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Do it Google Way
Algeria
#gsamena
#gsamena2014
#dzgsa
#esigsa
#DoItGoogleWay
Contribution of Ibn
Rochd ILIMA’s in
improving IT in Batna
Ibn Rochd ILIMA’s Manager
Marref Rahma
1CS @ ESI
Tell us something you know
about Google
Google Student Ambassador
Program
What’s the GSA Program ?
An opportunity for students to act as liaisons
between Google and their universities.
Students... ?
Who are:
● Enrolled in full-time undergraduate/postgraduate study
● Available 10 hours per month to spend on...
Students like...
Students like...
YOU !
Why is the GSA Program for ?
● Enhance your professional development, leadership and
communication skills
● Meet, learn fr...
The GSA’s Community
● Access the unique network of GSA around the world (>1000 students).
● Interact with many enthusiast ...
The GSA’s Community
The GSA’s Community
The mission of a GSA
Attend the Summit :
● Workshops, trainings to learn about Google tools
● Get resources to enhance you...
The mission of a GSA
Rouse Your Campus « It’s Your Turn to Shine ! »
● Act as a campus contact for Google teams
● Help Goo...
How to apply ?
STAY TUNED !
Broadcast YourSelf
Algeria
Who’s speaking?
Sara Si-moussi
saramoussi@gsa-mena.org
Session Roadmap
 The Web Content Creators
 How to contribute ?
 Google Technologies for
Content Creators
 Craft a Succ...
The 3 WEBs
Read-Only
1996
Read & Write
2006
Read & Write
& Understand -
2016
What things did you search
for on Google this year ?
Google Search Year in review !
Who are the Content Creators ?
Sweden's PewDiePie, the most
popular YouTuber in the world.
The most trending Blog
YouTube ...
It can be also …
But … How do I contribute ?
Create Your Own Website !
+
But … How do I contribute ?
Use social medias !
But … How do I contribute ?
Create and feed a blog
But … How do I contribute ?
Blog vs Website
• Content is regularly updated.
• Not formal.
• Interactive.
• Informative and...
Google Technologies for
Content Creators
Google Webmaster Tools
Blogger : Some History don’t do harm !
• Pyra Labs, 1999
• http://www.blogger.com
• Bought by Google in 2010.
• Hosted on ...
Blogger : what makes it special ?
• Have as much blogs as you want !
Blogger : what makes it special ?
• An easy way to manage the blogs you are following.
Blogger : what makes it special ?
• Log in with your Google Account
Blogger : what makes it special ?
• Connect with Google+
Blogger : what makes it special ?
• You can make money with Blogger through
Google AdSense !
5 Tips to Write
Good Blog Post
#1
The Post Headline
Is More Important
Then The Post Itself
• 30 Most Successful People In Web Design.
• 10 Reasons Why Yo...
#2
Size does matter
• Too much text makes it look like there is a lot to do
• People looking for a quick answer can’t skim...
#3
Images Sell
Your Blog Post
#4
Styling your post
increases readability
#5
Write about something
people want to read
Quick Quiz
YouTube in Facts
• YouTube is a video-sharing website
• Headquartered in San Bruno, California.
• Founded: February 14, 20...
YouTube in Features
YouTube in Features
YouTube in Features
YouTube in Features
YouTube in Features
YouTube in Features
Brandings
Call To Action
YouTube in Features
YouTube in Features
Craft a Succesful
YouTube Content
Strategy
Why do we create ?
• Be famous
• Just share something we’re
good at it with the world !
The creative lifecycle
1.Be Happy
2.Get Viewers
3.Keep Your Viewers Happy
Keep Yourself Happy !
Be
passionate
Be Inspired and Inspirational !
• Build a social army by the
exchanges that occur between
people that view your channel
• ...
Build a sustainable plan
- Consider your show idea :
● Excite you, Inspire you, Passionate you
● Authentic
- How sustainab...
Get Viewers
Make your content
● Shareable : use ways to share, give reason to share ; what will you
do as a viewer ?
● Dis...
Get Viewers
Tips on collaborating with other YouTubers
● Make sure you have the same target audience
● Make sure your gues...
Example of Successful Collaboration
Keep Your Viewers Happy
Building a sustainable viewership
Make your content
● Conversational
● Targeted
● Consistent
● Int...
Conversational Show
● Why ?
Involving your fans give them a reason to view your channel.
And btw you’d have just gained la...
Targeted Show
● Find out who’s watching your channel, their ages, their
interest, are they passionate ?
