Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.

Research: Traveler’s Path to Purchase Journey

535 vues

Publié le

What factors influence a traveler’s purchase decisions? Expedia Media Solutions and Comscore reveal insights into the traveler’s path to purchase journey.

Publié dans : Voyages
  • Soyez le premier à commenter

  • Soyez le premier à aimer ceci

Research: Traveler’s Path to Purchase Journey

  1. 1. Travel Path to Purchase
  2. 2. METHODOLOGY Expedia Media Solutions commissioned comScore to conduct a study on travel path to purchase in the United Kingdom, United States and Canada comScore blended online travel behavioral data with data collected through a custom survey Custom Survey Qualifications Age 18+ Live in UK, US or Canada (each country required for each market being analyzed) Booked travel online within the past 6 months Survey yielded: United Kingdom: 817 total completes United States: 805 total completes Canada: 815 total completes Fielding dates: March 14 – 23, 2016 Behavioral Data Sources comScore PC Panel (2MM devices worldwide) comScore Mobile Panel (20,000 devices) comScore Multi-Platform comScore Census Tags (>1.5 trillion events monthly) Survey Statistical Reliability A sample of 800 is reliable within ±3.5% points at a 95% confidence interval A sample of 500 is reliable within ±4.4% points at a 95% confidence interval
  3. 3. 50 MILLION DIGITAL UK USERS CONSUMING 239 BILLION DIGITAL MINUTES EACH MONTH 3 258 MILLION DIGITAL US USERS CONSUMING 1.5 TRILLION DIGITAL MINUTES EACH MONTH 30 MILLION DIGITAL CANADA USERS CONSUMING 148 BILLION DIGITAL MINUTES EACH MONTH Data Source: comScore Media Metrix Multi-Platform Reporting, April 2016 data, Unique Visitors & Total Minutes.
  4. 4. 806 MILLION MINUTES SPENT ON DIGITAL TRAVEL CONTENT IN CANADA 18% INCREASE YEAR OVER YEAR 4 Data Source: comScore Media Metrix Multi-Platform Media Trend Reporting, UK, US, CA, January 2015 – April 2016 data, Total Minutes. 8.7 BILLION MINUTES SPENT ON DIGITAL TRAVEL CONTENT IN THE US 41% INCREASE YEAR OVER YEAR 2.4 BILLION MINUTES SPENT ON DIGITAL TRAVEL CONTENT IN THE UK 44% INCREASE YEAR OVER YEAR
  5. 5. 5 Number of visits to travel sites made by bookers 45 days before booking: 121 Data Source: comScore UK, US and Canada Desktop Panel, Custom Path to Booking Visitation Analysis, Weekly Visits per User, Dec ’15 – Feb ’16. Average Travel Site Visits per Week (Number of travel sites visited per week by the average segment member, Oct’15-Feb’16 aggregate) ONLINE BOOKERS INCREASINGLY ENGAGE WITH TRAVEL CONTENT IN THE WEEKS LEADING UP TO PURCHASE - 5.0 10.0 15.0 20.0 25.0 30.0 35.0 Week 6 before Week 5 before Week 4 before Week 3 before Week 2 before Week 1 before Week of booking UK US CA Average Travel Site Visits per Week (Number of travel sites visited per week by the average segment member, Oct’15-Feb’16 aggregate) 140 161
  6. 6. Download the Full Study: www.advertising.expedia.com bit.ly/travelresearchexpedia2

×