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The 5-Phase
Multi-Channel Digital
Marketing Strategy
Build your Brand & Sales with
YAKBOS BRAND Consulting
Today's
Agenda
By the end of the session, you will...
Understand
Multi-Channel Offering's provided
by
YAKBOS BRAND CONSULTING
... for your BRAND social media strategy!
2 0 2 0
02
W W W . Y A K B O S . C O M / B R A N D
Multi-Channel Digital
Marekting is critical.
It's not just a marketing tool.
"It may look like a complex web of distinct channels all working
towards a similar end, and that is connecting with potential
customers."
2 0 2 0
03
Facebook
Instagram
Pinterest
YouTube
Google+
Twitter
Potential Customers means
Better results for your
business
W W W . Y A K B O S . C O M / B R A N D
Your BRAND Popularity is our priority
AWARENESS
GET PEOPLE INTERESTED
Any encounter where customers and
businesses engage to exchange
information, provide services, or handle
transactions.
BRAND LOYALTY
GET PEOPLE INTERESTED
When a visitor takes the desired action
while visiting your site. This can be a
purchase, membership signup,
download, or registration for
newsletters.
COMMUNITY
GET PEOPLE ENGAGED
The number of total visits your site got
regardless of the sources.
2 0 2 0
04
TouchPoint Conversion Traffic
W W W . Y A K B O S . C O M / B R A N D
A performance measure used to evaluate the efficiency
of an investment. It measures the amount of return on an
investment relative to the investment's cost.
2 0 2 0
05
ROI (RETURN ON INVESTMENT)
Also called the Unique Selling Proposition, it is a factor
that differentiates a product from its competitors.
UNIQUE SELLING POINT (USP)
TRAFFIC
The number of total visits your site got regardless of
the sources.Your bids on keywords also encompasses
any form of paid advertisement that directly points to
your website
What You Get from US.
W W W . Y A K B O S . C O M / B R A N D
Traffic generated to your
website by a Search
Engine; also known as
"free traffic".
2 0 2 0
06
Tool that measures different
information of visitors of
your site ranging from
demographic, location,
device, etc.
What You Get from US.
ORGANIC TRAFFIC
WEB ANALYTICS
W W W . Y A K B O S . C O M / B R A N D
Research
Implementation
Strategy
Strategic Steps for your BRAND
We take
Optimization
2 0 2 0
07
W W W . Y A K B O S . C O M / B R A N D
Better Understanding of our clients Clearly
defines client Target Market Creates a tailored
Marketing Strategy
Carefully Plans marketing activities
Ahead
Creates an Optimized Digital Marketing
Strategy based on client allocated budget
2 0 2 0
08
Why Our Reseach
works in your Favour
W W W . Y A K B O S . C O M / B R A N D
2 0 2 0
09
Why Our Marketing
Strategy for You
W W W . Y A K B O S . C O M / B R A N D
Provides you with a CLEAR ROADMAP on
marketing
Provides client with a CLEAR APPROACH
towards achieving business goals and
objectives
Enables you to reach TARGETED
AUDIENCES effectively
Ensures Client spend ADVERTISING
BUDGET wisely
Increases RESULTS, CONVERSIONS and
ultimately your PROFITS
These Channels you get when you enroll
W W W . Y A K B O S . C O M / B R A N D
10
W W W . Y A K B O S . C O M / B R A N D
Our SEO Framework
11
Our Social Media Marekting enables you
Increase BRAND AWARENESS
REACH more people
Drive LEADS
Generate contests and
promos
W W W . Y A K B O S . C O M / B R A N D
12
Pay per CLICK enables you
Get TARGETED TRAFFIC quickly
Generate LEADS and
Increase SALES and profits
W W W . Y A K B O S . C O M / B R A N D
13
We DISPLAY ADS for you
Faster Brand Building
Effective targeting
Real time Conversion
Educate your customer
BUILD TRUST for your brand
W W W . Y A K B O S . C O M / B R A N D
Make your
BRAND with
us.
14
Sharp Affiliate Marketing
Popularity
Diversity
Time & Energy
Risk
Cost
W W W . Y A K B O S . C O M / B R A N D
* Always check who your affiliates are, since people running shady websites, posting spammy content just to earn a money from you.
15
CONTENT MARKETING
Build your Brand identity on a Subject
Become THOUGHT LEADERS
ENCOURAGES Customer to Take Action
based on your CONTENT
Keeps your Websites, Blogs and other
MARKETING MATERIALS fresh.
W W W . Y A K B O S . C O M / B R A N D
16
CRISP Email Marketing
Email is an easy to reach customers on any
device
Its an effective way to extend your audience
reach, engage new customers and build
brand trust
Email marketing is cost effective and
trackable.
Its easy to customize and integrate into other
marketing tactics.
W W W . Y A K B O S . C O M / B R A N D
17
Our Online Reputation
Management (ORM)
Framework
W W W . Y A K B O S . C O M / B R A N D
18
Optimization for Marketing Success.
W W W . Y A K B O S . C O M / B R A N D
Web Analytics
Data Analysis
Optimize
Re-ALIGN
19
W W W . Y A K B O S . C O M / B R A N D
Website update
Social Media Update
Develop Brand Images
Develop Brand Videos
Content Development
Blogs Development
Google Maps Update
Wikipedia Update
Handle Campaigns on social media
& search engine
Website & Social Media Maintenance
20
Start With Us
We'd love to work with you.
