffeinated Coffee Fill it to the rim with Brim
44. Bristol-Myers Squibb Co Hope, triumph, and the miracle of medicine
45. British Airways The way to fly
46. British Airways The world’s favorite airline
47. British Rail We’re getting there
48. Budweiser Wassup?!

2. 49. Budweiser The king of beers
50. Burger King It just tastes better
51. Burger King Have it your way
52. Cadillac Break through
53. Calgon Toiletries Calgon, take me away
54. California Almond Growers A can a week, that’s all we ask
55. California Milk Processor Board Got milk?
56. Calvin Klein Between love and madness lies obsession
57. Calvin Klein Jeans Nothing comes between me and my Calvins
58. Camel I’d walk a mile for a camel
59. CameraWorld For negative people
60. Capital One What’s in your wallet?
61. Cascade For virtually spotless dishes
62. Charmin Please don’t squeeze the Charmin
63. Cheese Council Anyway you please it, cheese it
64. Cheez-It Get your own box
65. Chesterfield Cigarettes A silly millimeter longer
66. ChevronTexaco Turning partnership into energy
67. Chevy Trucks Like a rock
68. Chevy’s Fresh Mex
69. Chiffon Margarine It’s not nice to fool Mother Nature
70. Chrysler Inspiration comes standard
71. Cialis Will you be ready?
72. Cisco Systems Empowering the Internet generation
73. Citi Live richly
74. Citi City never sleeps
75. Citgo There at every turn
76. Clairol If I’ve only one life, let me live it as a blonde
77. Clairol Does she or doesn’t she?
78. ClubMed The antidote for civilization
79. CNET The source for computing and technology
80. CNN The most trusted name in news
81. Coca-Cola Coca-Cola refreshes you best
82. Coca-Cola The pause that refreshes
83. Coca-Cola Have a coke and smile
84. Coors The silver bullet
85. Cotton Incorporated Cotton The fabric of our lives
86. Coty Perfume If you want to capture someone’s attention, whisper
87. Covergirl makeup Easy, breezy, beautiful Covergirl
88. Crest Healthy, beautiful smiles for life
89. Crest Look, Ma, no cavities!
90. Crisco Vegetable Shortening Cooks who know trust Crisco
91. Dannon Yogurt Love it for life
92. DeBeers A diamond is forever
93. Dell Computer Easy as Dell
94. Delta Airlines You’ll love the way we fly
95. Delta Airlines We love to fly and it shows
96. Denny’s We’re cooking now

3. 97. DePuy Orthopedics Restoring the joy of motion
98. DHL We move the world
99. DHL Yellow. The new Brown
100.DHL Competition. Bad for them. Great for you
101.Dial Soap Aren’t you glad you use Dial? Don’t you wish everybody did?
102.Disneyland The happiest place on earth
103.Dunkin Donuts Time to make the doughnuts
104.DuPont The miracles of science
105.DuPont Better living through chemistry
106.Dupont Better things for better living, through chemistry
107.eBay The power of all of us
108.eBay The world’s online marketplace
109.EF Hutton When EF Hutton talks, people listen
110.El Pollo Loco When you’re crazy for chicken
111.Electrolux Nothing sucks like an Electrolux
112.Energizer Batteries It keeps going, and going, and going
113.Epiphany See your way forward
114.Ernst & Young Quality in everything we do
115.Esso (Exxon) Put a tiger in your tank
116.Expediacom Don’t just travel Travel right
117.Fancy Feast Good taste is easy to recognize
118.FannieMae Our business is the American dream
119.FedEx Relax, it’s FedEx
120.FedEx The world on time
121.FedEx When it absolutely, positively has to be there overnight
122.Fedex Absolutely, positively overnight
123.Fisher-Price Play. Laugh. Grow
124.Florida Orange Juice Growers Association It’s not just for breakfast anymore
125.Ford Bold Moves
126.Ford Built for the road ahead
127.Ford Drive one
128.Ford Ford has a better idea
129.Ford Quality is job one
130.Foster’s Foster’s Australian for beer
131.Fosters Fosters—Australian for beer
132.Fox News Fair and balanced
133.Friends of the Animals Extinct is forever
134.FTD Say it with flowers
135.General Electric We bring good things to life
136.General Electric Imagination at work
137.General Foods Celebrate the moments of your life
138.Georgia Federal Two words to the wise
139.Gerber Babies are our business
140.Gerber Shouldn’t your baby be a Gerber baby?
141.Geritol My wife, I think I’ll keep her
142.Gillette Look sharp, feel sharp
143.Gillette The best a man can get
144.Gillette Dry idea Never let ‘em see you sweat

