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I am
Thierry Brunfaut,
Creative Director & Partner.
And we are Base.
@ThierryBrunfaut
5–Minute
Poster
Brussels. New York. Geneva.
My company
6 years ago
Stress
STRESS
Team
Team
5–Minute
Poster
Boss
Boss
Boss
Assistant
Assistant
Assistant
Assistant
Assistant
Assistant
Assistant
Assistant
Assistant
Assistant
Assistant
Assista...
Creative
Team
Manage.
Team
Creative
Team
Manage.
Team
Creative
Team
Manage.
Team
Lundi Mardi Mercredi Jeudi Vendredi Samedi Dimanche
Typical week
Total
Chaos!
Lundi Mardi Mercredi Jeudi Vendredi Samedi Dimanche
Typical week
Total
Chaos!
Lundi Mardi Mercredi Jeudi Vendredi Samedi Dimanche
Typical week
Total
Chaos!
Lundi Mardi Mercredi Jeudi Vendredi Samedi Dimanche
Typical week
And one day,
I received this
…
We had to change
1.
I want to learn.
Everyday.
2.
I want ownership
on my projects.
3.
I want us to work as a team.
Creative & management together.
4.
I want more autonomy,
more time and more flexibility.
Work less.
Work better.
Learn.
Work less.
Work better.
Learn.
Have fun.
Project management
Creative
Project management
ManagementCreative
Project management
ManagementCreative
Project management
Project lead
ManagementCreative
Project management
Project lead Client lead
ManagementCreative
Project management
Project lead Client lead
ManagementCreative
Project management
ManagementCreative
Project management
ManagementCreative
Project management
Creative
management
Project management
5–Minute
Poster
5–Minute
Poster
Boss
Assistant
Assistant
Assistant
Assistant
Assistant
Assistant
Assistant
Assistant
Assistant
Assistant
Assistant
Assista...
Boss
Boss
Boss
Leader
Leader
Leader
Leader
Leader
Leader
Leader Leader
Leader
Leader
LeaderLeader
Leader
Team
Team
5–Minute
Poster
5–Minute
Poster
The Base week
4 Rendez-vous
1.
Monday morning
Challenges of the week
1
Lundi Mardi Mercredi Jeudi Vendredi Samedi Dimanche
1. Challenges of the week
1. Challenges of the week
Monday 9:30 – 10:00
1. Challenges of the week
Forward visioning
1. Challenges of the week
Forward visioning
2.
Wednesday morning
Creative Meeting
1
2
Lundi Mardi Mercredi Jeudi Vendredi Samedi Dimanche
2. Creative Meeting
2. Creative Meeting
Wednesday 9:30 – 12:30
BaseBru
2. Creative Meeting
Wednesday 9:30 – 12:30
5–Minute
Poster
2. Creative Meeting
Wednesday 9:30 – 12:30
BaseNyc
2. Creative Meeting
Wednesday 9:30 – 12:30
BaseDigital
BaseGva
The cornerstone
of the Creative Meeting:
The inclusions
The Inclusion Method:
The Inclusion Method:
The Inclusion Method:
1. What is my energy today?
The Inclusion Method:
1. What is my energy today?
2. What happened since the last time we met?
The Inclusion Method:
1. What is my energy today?
2. What happened since the last time we met?
3. What are my expectations...
The Inclusion Method:
1. What is my energy today?
2. What happened since the last time we met?
3. What are my expectations...
2. Creative Meeting
You need space!
BaseBru’s core
2. Creative Meeting
You need space!
BaseNyc’s core
5–Minute
Poster
2. Creative Meeting
Do it with clients
Workshop Delvaux Brussels Workshop PSLab Beirut
2. Creative Meeting
Do it with clients
Workshop Essentiel Antwerp
3.
Thursday noon
Lunch
1
3
2
Lundi Mardi Mercredi Jeudi Vendredi Samedi Dimanche
3. Thursday lunch
3. Thursday Lunch
Thursday 12:30 – 14:00
3. Thursday Lunch
Thursday 12:30 – 14:00
3. Thursday Lunch
Thursday 12:30 – 14:00
5–Minute
Poster
4.
Friday afternoon
Feedback of the week
1
3
4
2
Lundi Mardi Mercredi Jeudi Vendredi Samedi Dimanche
4. Feedback of the week
Friday 14:30
4. Feedback of the week
4. Feedback of the week
Back visioning
4. Feedback of the week
Back visioning
5–Minute
Poster
What about the rest
of the week?
1
3
4
2
Lundi Mardi Mercredi Jeudi Vendredi Samedi Dimanche
Rest of the week?
Full
Autonomy!
1
3
4
2
Lundi Mardi Mercredi Jeudi Vendredi Samedi Dimanche
Rest of the week?
Rest of the week?Rest of the week?
