Public Relations 2.0
- 3. You hired a PR firm that had
good relationships with
journalists ....
- 5. Then the story of your
company appeared in the
media (also known as a “hit”)
- 10. PR 1.0 firms were huge, well-
established, multi-national PR
firms...
- 12. Whereas PR 2.0 firms were much
newer and determined to be
“different” ...
- 15. With the rise of blogs, PR
firms are able to generate
many more “hits” with far
less effort
- 16. Most PR firms put interns or
their most junior members of
staff on “web raiding” duty....
- 20. In order to increase the
effectiveness of public relations,
you just need to...
- 24. Here are some differences and
similarities between traditional and
social media.
- 27. You can get anything from two to
52 issues per year.
- 28. So if your company gets a
mention in one of these, it’s
pretty impressive.
- 30. So if your company gets a mention
in the online social media ...
- 32. There are also the “grey” areas
where traditional and social
media meet
- 33. Blogs on news sites, live polls
and user comments on websites
- 35. A very small mention in The
Financial Times or the Wall
Street Journal .....
- 36. ... or a very big mention in
somebody’s blog ?
- 40. which makes it easier for anyone
to publish information about
themselves ...
- 42. 3. Both social media and traditional
media can reach a wide range of
audiences
- 43. For example, a blog or a TV
programme can reach millions or
just a few people.
- 46. 5. Unlike Public Relations 1.0,
Public Relations 2.0 has no go-
between to re-write your story
for you
- 48. ...there are laws
and codes of
practice
regarding
publishing what
is in the public
interest and
editorial
independence
- 50. And some bloggers have been
found guilty of libel or slander
resulting in fines or even prison
- 54. ... if you’re reaching out to people
and getting your story across,
then it’s all good.
- 55. Sara Paine
Verona PR and Marketing
T: + 44 (0)1474 361008
E: sara@verona-pr.com
www.verona-pr.com