1. Effect of Store Design of
Supermarket in Purchasing
behaviour of consumers
SUBMITTED BY:
ASWIN TR (18382008)
SARATH S NAIR (18382055)
VISHNU KM (18382070)
2. OBJECTIVES
The overall aim of the study is to investigate the impact of store
design and layout on consumer purchasing behaviour in Quick Pick
International Hypermarket.
To study the impact of arrangement of products in purchasing
behaviour of customers.
To study the impact of store design in persuading customers to
buy undesired products.
3. HYPOTHESIS
Hypothesis 1: There is no significant relation between store
design and customer buying behaviour.
Hypothesis 2: There is significant relation between store design
and customer buying behaviour.
4. SOURCE AND DATA COLLECTION
PRIMARY DATA:
Primary data was collected by direct observation, Interview
and questionnaire method.
SECONDARY DATA:
Secondary data was collected from Journals and magazines.
5. PERIOD OF STUDY
The study was conducted for a period of 2 months
from December 2018 to January 2019.
6. TOOLS USED
TOOLS FOR DATA COLLECTION:
Questionnaire
Interview
TOOLS FOR DATA ANALYSIS:
Percentage Analysis
MS Excel
Graphical Tools(Bar Charts, Pie Charts, Line Graphs and
Histograms)
7. SAMPLE SIZE
The sample size of the study is 200 customers of
Quick Pick International Hypermarket.
Convenience sampling is used to select sample.
8. DATA
Frequency of visiting Quick Pick International Hypermarket.
Items that are frequently bought by customers.
Items which the customer bought by spot purchasing
decision.
Frequency of layout change and product movement for
corresponding period.
9. LIMITATIONS
Response of the questionnaire was as per respondent understanding, which may
differ from respondent to respondent.
Data is collected from customer of specific region, finding is limited to Pondicherry.
Lack of response from customers
Fluency in language
The study confined to the age group of 18 to 45
The Study is based on sampling method. So the sampling errors bound to occur.