14
PHONE NUMBER
_91-7676-88-9106
EMAIL ADDRESS
contact@yakbos.com
WEBSITE
www.yakbos.com/brand
W W W . Y A K B O S . C O M / B R A N D
21

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YAKBOS Digital Marketing Consultant Proposal

  • 1. The 5-Phase Multi-Channel Digital Marketing Strategy Build your Brand & Sales with YAKBOS BRAND Consulting
  • 2. Today's Agenda By the end of the session, you will... Understand Multi-Channel Offering's provided by YAKBOS BRAND CONSULTING ... for your BRAND social media strategy! 2 0 2 0 02 W W W . Y A K B O S . C O M / B R A N D
  • 3. Multi-Channel Digital Marekting is critical. It's not just a marketing tool. "It may look like a complex web of distinct channels all working towards a similar end, and that is connecting with potential customers." 2 0 2 0 03 Facebook Instagram Pinterest YouTube Google+ Twitter Potential Customers means Better results for your business W W W . Y A K B O S . C O M / B R A N D
  • 4. Your BRAND Popularity is our priority AWARENESS GET PEOPLE INTERESTED Any encounter where customers and businesses engage to exchange information, provide services, or handle transactions. BRAND LOYALTY GET PEOPLE INTERESTED When a visitor takes the desired action while visiting your site. This can be a purchase, membership signup, download, or registration for newsletters. COMMUNITY GET PEOPLE ENGAGED The number of total visits your site got regardless of the sources. 2 0 2 0 04 TouchPoint Conversion Traffic W W W . Y A K B O S . C O M / B R A N D
  • 5. A performance measure used to evaluate the efficiency of an investment. It measures the amount of return on an investment relative to the investment's cost. 2 0 2 0 05 ROI (RETURN ON INVESTMENT) Also called the Unique Selling Proposition, it is a factor that differentiates a product from its competitors. UNIQUE SELLING POINT (USP) TRAFFIC The number of total visits your site got regardless of the sources.Your bids on keywords also encompasses any form of paid advertisement that directly points to your website What You Get from US. W W W . Y A K B O S . C O M / B R A N D
  • 6. Traffic generated to your website by a Search Engine; also known as "free traffic". 2 0 2 0 06 Tool that measures different information of visitors of your site ranging from demographic, location, device, etc. What You Get from US. ORGANIC TRAFFIC WEB ANALYTICS W W W . Y A K B O S . C O M / B R A N D
  • 7. Research Implementation Strategy Strategic Steps for your BRAND We take Optimization 2 0 2 0 07 W W W . Y A K B O S . C O M / B R A N D
  • 8. Better Understanding of our clients Clearly defines client Target Market Creates a tailored Marketing Strategy Carefully Plans marketing activities Ahead Creates an Optimized Digital Marketing Strategy based on client allocated budget 2 0 2 0 08 Why Our Reseach works in your Favour W W W . Y A K B O S . C O M / B R A N D
  • 9. 2 0 2 0 09 Why Our Marketing Strategy for You W W W . Y A K B O S . C O M / B R A N D Provides you with a CLEAR ROADMAP on marketing Provides client with a CLEAR APPROACH towards achieving business goals and objectives Enables you to reach TARGETED AUDIENCES effectively Ensures Client spend ADVERTISING BUDGET wisely Increases RESULTS, CONVERSIONS and ultimately your PROFITS
  • 10. These Channels you get when you enroll W W W . Y A K B O S . C O M / B R A N D 10
  • 11. W W W . Y A K B O S . C O M / B R A N D Our SEO Framework 11
  • 12. Our Social Media Marekting enables you Increase BRAND AWARENESS REACH more people Drive LEADS Generate contests and promos W W W . Y A K B O S . C O M / B R A N D 12
  • 13. Pay per CLICK enables you Get TARGETED TRAFFIC quickly Generate LEADS and Increase SALES and profits W W W . Y A K B O S . C O M / B R A N D 13
  • 14. We DISPLAY ADS for you Faster Brand Building Effective targeting Real time Conversion Educate your customer BUILD TRUST for your brand W W W . Y A K B O S . C O M / B R A N D Make your BRAND with us. 14
  • 15. Sharp Affiliate Marketing Popularity Diversity Time & Energy Risk Cost W W W . Y A K B O S . C O M / B R A N D * Always check who your affiliates are, since people running shady websites, posting spammy content just to earn a money from you. 15
  • 16. CONTENT MARKETING Build your Brand identity on a Subject Become THOUGHT LEADERS ENCOURAGES Customer to Take Action based on your CONTENT Keeps your Websites, Blogs and other MARKETING MATERIALS fresh. W W W . Y A K B O S . C O M / B R A N D 16
  • 17. CRISP Email Marketing Email is an easy to reach customers on any device Its an effective way to extend your audience reach, engage new customers and build brand trust Email marketing is cost effective and trackable. Its easy to customize and integrate into other marketing tactics. W W W . Y A K B O S . C O M / B R A N D 17
  • 18. Our Online Reputation Management (ORM) Framework W W W . Y A K B O S . C O M / B R A N D 18
  • 19. Optimization for Marketing Success. W W W . Y A K B O S . C O M / B R A N D Web Analytics Data Analysis Optimize Re-ALIGN 19
  • 20. W W W . Y A K B O S . C O M / B R A N D Website update Social Media Update Develop Brand Images Develop Brand Videos Content Development Blogs Development Google Maps Update Wikipedia Update Handle Campaigns on social media & search engine Website & Social Media Maintenance 20
  • 21. Start With Us We'd love to work with you. 14 PHONE NUMBER _91-7676-88-9106 EMAIL ADDRESS contact@yakbos.com WEBSITE www.yakbos.com/brand W W W . Y A K B O S . C O M / B R A N D 21