● Check out your a...
Consistant Show
● Consistency means different things depending on who you
ask → a must to build a successful channel.
● Co...
Interactive Show
• Think about ways to involve your fans :
• Examples:
- Play games
- Launch challenges
- Ask them for vid...
Optimizing Content
Titles Thumbnails Descriptions
● Good title :
o Keywords first,
o Is descriptive (but
not too long),
o ...
Examples
Further readings
• Web 3.0
• Digital Advertising
• Search Engine Optimization
• Cloud
FUN TIME !
www.google.com/students
Google Opportunities
Want to take part of Google World ?
Yeah ! There’s more ……
Google Opportunities
Made with Code
Made with Code
‘‘ Made with code inspires girls to pursue their dreams with code
! ’’
Made with Code
What can you do with made w/ code?
• Design your jowlery
• Design Dresses
• The decoration of your house
• Build the music...
What can you do with made w/ code?
What can you do with made w/ code?
Made w/ Code
Check : www.madewithcode.com
And see the awsomeness you can realise
with Code
Google RISE Awards
“Google aspire for students to be creators and not just
consumers of tomorrow’s technology”
Google RISE Awards
Google RISE Awards are grants for organizations across the globe
that :
• Run initiatives that reach gi...
Google RISE Awards
What to do ?
• Demonstrate scale of CS program over one year and keep
Google updated on progress by submitting midyear and...
What do you receive ?
• Funding: Grants range from $15,000 to $50,000 USD.
• Access to a global network of CS partners: Th...
How to apply ?
check back in Fall 2015 for more information on applying for the
2016 Google RISE Awards.
For more informat...
Google Online Marketing Challenge
Google Online Marketing Challenge
Google Online Marketing Challenge
It is a unique opportunity for students to experience and create
online marketing campai...
How to apply ?
• Catch an idea
• Form a team
• Find an advisor
• Go through Google Online Marketing Challenge website and ...
Where and When ?
Application is open now !
Check : www.google.com/onlinechallenge
Google Science of Fair
And for more informations Check :www.google.com/students
And More !
Walk and Talk
like a millionnaire !
Hangout with Mo’ath Khlifat from Amman - Jordan
It all starts
with trying
Hangout with Marwa Jarks from UAE
Do It the Google Way
Do It the Google Way
Do It the Google Way
Do It the Google Way
Do It the Google Way
Do It the Google Way
Do It the Google Way
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Introducing the GSA program and opportunities for youth by Rahma Marref.
Session about Blogger and YouTube creator platforms, tips for content creators and audience attraction by Sara Si-moussi.

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Do It the Google Way

  1. 1. Do it Google Way Algeria #gsamena #gsamena2014 #dzgsa #esigsa #DoItGoogleWay
  2. 2. Contribution of Ibn Rochd ILIMA’s in improving IT in Batna Ibn Rochd ILIMA’s Manager
  3. 3. Marref Rahma 1CS @ ESI
  4. 4. Tell us something you know about Google
  5. 5. Google Student Ambassador Program
  6. 6. What’s the GSA Program ? An opportunity for students to act as liaisons between Google and their universities.
  7. 7. Students... ? Who are: ● Enrolled in full-time undergraduate/postgraduate study ● Available 10 hours per month to spend on Google evangelist work ● Familiar with Google products ● Active Google+ users ● Involved with student organizations and activities
  8. 8. Students like...
  9. 9. Students like... YOU !
  10. 10. Why is the GSA Program for ? ● Enhance your professional development, leadership and communication skills ● Meet, learn from Googlers and interact with them ● Be eligible to participate in special Google events, training and be considered for local internships ● Add the GSA program experience to your CV ● Receive your own pretty and exclusive Google SWAG
  11. 11. The GSA’s Community ● Access the unique network of GSA around the world (>1000 students). ● Interact with many enthusiast and passionate students from foreign countries !
  12. 12. The GSA’s Community
  13. 13. The GSA’s Community
  14. 14. The mission of a GSA Attend the Summit : ● Workshops, trainings to learn about Google tools ● Get resources to enhance your professional development ● Work in a collaborative work environment ● Get your official certificate as GSA !
  15. 15. The mission of a GSA Rouse Your Campus « It’s Your Turn to Shine ! » ● Act as a campus contact for Google teams ● Help Google better understand each university’s culture ● Hold trainings and events with your university community around Google’s core products, programs, initiatives
  16. 16. How to apply ? STAY TUNED !
