ZEDTalk 3: Creativity & ROI

2. RETHINKING R.O. I .
1 9 T H NOVEMBER 201 4
Simon Gill
Chief Creative Officer, UK
@skinnybouffant

3. Building Innovating Leading
Building & Optimising
Digital Platforms
SEO / SEM
Social Channels
Campaigns
Transactional Sites
Content Management
Measurement Frameworks
Application Support
Multichannel /
Multi Device Distribution
Multi Signal Media
Social CRM
Branded Content/Utilities
Experiential
Social Business Design
Service Innovation
Brand / Business Creation
IP & New Formats
Advocacy And Influencer
Engagements
Global Asset Management
And Distribution
The Digital Journey
Connect The Basics Up Start To Differentiate Future Proof Our Business

5. We
Take
R.O.I.
Seriously Google:
Serious face

6. Best ROI
For each £1 spent, the client made:
EON Campaign
£GOOD
Platform Upgrade
£BETTER
Optimisation
£EPIC

10. Social Posts
12000 notes
33 backlinks
People Reached
89,216
Likes, Comments
& Shares 7,205
Post Clicks 3,886
Referral Visits
46% increase

11. Optimize
Improve
Increase Efficiency

12. Efficient is brittle

14. Imaginative marketing and commercial success

17. “Failure gives you information
that is not available to everyone…
This makes it the most valuable
information”
Sergio Alcocer, President Latinworks, 2014

18. Make creativity the
catalyst for your
investment

19. Investment
Noun
[ mass noun ] the action or process of investing
money for profit:
• [ count noun ] an act of devoting time, effort,
or energy to a particular undertaking with the
expectation of a worthwhile result

20. Investment
Noun
[ mass noun ] the action or process of investing
money for profit:
• [ count noun ] an act of devoting time, effort,
or energy to a particular undertaking with the
expectation of a worthwhile result

23. OVERHEAD 1

25. Theme day Exploration Creation Realisation Graduation
(3 weeks)
Assessment
Gate
(6 weeks)
Investment
Gate

26. Code name:!
Accident factory!

32. Return on Innovation