Full
Autonomy!
1
3
4
2
Lundi Mardi Mercredi Jeudi Vendredi Samedi Dimanche
Flexibility
Full
Autonomy!
4 &1
3
2
Lundi Mardi Mercredi Jeudi Vendredi Samedi Dimanche
Flexibility.
Full
Autonomy!
4 &1
3
2
Lundi Mardi Mercredi Jeudi Vendredi Samedi Dimanche
Flexibility.
Work less.
Work better.
Work less.
Work better.
Learn.
The 4+1 week
5–Minute
Poster
Final note
5–Minute
Poster
5–Minute
Poster
Thank you!
@ThierryBrunfaut
Travailler moins, travailler mieux : la recette en 5 points de la semaine idéale - Par Thierry Brunfaut
Travailler moins, travailler mieux : la recette en 5 points de la semaine idéale - Par Thierry Brunfaut
Travailler moins, travailler mieux : la recette en 5 points de la semaine idéale - Par Thierry Brunfaut
Travailler moins, travailler mieux : la recette en 5 points de la semaine idéale - Par Thierry Brunfaut
Travailler moins, travailler mieux : la recette en 5 points de la semaine idéale - Par Thierry Brunfaut
Travailler moins, travailler mieux : la recette en 5 points de la semaine idéale - Par Thierry Brunfaut
Travailler moins, travailler mieux : la recette en 5 points de la semaine idéale - Par Thierry Brunfaut
Travailler moins, travailler mieux : la recette en 5 points de la semaine idéale - Par Thierry Brunfaut
Travailler moins, travailler mieux : la recette en 5 points de la semaine idéale - Par Thierry Brunfaut
Travailler moins, travailler mieux : la recette en 5 points de la semaine idéale - Par Thierry Brunfaut
Travailler moins, travailler mieux : la recette en 5 points de la semaine idéale - Par Thierry Brunfaut
Travailler moins, travailler mieux : la recette en 5 points de la semaine idéale - Par Thierry Brunfaut
Travailler moins, travailler mieux : la recette en 5 points de la semaine idéale - Par Thierry Brunfaut
Travailler moins, travailler mieux : la recette en 5 points de la semaine idéale - Par Thierry Brunfaut
Travailler moins, travailler mieux : la recette en 5 points de la semaine idéale - Par Thierry Brunfaut
Travailler moins, travailler mieux : la recette en 5 points de la semaine idéale - Par Thierry Brunfaut
Travailler moins, travailler mieux : la recette en 5 points de la semaine idéale - Par Thierry Brunfaut
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Travailler moins, travailler mieux : la recette en 5 points de la semaine idéale - Par Thierry Brunfaut

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Travailler moins, travailler mieux : la recette en 5 points de la semaine idéale - Par Thierry Brunfaut

  1. 1. I am Thierry Brunfaut, Creative Director & Partner. And we are Base.
  2. 2. @ThierryBrunfaut
  3. 3. 5–Minute Poster
  4. 4. Brussels. New York. Geneva.
  5. 5. My company 6 years ago
  6. 6. Stress
  7. 7. STRESS
  8. 8. Team
  9. 9. Team
  10. 10. 5–Minute Poster
  11. 11. Boss
  12. 12. Boss
  13. 13. Boss Assistant Assistant Assistant Assistant Assistant Assistant Assistant Assistant Assistant Assistant Assistant Assistant Assistant ssistant Assista Assistant
  14. 14. Creative Team Manage. Team
  15. 15. Creative Team Manage. Team
  16. 16. Creative Team Manage. Team
  17. 17. Lundi Mardi Mercredi Jeudi Vendredi Samedi Dimanche Typical week
  18. 18. Total Chaos! Lundi Mardi Mercredi Jeudi Vendredi Samedi Dimanche Typical week
  19. 19. Total Chaos! Lundi Mardi Mercredi Jeudi Vendredi Samedi Dimanche Typical week
  20. 20. Total Chaos! Lundi Mardi Mercredi Jeudi Vendredi Samedi Dimanche Typical week
  21. 21. And one day, I received this …
  22. 22. We had to change
  23. 23. 1. I want to learn. Everyday.
  24. 24. 2. I want ownership on my projects.
  25. 25. 3. I want us to work as a team. Creative & management together.
  26. 26. 4. I want more autonomy, more time and more flexibility.
  27. 27. Work less. Work better. Learn.
  28. 28. Work less. Work better. Learn. Have fun.