  17. 17. Broadcast YourSelf Algeria
  18. 18. Who’s speaking? Sara Si-moussi saramoussi@gsa-mena.org
  19. 19. Session Roadmap  The Web Content Creators  How to contribute ?  Google Technologies for Content Creators  Craft a Successful YouTube Content Strategy
  20. 20. The 3 WEBs Read-Only 1996 Read & Write 2006 Read & Write & Understand - 2016
  21. 21. What things did you search for on Google this year ?
  22. 22. Google Search Year in review !
  23. 23. Who are the Content Creators ? Sweden's PewDiePie, the most popular YouTuber in the world. The most trending Blog YouTube Spotlight !!! The Saudi Arabian Women’s Blog
  24. 24. It can be also …
  25. 25. But … How do I contribute ? Create Your Own Website ! +
  26. 26. But … How do I contribute ? Use social medias !
  27. 27. But … How do I contribute ? Create and feed a blog
  28. 28. But … How do I contribute ? Blog vs Website • Content is regularly updated. • Not formal. • Interactive. • Informative and educational. • Interactivity about industry/customer issues. • Some people have a blog. • Content is static. • Formal/professional. • Interactivity does not exist. • Transactional. • Communication about products and/or services. • Almost everyone has a website.
  29. 29. Google Technologies for Content Creators Google Webmaster Tools
  30. 30. Blogger : Some History don’t do harm ! • Pyra Labs, 1999 • http://www.blogger.com • Bought by Google in 2010. • Hosted on BlogSpot or any user preference.
  31. 31. Blogger : what makes it special ? • Have as much blogs as you want !
  32. 32. Blogger : what makes it special ? • An easy way to manage the blogs you are following.
  33. 33. Blogger : what makes it special ? • Log in with your Google Account
  34. 34. Blogger : what makes it special ? • Connect with Google+
  35. 35. Blogger : what makes it special ? • You can make money with Blogger through Google AdSense !
  36. 36. 5 Tips to Write Good Blog Post
  37. 37. #1 The Post Headline Is More Important Then The Post Itself • 30 Most Successful People In Web Design. • 10 Reasons Why You’re Not Losing Weight • How To Optimize Your Blog For Search Engines, To Get More Traffic!
  38. 38. #2 Size does matter • Too much text makes it look like there is a lot to do • People looking for a quick answer can’t skim 3000 words. • People with time still don’t want to read 3000 words if there is a chance it was a waste of time.
  39. 39. #3 Images Sell Your Blog Post
  40. 40. #4 Styling your post increases readability
  41. 41. #5 Write about something people want to read
  42. 42. Quick Quiz
  43. 43. YouTube in Facts • YouTube is a video-sharing website • Headquartered in San Bruno, California. • Founded: February 14, 2005 • Founders: Chad Hurley, Steve Chen, Jawed Karim • Owned by Google in 2006 • CEO: Susan Wojcicki
  44. 44. YouTube in Features
  45. 45. YouTube in Features
  46. 46. YouTube in Features
  47. 47. YouTube in Features
  48. 48. YouTube in Features
  49. 49. YouTube in Features Brandings Call To Action
  50. 50. YouTube in Features
  51. 51. YouTube in Features
  52. 52. Craft a Succesful YouTube Content Strategy
  53. 53. Why do we create ? • Be famous • Just share something we’re good at it with the world !
  54. 54. The creative lifecycle 1.Be Happy 2.Get Viewers 3.Keep Your Viewers Happy
  55. 55. Keep Yourself Happy ! Be passionate
  56. 56. Be Inspired and Inspirational ! • Build a social army by the exchanges that occur between people that view your channel • Give them way ideas to share
  57. 57. Build a sustainable plan - Consider your show idea : ● Excite you, Inspire you, Passionate you ● Authentic - How sustainable are your ideas ? - If your audience is already here, are you able to maintain the show ? i-e : Your energy, your resources - You don’t need fancy tools for that
  58. 58. Get Viewers Make your content ● Shareable : use ways to share, give reason to share ; what will you do as a viewer ? ● Discoverable : easy to find. o Sharing, being opted-in, YouTube Search Engine. ● Accessible : does it require to have a look on a previous video to understand its content ? ● Collaborative : think about collaborating with people that do the same thing as you do → opportunity to gain new fans
  59. 59. Get Viewers Tips on collaborating with other YouTubers ● Make sure you have the same target audience ● Make sure your guest (collaborator) is/are really proud of their role in your video so as he/they share your common content
  60. 60. Example of Successful Collaboration
  61. 61. Keep Your Viewers Happy Building a sustainable viewership Make your content ● Conversational ● Targeted ● Consistent ● Interactive
  62. 62. Conversational Show ● Why ? Involving your fans give them a reason to view your channel. And btw you’d have just gained lawyers of your trend on the net. ● How ? Speak: - To Them in the Camera. - With them through social medias.