4. 145.GLAD Don’t get mad, Get GLAD
146.Glaxo/Wellcome Disease has no greater enemy
147.Goodyear The best tires in the world have Goodyear written all over them
148.Grey Poupon Pardon me, do you have any Grey Poupon?
149.Greyhound Leave the driving to us
150.Guidant It’s a great time to be alive
151.Haig Scotch Whiskey Don’t be vague, ask for Haig
152.Hallmark When you care enough to send the very best
153.Harley Davidson American by birth. Rebel by choice
154.Hawaiian Punch Hey! How about a nice Hawaiian Punch?
155.Hebrew National We answer to a higher authority
156.Hertz Hertz puts you in the driver’s seat
157.Hewlett Packard Invent
158.HJ Heinz 57 varieties
159.Holiday Inn Pleasing people the world over
160.Honda The power of dreams
161.Hooters Delightfully tacky, yet unrefined
162.Hostess Cakes Where’s the cream filling?
163.Huggies We’re behind you every step of the way
164.IBM Solutions for a small planet
165.Intel Intel Inside
166.Irish Spring Soap Manly yes, but I like it, too
167.Ivory Soap Pure clean, pure Ivory
168.Ivory Soap 99.44% pure
169.Jack in the Box Jack’s back!
170.Jaguar Don’t dream it. Drive it
171.Jaguar The art of performance
172.Jell-O America’s most famous dessert
173.John Deere Nothing runs like a Deere
174.JPMorgan Chase Bank The right relationship is everything
175.Juicy Juice 100 % juice for 100% kids
176.Kaiser Permanente Thrive
177.Karry-Lite Takes the ‘lug’ out of luggage
178.Kay Jewelers Every kiss begins with Kay
179.Kellogg’s Frosted Flakes They’re g-r-r-r-eat!
180.Kellogg’s Smart Start Start aging smart
181.Kellogg’s Rice Krispies Snap, Crackle, Pop
182.Kentucky Fried Chicken Finger-lickin’ good!
183.KFC Nobody does chicken like KFC
184.Kix Cereal Kid tested Mother approved
185.Kodak Share moments Share life
186.KPMG It’s time for clarity
187.L’Oréal Because I’m worth it
188.Las Vegas Convention and Visitors Authority What happens here, stays here
189.Lay’s Potato Chips Betcha can’t eat just one
190.LendingTree When banks compete, you win
191.Lexus The relentless pursuit of perfection
192.Life Cereal Hey, Mikey he likes it!

5. 193.LifeCall I’ve fallen and I can’t get up
194.Listerine Always a bridesmaid, but never a bride
195.Lucent Technologies Creating value through true convergence
196.Lucky Charms Magically delicious
197.Lucky Strike Lucky Strike means fine tobacco
198.M&Ms Melts in your mouth, not in your hands
199.Marlboro Come to Marlboro Country
200.MasterCard There are some things that money can’t buy. For everything else there’s
MasterCard.
201.Maxwell House Good to the last drop
202.Maypo I want my Maypo
203.Maytag Appliances Our repairmen are the loneliest guys in town
204.Mazda Passion for the road
205.McDonald’s Did somebody say McDonald’s?
206.McDonald’s I’m lovin’ it
207.McDonald’s We love to see you smile
208.Memorex Is it live or is it Memorex?
209.Meow Mix Tastes so good cats ask for it by name
210.Merrill-Lynch Merrill-Lynch is bullish on America
211.Metropolitan Home Mode for your abode
212.MGM MGM means great movies
213.Michelin Because so much is riding on your tires
214.Michelob Ultra Lose the carbs. Not the taste
215.Microsoft Your potential Our passion
216.Microsoft Where do you want to go today?
217.Milk Board It does a body good
218.Miller Beer It’s Miller time!
219.Miller High Life The champagne of bottled beer
220.Miller Lite Everything you always wanted in a beer And less
221.Miller Lite Tastes great, less filling
222.Mitsubishi Motors Wake up and drive
223.MorganStanley One client at a time
224.Morton Salt When it rains, it pours
225.Motrin Medicine with muscle
226.Mountain Dew Do the Dew
227.National Cattlemen’s Beef Beef It’s what’s for dinner
228.National Crime Prevention Take a bite out of crime
229.National Highway Traffic Safety Administration You could learn a lot from a dummy
Buckle up!
230.National Pork Board Pork. The other white meat
231.NBC Must see TV
232.Nestles Butterfinger Break out of the ordinary
233.New York State Division of Tourism I love New York
234.Nike Just do it
235.Nikon At the heart of the image
236.Nine Lives Cat Food Only fit for a king Nine Lives
237.Nintendo Wii Wii would like to play
238.Nissan Enjoy the ride

