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PPT.pptx

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PPT.pptx

  1. 1. TABLE OF CONT ENTS 1. Comparison of Different Operational Strategies for Multi-National Companies I. Internal/ export strategy II. Global/Standardization Strategy III. Multi-domestic strategy IV. Transnational strategy 2. Richard muther’s layout planning I. Application on Frozen Vegetable Business II. Results of muther’s grid 3. Transportation models I. General layout II. North-West Corner method + results III. Intuitive Method + results IV. Comparison
  2. 2. International/ Export Strategy • Primary focus on domestic operations • No adaptability/customization as international market • No response to local conditions • Export/ licensed product Local Responsiveness Cost Reduction High Low Low High Multidomestic Strategy • Product customization according to each market • Product designs, payment methods decisions are under country managers. • Sale efficiency is sacrificed over Local Responsiveness Transnational Strategy • Standardization + Local responsiveness • Cost reduction to compete international competitors • Product quality maintained • Don’t have a single nation identity Global/ Standardization Strategy • Single product type for every market • Centralized market strategies, product design and supply chain management Comparison of Different Strategies
  3. 3. MUTHER’S GRID LAYOUT PLANNING FOR FROZEN VEGETABLE BUSINESS 1. Executive Cabinet 2. Operations Managers 3. Accounting 4. Marketing 6. Customer Service Center 7. Quality Assurance Team 8. Mechanical Technicians 9. Laborer 10. Logistics 11. Research & Development 5. Information Technology Department A E X O U I CODE CLOSENESS A Absolutely necessary E Especially important I Important O Ordinary OK U Unimportant X Not desirable O O U O I A A I O O U U O O E O O U O O I I E U U X U I E O O X I E I X X I U O U E I O X U I X U
  4. 4. TO FROM SAHIWAL ISLAMABA D HYDERABA D FACTORY CAPACITY LAHORE 100 MULTAN 300 KARACHI 300 WAREHOUS E REQUIREM ENT 300 200 200 700 Rs. 5 Rs. 9 Rs. 8 Rs. 4 Rs. 4 Rs. 5 Rs. 3 Rs. 3 Rs. 7 Lahore’s production capacity Transportati on cost per unit from multan to Hyderabad Total production capacity of company Requirement of each demand area GENERAL LAYOUT FOR TRANSPORTATION MODELS
  5. 5. TO FROM SAHIWAL ISLAMABA D HYDERABA D FACTORY CAPACITY LAHORE 100 100 MULTAN 200 100 300 KARACHI 100 200 300 WAREHOUS E REQUIREM ENT 300 200 200 700 5 9 8 4 7 5 3 4 3 1 2 3 4 5 TRANSPORTAITON MODEL FOR FROZEN VEGETABLE PACKS USING NORTH-WEST CORNER METHOD N W Direction of Movement
  6. 6. TO FROM SAHIWAL ISLAMABA D HYDERABA D FACTORY CAPACITY LAHORE 100 100 MULTAN 200 100 300 KARACHI 300 300 WAREHOUS E REQUIREM ENT 300 200 200 700 5 9 8 4 7 5 3 4 3 TRANSPORTAITON MODEL FOR FROZEN VEGETABLE PACKS USING INTUITIVE METHOD City selected with lowest cost = intuition

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