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Basic seo

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Basic SEO, if you are newer to SEO, let's have a try!! This slide is for SEO beginner who wants to explore digital marketing, SEARCH ENGINE OPTIMIZATION technique.

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Basic seo

  1. 1. Basic SEO Chak Saray / 30 June 2017
  2. 2. Agenda ● What & Why SEO? ● SERP ● Ranking Factors ● References ● Tools & Video Demo ● Q&A
  3. 3. What is SEO? It is the technique of getting traffic for ‘Free’ and ‘Organic’.
  4. 4. Why Should You Care? - Increase traffic (get higher ranking) - Generate leads - Boost sales
  5. 5. SERP Search Engine Result Page: - CCP - SEO
  6. 6. SERP SEO result element: - Title - URL - Description
  7. 7. Ranking & Factors - Content - Technical - Link
  8. 8. Ranking Factors Content: - Fresh - Original - Keyword used - Relevance/In demand - Grammarly SEO The power of - Fresh, Original Content
  9. 9. Ranking Factors Technical: - Title tags - Meta Description - Anchor text in links - Keywords used in texts - Internal and external links - H1, H2, H3… - Alt Tags - Domain name - Sitemap - Responsive - Website Pages accessibility
  10. 10. Ranking Factors Technical: H1 ⇒ Very very important keyword H2 ⇒ Very important keyword H3 ⇒ important keyword
  11. 11. Ranking Factors Link Building: Internal Link Internal Link
  12. 12. Ranking Factors
  13. 13. Ranking Factors Social sharing: - Share - Like - Comment - Mention - Following - Link
  14. 14. References - Moz https://moz.com/learn/seo/what-is-seo - Wikipedia: https://en.wikipedia.org/wiki/Search_engine_optimization - https://www.whatisseo.com/
  15. 15. Some Tools
  16. 16. VIDEO
  17. 17. Thanks You!!!

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