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Content is ux

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Version of presentation for Pixel Pioneers, Bristol, 2018.

Publié dans : Internet
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Content is ux

  1. 1. contentdesign.london
  2. 2. Content is user experience
  3. 3. User experience design
  4. 4. User experience design
  5. 5. purple.com
  6. 6. User experience research
  7. 7. User experience research
  8. 8. language interaction mental models accessibility
  9. 9. User experience content
  10. 10. content strategist content designer content editor ux writer copywriter editor writer
  11. 11. User experience content
  12. 12. endless.horse
  13. 13. We expressly exclude all conditions, warranties and other terms which might otherwise be implied by statute, common law or the law of equity and any liability for any direct, indirect or consequential loss or damage incurred by any user in connection with our site or in connection with the use, inability to use, or results of the use of our site.
  14. 14. 4 points to user experience
  15. 15. 1. User experience is finding the right information at the right time
  16. 16. Game time
  17. 17. Type your point in here
  18. 18. Content only works if it’s where your audience is when they want it
  19. 19. There’s nothing like ‘proper’ research
  20. 20. Knowing what happens offline is as important as what happens online
  21. 21. 2. Secret user experience
  22. 22. The action of taking in content is user experience
  23. 23. We humans are not nearly as special as we think we are.
  24. 24. IMG_4 789 Jason Santa Maria: How we read
  25. 25. Jason Santa Maria: How we read
  26. 26. It was a really sunny Saturday. Sam was having a great time on the beach. It took ages to find the pump and her friends were already on their inflatables in the water. Sam couldn’t believe how long it was taking to inflate the large carrot. She needed an ice cream badly.
  27. 27. 3. User experience is accessibility
  28. 28. Type your point in here
  29. 29. Type your point in here
  30. 30. Type your point in here
  31. 31. Type your point in here
  32. 32. Type your point in here Jargon: accessibility People may not understand it and you could alienate them
  33. 33. Type your point in here Jargon: user experience People may not understand it and you could alienate them
  34. 34. Type your point in here Titles: accessibility Help people scan the page so they can decide to read or not
  35. 35. Type your point in here Titles: user experience Help people scan the page so they can decide to read or not
  36. 36. Type your point in here Video: accessibility Use captions so anyone with a hearing impairment can still access the content
  37. 37. Type your point in here Video: user experience Use captions so anyone with a hearing impairment (like no headphones and on a bus) can still access the content
  38. 38. Type your point in hereUser experience in first 5 seconds
  39. 39. Type your point in here 1. page load
  40. 40. Type your point in here 2. design
  41. 41. Type your point in here 3. words
  42. 42. Type your point in here 1. thinking 2. think of words 3. search 4. pick from results 5. page load…
  43. 43. Type your point in here
  44. 44. Type your point in here
  45. 45. Type your point in here Titles tell a story
  46. 46. You have 3 seconds to get my attention and 5 to keep it. Value my time.
  47. 47. 4. User experience is giving value
  48. 48. 89% of all advertising is ignored = $17 billion - Dave Trott
  49. 49. This is all very lovely but… HOW?
  50. 50. 1. Value your content people
  51. 51. 2. Value your content people
  52. 52. 2. Understanding everything is not the same as doing everything
  53. 53. 3. Content people at discovery
  54. 54. 4. A whole organisation can run from one source of user/job stories
  55. 55. When… I want to… So I can…
  56. 56. GOV.UK
  57. 57. When I am about to go on holiday I want to know the safety features of standing on a balcony So I can stay safe
  58. 58. Said no-one ever When I am about to go on holiday I want to know the safety features of standing on a balcony So I can stay safe
  59. 59. When I am about to go on holiday I want to know the local laws So I can stay out of jail
  60. 60. When I am about to go on holiday I want to know what my insurance covers So I can buy additional cover if I need to
  61. 61. One source of user or job stories for a whole organisation = consistent, coherent experience
  62. 62. Summary Giving your audience the information they need at the time they need it is the user experience.
  63. 63. Thank you. contentdesign.london/book contentdesign.london/ choosing-a-course

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