Watch that tone! Creating an information experience in the Atlassian voice (2016)1. SARAH KARP • IX TEAM LEAD • ATLASSIAN • @SKARPEDIEM
Watch that tone!
Creating an information experience
in the Atlassian voice
2. VOICE & TONE CHALLENGES
WHY VOICE & TONE
VOICE & TONE SOLUTIONS
Agenda
@SKARPEDIEM
4. KATE KIEFER LEE, MAILCHIMP
“
”
Creating meaningful interactions with users
requires a strategic voice with a human tone.
@SKARPEDIEM
20. DEFINE YOUR OWN VOICE
CREATE A PROCESS
SHARE WITH THE WORLD
@SKARPEDIEM
YOU’VE GOT THE POWER
21. You’ve got the power
Understand and utilize the full
power of a consistent voice & tone
@SKARPEDIEM
25. YOU’VE GOT THE POWER
CREATE A PROCESS
SHARE WITH THE WORLD
@SKARPEDIEM
DEFINE YOUR OWN VOICE
26. Define your own voice
Find a common voice across your
brand and content teams
@SKARPEDIEM
31. YOU’VE GOT THE POWER
DEFINE YOUR OWN VOICE
SHARE WITH THE WORLD
@SKARPEDIEM
CREATE A PROCESS
34. Set the scene Grab a card
Voicify your content in 3 steps
@SKARPEDIEM
35. Set the scene Grab a card Review
Voicify your content in 3 steps
@SKARPEDIEM
36. YOU’VE GOT THE POWER
DEFINE YOUR OWN VOICE
CREATE A PROCESS
@SKARPEDIEM
SHARE WITH THE WORLD