  29. 29. Project management
  30. 30. Creative Project management
  31. 31. ManagementCreative Project management
  32. 32. ManagementCreative Project management Project lead
  33. 33. ManagementCreative Project management Project lead Client lead
  34. 34. ManagementCreative Project management Project lead Client lead
  35. 35. ManagementCreative Project management
  36. 36. ManagementCreative Project management
  37. 37. ManagementCreative Project management
  38. 38. Creative management Project management
  39. 39. 5–Minute Poster
  40. 40. 5–Minute Poster
  41. 41. Boss Assistant Assistant Assistant Assistant Assistant Assistant Assistant Assistant Assistant Assistant Assistant Assistant Assistant ssistant Assista Assistant
  42. 42. Boss
  43. 43. Boss
  44. 44. Boss Leader Leader Leader Leader Leader Leader Leader Leader Leader Leader LeaderLeader Leader
  45. 45. Team
  46. 46. Team
  47. 47. 5–Minute Poster
  48. 48. 5–Minute Poster
  49. 49. The Base week
  50. 50. 4 Rendez-vous
  51. 51. 1. Monday morning Challenges of the week
  52. 52. 1 Lundi Mardi Mercredi Jeudi Vendredi Samedi Dimanche 1. Challenges of the week
  53. 53. 1. Challenges of the week Monday 9:30 – 10:00
  54. 54. 1. Challenges of the week Forward visioning
  55. 55. 1. Challenges of the week Forward visioning
  56. 56. 2. Wednesday morning Creative Meeting
  57. 57. 1 2 Lundi Mardi Mercredi Jeudi Vendredi Samedi Dimanche 2. Creative Meeting
  58. 58. 2. Creative Meeting Wednesday 9:30 – 12:30 BaseBru
  59. 59. 2. Creative Meeting Wednesday 9:30 – 12:30
  60. 60. 5–Minute Poster
  61. 61. 2. Creative Meeting Wednesday 9:30 – 12:30 BaseNyc
  62. 62. 2. Creative Meeting Wednesday 9:30 – 12:30 BaseDigital BaseGva
  63. 63. The cornerstone of the Creative Meeting: The inclusions
  64. 64. The Inclusion Method:
  65. 65. The Inclusion Method:
  66. 66. The Inclusion Method: 1. What is my energy today?
  67. 67. The Inclusion Method: 1. What is my energy today? 2. What happened since the last time we met?
  68. 68. The Inclusion Method: 1. What is my energy today? 2. What happened since the last time we met? 3. What are my expectations for the meeting?
  69. 69. The Inclusion Method: 1. What is my energy today? 2. What happened since the last time we met? 3. What are my expectations for the meeting? 4. What will be my contribution?
  70. 70. 2. Creative Meeting You need space! BaseBru’s core
  71. 71. 2. Creative Meeting You need space! BaseNyc’s core
  72. 72. 5–Minute Poster
  73. 73. 2. Creative Meeting Do it with clients Workshop Delvaux Brussels Workshop PSLab Beirut
  74. 74. 2. Creative Meeting Do it with clients Workshop Essentiel Antwerp
  75. 75. 3. Thursday noon Lunch
  76. 76. 1 3 2 Lundi Mardi Mercredi Jeudi Vendredi Samedi Dimanche 3. Thursday lunch
  77. 77. 3. Thursday Lunch Thursday 12:30 – 14:00
  78. 78. 3. Thursday Lunch Thursday 12:30 – 14:00
  79. 79. 3. Thursday Lunch Thursday 12:30 – 14:00
  80. 80. 5–Minute Poster
  81. 81. 4. Friday afternoon Feedback of the week
  82. 82. 1 3 4 2 Lundi Mardi Mercredi Jeudi Vendredi Samedi Dimanche 4. Feedback of the week
  83. 83. Friday 14:30 4. Feedback of the week
  84. 84. 4. Feedback of the week Back visioning
  85. 85. 4. Feedback of the week Back visioning
  86. 86. 5–Minute Poster
  87. 87. What about the rest of the week?
  88. 88. 1 3 4 2 Lundi Mardi Mercredi Jeudi Vendredi Samedi Dimanche Rest of the week?
  89. 89. Full Autonomy! 1 3 4 2 Lundi Mardi Mercredi Jeudi Vendredi Samedi Dimanche Rest of the week?
  90. 90. Rest of the week?Rest of the week? Full Autonomy! 1 3 4 2 Lundi Mardi Mercredi Jeudi Vendredi Samedi Dimanche Flexibility
  91. 91. Full Autonomy! 4 &1 3 2 Lundi Mardi Mercredi Jeudi Vendredi Samedi Dimanche Flexibility.
  92. 92. Full Autonomy! 4 &1 3 2 Lundi Mardi Mercredi Jeudi Vendredi Samedi Dimanche Flexibility.
  93. 93. Work less. Work better.
  94. 94. Work less. Work better. Learn.
  95. 95. The 4+1 week
  96. 96. 5–Minute Poster
  97. 97. Final note
  98. 98. 5–Minute Poster
  99. 99. 5–Minute Poster
  100. 100. Thank you!
  101. 101. @ThierryBrunfaut

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