6. 239.Nissan Shift
240.Nokia Connecting people
241.Noxzema Take it all off
242.NyQuil The nighttime sniffling sneezing coughing aching stuffy head fever so you can
rest medicine
243.Office Depot Taking care of business
244.Old Spice The mark of a man
245.Oldsmobile It’s not your father’s Oldsmobile anymore
246.OneTouch Changes everything
247.Oracle Software powers the Internet
248.Ore-Ida Ore-Ida! It’s all-righta!
249.Outback Steakhouse No rules Just right
250.Pace Picante Sauce Grab the Southwest by the bottle
251.Pacific Southwest Airlines Catch our smile
252.Packard Ask the man who owns one
253.Panasonic Slightly ahead of its time
254.Parkay Margarine The flavor says butter
255.Partnership for a Drug-Free America This is your brain. This is your brain on drugs
256.Paul Masson We will sell no wine before its time
257.Pepperidge Farm Pepperidge Farm remembers
258.Pepsi Come alive! You’re in the Pepsi generation
259.Pepsi The taste of a new generation
260.Pepsi For those who think young
261.Pepsi Pepsi-Cola hits the spot
262.Pepsi The choice of a new generation
263.Perdue Chicken It takes a tough man to make a tender chicken
264.Petco Where the pets go
265.Peugeot The best kept automotive secret in America
266.Philip Morris Talk They’ll listen
267.Planter’s Peanuts Famously fresh
268.Playtex Cross-Your-Heart Bra Lifts and separates
269.Polaroid The fun develops instantly
270.Prudential Get a piece of the rock
271.Quaker Oatmeal Something to smile about
272.Quiznos M’m, m’m, m’m, m’m, m’mtoasty!
273.Qwest Spirit of service
274.Qwest Ride the light
275.Radio Shack You’ve got questions, we’ve got answers
276.RAID RAID kills bugs dead
277.Redbull It gives you wings
278.Remington I liked it so much I bought the company
279.Ricoh How well do you share?
280.Rolaids How do you spell relief? R-O-L-A-I-D-S
281.Royal Caribbean Cruise Lines Get out there
282.Safeway Ingredients for life
283.Salesforcecom Experience success
284.Sanka Sanka—everything you love about coffee
285.Saturn A different kind of car company

7. 286.Schlitz The beer that made Milwaukee famous
287.Schlotzky’s Deli Funny name. Serious sandwich
288.Schweppes Schhh! You know who?
289.Seagate We turn on ideas
290.Secret Deodorant Strong enough for a man, but made for a woman
291.Shake and Bake It’s Shake and Bake, and I helped
292.Sherwin Williams Cover the earth
293.Skoal Always there in a pinch
294.Smith Barney We make the money the old-fashioned way—we earn it
295.Smucker’s With a name like Smucker’s, it has to be good
296.Snapple Made from the best stuff on Earth
297.Southwest Airlines You are now free to move about the country
298.SPRINT PCS Now, that’s better
299.Sprite Obey your thirst
300.Staples That was easy
301.Starkist Tuna Sorry, Charlie Starkist wants tuna that tastes good, not tuna with good
taste
302.Subway Eat fresh
303.Subway Five dollar foot long
304.Sun Microsystems The network is the computer
305.Sunkist Better snacking
306.SuperSoil If it’s not SuperSoil, it’s just plain old dirt
307.Sweet ‘N Low There’s no equal
308.T Rowe Price Invest with confidence
309.Taco Bell Think outside the bun
310.Taco Bell Head for the border
311.Taco Bell You quiero Taco Bell
312.Tareyton Cigarettes I’d rather fight than switch
313.Target Expect more. Pay less
314.TAZO TAZO. The reincarnation of tea
315.Tempur-Pedic Welcome to bed
316.The Economist Free enterprise with every issue
317.The New York Times All the news that’s fit to print
318.The Sharper Image For the person who has everything, we have everything else
319.The Virginia Tourism Commission Virginia is for lovers
320.Tide If it’s gotta be clean, it’s gotta be Tide
321.Timex Takes a licking and keeps on ticking
322.Toshiba Choose freedom
323.Toyota Get the feeling
324.Trix Cereal Silly rabbit, trix are for kids
325.Tyco A vital part of your world
326.Tylenol It’s hospital recommended
327.Unisys Imagine it Done
328.United Airlines Time to fly
329.United Airlines Fly the friendly skies
330.United Negro College Fund The mind is a terrible thing to waste
331.Unocal The spirit of 76’
332.UPS What can Brown do for you?

8. 333.US Army Some of our best men are women
334.US Army There’s strong. And then, there’s Army strong.
335.US Dept of Transportation Friends don’t let friends drive drunk
336.US Forest Service Only you can prevent forest fires
337.US Forest Service Give a hoot, don’t pollute
338.US Marines The few, the proud, the Marines
339.US Marines We’re looking for a few good men
340.US Navy It’s not a job. It’s an adventure
341.US Peace Corps The toughest job you’ll ever love
342.US Postal Service We deliver for you
343.V-8 I coulda had a V-8!
344.Verizon Wireless We never stop working for you
345.Verizon Wireless Can you hear me now? …Good
346.Victor Talking Machine Co His master’s voice
347.Virginia Slims Cigarettes You’ve come a long way, baby
348.VISA It’s everywhere you want to be
349.Visine Visine gets the red out
350.Volkswagen Think small
351.Volkswagen Drivers wanted
352.Volvo For life
353.Walmart Save money. Live better
354.Wal-Mart Always low prices
355.Wells Fargo The next stage
356.Wendy’s Where’s the beef?
357.Western Airlines Western Airlines the only way to fly
358.Wheaties The breakfast of champions
359.Wisk Laundry Detergent Ring around the collar
360.World Wildlife Fund For a living planet
361.Xerox We’re moving beyond documents
362.Yahoo! Personals Believe
363.Yellow Pages Let your fingers do the walking
364.ZDNet Where technology means business
365.Zenith The quality goes in before the name goes on