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@SaraContentWise #stc18 #EffectiveContent
How to Craft User-Focused Effective Content
Sara Feldman
I’m nervous about how AI will impact my job.
The best time to be a technical writer was...
I feel confident about my impac...
Goals...
To Do
To Know
About Me
Technical Writer
for 10+ years
KCSⓇ
Methodology Content Experience
Manager
Self-Service Support #EffectiveContent
Future-Proof Writing Agenda
Self-Service is more than break-fix
⇨
“Documentation” has new power
⇨
tech-powered interactions
=
content-fueled interactions
HBR Augmented Reality Experience by PTC
New breed of consumers expect to get exactly what
they want—instantly & effortlessly.
An intent-rich moment when a person turns to a device to act on a need
I want to
KNOW
I want to
GO
I want to
BUY
I want to...
Messaging apps
surpassed social
networks in monthly
active users
In 2015
Customer interactions
powered by chatbots
By 2020
85%
30%
Web browsing sessions will
happen without a screen
Good News!
Effective Content
=
Content that accomplishes its intended purpose*
Effective Content
=
User-Focused Content
User-Focused Effective Content
1. Intent
This is their why.
Content experience includes more than content.
2. Usability
Content Format
vs.
3. Findability
Accessible + Relevant
●
●
4. Timeliness
Perfection is the enemy of good enough.
●
●
5. Efficiency
Customer-First Approach
●
●
User-Focused Effective Content
Optimize Delivery of ALL Content
✓
✓
✓
“Hide the
seams”
Smart Microcontent Microcontent
is mighty
content!
Tips to Execute One bite at
a time
Tech Writing Trend for 2018
@mrcruce
@TheContentPool
@joegollner
@aames
@aaranged
@MindTouch
Future-Proof Writing Agenda
Questions & Comments
linkedin.com/in/sarafeldman
Keep In Touch
@SaraContentWise
sarafeldman.com
#EffectiveContent
Future Proof Writing
Future Proof Writing
Future Proof Writing
Future Proof Writing
Future Proof Writing
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Future Proof Writing

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Sara Feldman at STC 2018 Summit

Publié dans : Technologie
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Future Proof Writing

  1. 1. @SaraContentWise #stc18 #EffectiveContent How to Craft User-Focused Effective Content Sara Feldman
  2. 2. I’m nervous about how AI will impact my job. The best time to be a technical writer was... I feel confident about my impact on company revenue.
  3. 3. Goals... To Do To Know
  4. 4. About Me Technical Writer for 10+ years KCSⓇ Methodology Content Experience Manager Self-Service Support #EffectiveContent
  5. 5. Future-Proof Writing Agenda
  6. 6. Self-Service is more than break-fix ⇨ “Documentation” has new power ⇨
  7. 7. tech-powered interactions = content-fueled interactions
  8. 8. HBR Augmented Reality Experience by PTC
  9. 9. New breed of consumers expect to get exactly what they want—instantly & effortlessly.
  10. 10. An intent-rich moment when a person turns to a device to act on a need I want to KNOW I want to GO I want to BUY I want to DO Micro-Moments
  11. 11. Messaging apps surpassed social networks in monthly active users In 2015
  12. 12. Customer interactions powered by chatbots By 2020 85% 30% Web browsing sessions will happen without a screen
  13. 13. Good News!
  14. 14. Effective Content = Content that accomplishes its intended purpose*
  15. 15. Effective Content = User-Focused Content
  16. 16. User-Focused Effective Content
  17. 17. 1. Intent This is their why.
  18. 18. Content experience includes more than content. 2. Usability Content Format vs.
  19. 19. 3. Findability Accessible + Relevant ● ●
  20. 20. 4. Timeliness Perfection is the enemy of good enough. ● ●
  21. 21. 5. Efficiency Customer-First Approach ● ●
  22. 22. User-Focused Effective Content
  23. 23. Optimize Delivery of ALL Content ✓ ✓ ✓ “Hide the seams”
  24. 24. Smart Microcontent Microcontent is mighty content!
  25. 25. Tips to Execute One bite at a time
  26. 26. Tech Writing Trend for 2018
  27. 27. @mrcruce @TheContentPool @joegollner @aames @aaranged @MindTouch
  28. 28. Future-Proof Writing Agenda
  29. 29. Questions & Comments
  30. 30. linkedin.com/in/sarafeldman Keep In Touch @SaraContentWise sarafeldman.com #EffectiveContent

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