Templates, trainings, threats: I’ve tried everything to get content from clients and colleagues sooner—and mobile hasn’t made things easier. Instead of planning pages, now we’re asking stakeholders to prioritize and manage a million bits of modular content.
So how do we keep our subject-matter experts from feeling overwhelmed, prevent carousel-obsessed executives from endless homepage arguments, and get the content we need to make design and development decisions?
The answer is in using content strategy as a means to orchestrate, not dictate.
44. “Wait, you want ME
2 to do WHAT?!
flickr.com/photos/bevgoodwin/9482142313/
45. ‘‘Publishing is easy! Just choose a
category, fill out these nine fields,
select three related items, and add
at least four tags from this PDF.
—Every CMS training