1. SARA QUINN / @saraquinn
Social media
for branding

2. What do people find
when they search
for you?

3. Reporting
Conversation
Brand (Trust)
Inspiration

5. https://www.facebook.com/nytimes

7. http://livelymorgue.tumblr.com/

8. Reporting
Conversation
Brand (Trust)
Inspiration

13. http://www.msnbc.com/

14. What do
you have that
no one else has?

18. Share the back story.

19. Share the back story.
Push it out.

20. How did reporting happen?

21. How did reporting happen?
What’s tweetable?

23. http://vimeo.com/17689954

24. How did reporting happen?
What’s tweetable?

26. Read the original
government crash
report and see the
handwritten death
certificates.

27. How did reporting happen?
What’s tweetable?
Can you involve the audience?

33. How did reporting happen?
What’s tweetable?
Can you involve the audience?
What can users contribute?

35. http://austinmusicmap.com/

36. Twitter
SOCIAL MEDIA TOOL:

37. Pew Research Center’s Internet and American Life Project, 2013
Who uses Twitter?
18%
online adults
in the U.S.

38. Pew Research Center’s Internet and American Life Project, 2013
Who uses Twitter?
18%
online adults
in the U.S.
Typical user?
An 18-29 year old educated
minority with a well-paying job
(slightly more likely to be male
than female.)

48. Curate:
Pinterest
Tumblr
RebelMouse
SOCIAL MEDIA TOOLS:

49. 49
Connects your social
media accounts to create
one web page.

50. 50
https://www.rebelmouse.com/saraquinn/

51. 51
Reuse live-tweeting efforts.
Feed tweets or event hashtag.
Curate a big story.
Create a social dashboard for
your organization.

52. 52
Seattle’s KING-TV aggregates
photos, videos and links
from all of the station’s
accounts.

53. 53

54. HootSuite.com
SOCIAL MEDIA TOOLS:

55. Lets you schedule tweets in advance.
Good to use when you want to set up
a schedule for tweeting.

56. Analytics give you an idea of how
the push was received.