1. Improve Your Instagram
Curb Appeal

2. Why Instagram?
The Brand of You
Leveraging your
personal brand
on IG

3. What you'll walk away with...

4. Who is this girl?

5. Your Feedback
+ a Bonus

6. Why Instagram?

7. 1 Billion People

8. "I just booked another client who fits
perfectly into the new version of my ideal
client! She said she found me on
Instagram. She loved my bio and loved all
the content I was sharing on that topic."
Ciara Gigleux, Copywriter

9. 5.3 Million #realestateagent

10. 15.7k #louisvillerealestate

11. The Secret Sauce...YOU!

12. "To be in
business today,
our most
important job is
to be head
marketer for the
brand called
You."

13. What do you want to be
known for?

14. Who do you want to be
known to?

15. What do they
need to know?

16. How do you want to
be perceived?

17. "Our Personal Brand
Isn’t About Us - It’s
about our people and our
stories overlapping with
them - unite and empower
your people."

18. The 4 "C"-crets

19. #1 Content

20. is the fuel
behind getting
known."
"Content

21. yes?
What do your people
need to know to say

22. 3 Types of Content:
Value
Connection
Promotional

23. Content
Bank

24. Your Bio Recipe
I help ___ (who you help),
with _____ (how you help),
so that they can ___ (reach their
ultimate goal).

25. #2 Connections
Potential Clients
Partners
PR

26. #Hashtags
The role of

27. Connection Ideas:
Buyer Spotlights
Partner Spotlights
Respond to all
Ask questions
Podcast/Press
comments
pitches

28. #3 Get in front
of theCamera.

29. "I don't like my voice on video."
"I don't want to be too self promotional."
"I don't want to be annoying."
"No one cares about seeing me."

30. "People connect People."with

31. Camera shy no more:
Stories
Lives
IGTV
In your feed
Professional
photos

32. #4 Consistency

33. - Decide on a schedule
- Scheduling tool
- Content batching

34. Your Buyer

35. How do you measure up?
Instagram Insights

36. Content
Connections Camera
Consistency

37. Ready to
dive in?

38. 1/2 Day Intensive

39. Your Feedback
+ a Bonus
www.beetboxmedia.com/hpsurvey