Google vs. Bing: Should your business focus on both search engines?

1. GOOGLE AND BING: SHOULD YOUR
BUSINESS FOCUS ON BOTH SEARCH
ENGINES?
Tips, suggestions, and inspiration from GennGlobal

3. INTRODUCTION
 It is commonly known that ranking well on Google is
a necessity for businesses today.
 But should you also devote resources to ranking
well on Bing?
 Next, we will provide information about both Bing
and Google with the intention of helping you decide
which search engine, if not both, is right for your
business.

4. WHAT IS GOOGLE?
 Let’s be real—you’ve probably heard of Google and
most likely use it on a regular basis.
 Google is one of the top five most visited websites
on the entire Internet.
 Naturally, this means that Google is the #1 search
engine in use today and is currently accessed by
88% of global users.
 Ranking well in Google is a necessity for any
business.

5. WHAT IS BING?
 Bing is a product of Microsoft that was launched in
2009.
 Bing boasts 150 million unique users that search for
local businesses and services.
 Given the way that Bing’s search algorithms work,
Bing has become known for its impressive localised
search results—and as Google’s “little brother.”

6. HOW DO THEY COMPARE?
 There are several similarities between Google and
Bing. For example, both search engines highly
value PageRank and link authority.
 However, there are important differences between
the two, including:
 Google is much better at keyword matching, and
recognising synonyms and context around keywords
searched.
 When searching for ambiguous search terms, Google
tends to provide the most searched option, while Bing
provides the most localised option.
 Older websites and .gov and .edu websites are given
privilege by Bing, while they are not by Google.

8. SO, WHAT SHOULD YOU DO?
 Ideally, you’ll choose both. However, if funds are
tight and you must choose one search engine to
optimize your assets for, you’re safe choosing
Google.
 With that in mind, Bing is a powerful option for small
business that want to take advantage of its
localised preferences to receive local visitors.