‘‘In traditional media, canvas dimensions
are a known constraint. With digital, however, the canvas is an unknown... We need to build on what we do know: content. Chris Armstrong, “The Infinite Grid”
✦ Defines how content will
support both users and business ✦ Sets priorities, standards, and benchmarks for success ✦ Creates a framework for decision- making ✦ Establishes shared vision for content across teams or departments
‘‘ The Microsoft.com team built
tools, guidelines, and processes to help localize everything from responsive images to responsive content into approximately 100 different markets... They adapted their CMS to allow Content Strategists to program content on the site. Nishant Kothary, “The Story of the New Microsoft.com”
Data models have been around
forever (well, a few decades at least). From Web Database Applications with PHP & MySQL by Hugh E. Williams and David Lane (O’Reilly, 2003)
...etc. etc. etc. Event Listings
Shows Blog Posts Articles Profiles Bios Help Modules Press Releases Directories Recipes Shows Product Listings News Briefs Research Papers
‘‘Adaptive content automatically adjusts to
different environments and device capabilities... [It] can be displayed in any desired order, made to respond to specific customer interactions, changed based on location, and integrated with content from other sources. Ann Rockley
We can’t manually manage how
each bit of content looks. But every bit of structure gives us the option to make a rule.
If a recipe is in
the app, then include the ratings before the ingredients.
‘‘Customers don't know—and don't care
to know—how government is organized. So why make them go from agency [website] to agency [website] to get the full picture of what gov't has to offer on any subject? Participant, National Dialogue on Improving Government Websites
THANK YOU Flickr images used
via CC-Attribution license unless otherwise noted. Illustrations used with the permission of Eva-Lotta Lamm. Save 25% on Content Everywhere with the code SWB: rfld.me/content-everywhere sarawb.com // @sara_ann_marie
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