2. • Demographics – Aged 18 to 40 years, working in urban areas,
pursing or have gained high levels of education, Mid-range
incomes and regular users of the internet shopping sites.
• Psychographics – Interested in fashion trends, conscious of
how they look, enjoy shopping and socializing, hectic lifestyle.
• In zara (chennai),The customer Walk-in is quite good.
50% of Foreigners.
30% of North Indians.
10% of Business women & IT Professionals.
10% of Film Industry.
5% of chennailities

3. Store Rank : 2
Mod/Qua/Col : 0518/258/805
INR : 5990/-
Store Rank : 1
Mod/Qua/Col : 1639/152/064
INR : 2890/-

4. Store Rank : 3
Mod/Qua/Col : 5039/157/401 INR
: 1990/-
Store Rank : 4
Mod/Qua/Col : 7484/052/080
INR : 2890/-

5. Store Rank : 5
Mod/Qua/Col : 0518/042/401
INR : 3990/-
Store Rank : 6
Mod/Qua/Col : 5039/151/800
INR : 1990/-

6. Store Rank : 7
Mod/Qua/Col : 2655/170/044
INR : 1990/-
Store Rank : 8
Mod/Qua/Col : 2674/238/401
INR : 3990/-

7. Store Rank : 9
Mod/Qua/Col : 7546/239/800
INR : 3990/-
Store Rank : 10
Mod/Qua/Col : 7596/321/066
INR : 2990/-

8. HIGH-HEELED SLINGBACK SHOES
Ref. 5801/301
Heights of heel: 9,3 cm. / 3,66”
3,990 INR
MINI CITY BAG
Ref. 4070/304
25 x 31 x 11 cm. / 10 x 12 x 4
3,790 INR
TWO-TONE CITY BAG
Ref. 8048/304
25 x 38 x 14 cm. / 10 x 15 x 6 »
3,990 INR
MINI SHOPPER WITH POCKET
Ref. 8492/304
34 x 29 x 14 cm. / 13 x 11 x 6 »
2,890 INR

9. Perfumes:
 Roll on
 Paris
 Milano
 Oriental
 Fruity

10. Roll on Paris
Description
10 ml
Made in Spain
Corso vittorio emanuele
Paris Nº92 Champs Elysees by Zara is a
Oriental fragrance for women. This is a
new fragrance. Paris Nº92 Champs
Elysees was launched in 2012. The
fragrance features bergamot, jasmine,
vanilla, patchouli and caramel.

11. Milano
11 Corso Vittorio
Emanuele
Milano by Zara is a Floral
Fruity fragrance for
women. This is a new
fragrance. 11 Corso
Vittorio Emanuele
Milano was launched in
2013. Top note is apple;
middle notes are peony,
brazilian orange and violet;
base note is sandalwood.

12. Oriental
Fruity
Oriental by Zara is a Oriental Floral
fragrance for women. Top notes are
rose and freesia; middle notes are
cedar and sandalwood; base notes are
vanilla and caramel.
Fruity by Zara is a
Floral Fruity fragrance for
women. Top note is grapefruit;
middle note is rose; base notes
are amber, vanilla and
sandalwood.

13. • TROUSERS:
CHINOS WITH BELT
Article No: 6861/370
2,990 INR
Tan Navy white Caramel Black

14. • TROUSERS:
TROUSERS WITH BELT
Article No: 6786/300
2,990 INR
Tan
Navy blue
Lt.Green
Pale pink
Beige
White
Brown
Petrol Blue

15. • Denims:
PATCHED JEANS
Article No: 0840/301
3,990 INR
WASHED
SKINNY JEANS
WITH RIPS
Article No:
6855/301
3,990 INR
SKINNY JEANS
Article No:
6855/300
3,990 INR
SKINNY
JEANS WITH
RIPS
Article No:
6855/303

16. LEATHER MOCCASINS WITH
TASSELS
Ref. 5090/302
5,990 INR
SLIP-ON SHOES
Ref. 5266/302
2,990 INR
LEATHER DRIVING SHOE
Ref. 5102/302
4,990 INR
COMBINED LEATHER
DRIVING SHOE
Ref. 5104/302
4,990 INR

17. ZARA UOMO & ZARA MAN
SILVER COMBO PACK
ZARA MAN GOLD & SILVER Perfume
Eau de toilette 2 X 1.OZ /2 X 30ML
Zara Man Uomo is a Oriental Spicy
fragrance for men & Zara Man Silver is a
Citrus Aromatic fragrance for men. Eau
de toilette X2 75ml 2.5 US FL.OZ Made in
Spain
ZARA GOLD AND SILVER
COMBO PACK

18. ZARA UOMO & ZARA MAN
SILVER COMBO PACK
ZARA MAN SILVER Perfume Eau de
toilette 1.OZ /30ML
ZARA COLLECTION & SPORT Eau De
Toilette Pour Homme Two-Pack 2x100ml
3.4 US. FL.
ZARA GOLD AND SILVER
COMBO PACK

19. COMPARSION BETWEEN ZARA AND
OTHER COMPETITORS
• ZARA's strength still ability to create great-fitting and very competitively
priced men's dress shirts
• When compare to Diesel jeans, (which is well-known for its pricy Italian-
made jeans) ZARA's is current lineup to be pretty competitive.
• We can find a shirt that appears to be "custom tailored"-the shirts fit as
well in Ralph Lauren custom shirts, which tend to be much more
expensive.
• some extent ZARA, seem to intuitively understand that tight-fitting, neatly
cut denim is here to stay for at least the next five years
• Zara shoes on an increasing amount of ladies – and for good reason. From
pastels, edgy-but-delicate cutouts, soft silhouettes, and bold straps this
line is powerful, playful, and sexy.
• The accessible price point for such amazing designs. On the whole, prices
range for the Zara shoe collection range from $39-$129 for heels, and
boots range from $59 to $189.

20. SWOT ANLAYSIS FOR ZARA

21. SWOT ANLAYSIS FOR ZARA

22. SUGGESTIONS
• Learning, always busy in work and the work is repetitive
• Need to be really fast and productive. Need to understand everything at
once.
• Training needs to be a little more in depth.
• Organize more staff on the floor when training new employees so that
they can get a full and detailed training shift.