  63. 63. Targeted Show ● Find out who’s watching your channel, their ages, their interest, are they passionate ? ● Check out your audience details.
  64. 64. Consistant Show ● Consistency means different things depending on who you ask → a must to build a successful channel. ● Consistency is expected on : format, titles, show …etc. ● TV vs YouTube : YouTube allows viewers to watch what they want when they want. ● To grow your channel you have to specify a clear, narrow & focus topic on your stream. ● Whether you wanna switch to another type of content, ask yourself first how my fans will feel about it ?
  65. 65. Interactive Show • Think about ways to involve your fans : • Examples: - Play games - Launch challenges - Ask them for video ideas - Put on your creativity hat !
  66. 66. Optimizing Content Titles Thumbnails Descriptions ● Good title : o Keywords first, o Is descriptive (but not too long), o Gives you a teaser of the video o Puts the branding and episode numbers at the end. • Good Thumbnail : o Look good at multiple sizes, o Be in-focus, o Close-up, o High resolution & high contrast, o Match the video’s content • Good Description : o What audience can expect o Most important in the 3 first lines o Keywords first o Describe what’s on the video o Helpful links
  67. 67. Examples
  68. 68. Further readings • Web 3.0 • Digital Advertising • Search Engine Optimization • Cloud
  69. 69. FUN TIME !
  70. 70. www.google.com/students Google Opportunities
  71. 71. Want to take part of Google World ? Yeah ! There’s more …… Google Opportunities
  72. 72. Made with Code
  73. 73. Made with Code ‘‘ Made with code inspires girls to pursue their dreams with code ! ’’
  74. 74. Made with Code
  75. 75. What can you do with made w/ code? • Design your jowlery • Design Dresses • The decoration of your house • Build the music • Build your own website in easy way on : https://webmaker.org You can not believe that you will be able to do that with Code ?
  76. 76. What can you do with made w/ code?
  77. 77. What can you do with made w/ code?
  78. 78. Made w/ Code Check : www.madewithcode.com And see the awsomeness you can realise with Code
  79. 79. Google RISE Awards “Google aspire for students to be creators and not just consumers of tomorrow’s technology”
  80. 80. Google RISE Awards Google RISE Awards are grants for organizations across the globe that : • Run initiatives that reach girls , underrepresented minorities, and students facing socio-economic barriers under age 18 • Promote CS Students
  81. 81. Google RISE Awards
  82. 82. What to do ? • Demonstrate scale of CS program over one year and keep Google updated on progress by submitting midyear and end of year reports , Report on progress. • Communicate ideas and expertise on CS outreach programs within the global RISE community, taking part of a big community and share resources with it !
  83. 83. What do you receive ? • Funding: Grants range from $15,000 to $50,000 USD. • Access to a global network of CS partners: This includes an invitation to the annual RISE Global Summit and participation in the Google+ online community. • Consultancy with Google experts and volunteers: Learn about technical tools & organizational development over the course of 12 months
  84. 84. How to apply ? check back in Fall 2015 for more information on applying for the 2016 Google RISE Awards. For more informations check : www.google.com/edu/programs/google-rise-awards
  85. 85. Google Online Marketing Challenge
  86. 86. Google Online Marketing Challenge
  87. 87. Google Online Marketing Challenge It is a unique opportunity for students to experience and create online marketing campaigns using Google AdWords and Google+ . With a $250 AdWords advertising budget provided by Google, students develop and run an online advertising campaign for a business or non-profit organization over a three week period.
  88. 88. How to apply ? • Catch an idea • Form a team • Find an advisor • Go through Google Online Marketing Challenge website and apply
  89. 89. Where and When ? Application is open now ! Check : www.google.com/onlinechallenge
  90. 90. Google Science of Fair And for more informations Check :www.google.com/students And More !
  91. 91. Walk and Talk like a millionnaire ! Hangout with Mo’ath Khlifat from Amman - Jordan
  92. 92. It all starts with trying Hangout with Marwa Jarks from UAE

Introducing the GSA program and opportunities for youth by Rahma Marref. Session about Blogger and YouTube creator platforms, tips for content creators and audience attraction by Sara Si-moussi.

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