Media kit for FilFan.com explaining the website, the channels for content delivery, the ad spots and some advertising case-studies.

1. FilFan.com - Media Kit
Last
updated
by
the
Marke0ng
Department
June
2013

2. Enormous amount of user-submitted articles
and opinions, comments and forums
FilFan.com is the leading Arabic-language entertainment news portal in the Arab region
Category: Entertainment news
Breaking news 24/7, most credible among
other media in the same field
Exclusive interviews with the most
popular superstars in the region
Rich multimedia content
Launched in 2006, FilFan.com offers in depth movies and television updates and news, as well as extensive coverage of more than 100 events a year
ranging from concerts, cultural events, to movies premiere and cinema or music festivals.
Movies, music albums, TV series
database.
FilFan.com website also has a
mobile-version.
(more info about mobile advertising
options in the Mobile Advertising Kit)
Live chat with celebrities from
Egypt and the Arab World

3. Audience
Type
and
Site
Sta/s/cs
Audience
Users spend up to 3 min on site per each visit.
More than 70% of the users visited the site more than 2
times a month, which suggests that the site content is
engaging enough for visitors to come back.
FilFan.com is strongly popular amongst both male and
female users, which are part of mainly two age groups:
between 18 and 24 years old and between 25 and 34.
Visitors of FilFan.com are active on the social media scene
and FilFan.com acts like a source of stories, polls, and media
content that they would like to share over Facebook and
Twitter.
Info sources: Google Analytics
1.8 million
Visits
7 million
Page Views
800,000
Unique Users
Traffic over allCompetitive Edge
Dedicated to the entertainment
sector, FilFan.com is the only place to
find exclusive interviews and up to
date news about the industry across
the region.
FilFan.com has credible and original
content in Music, Cinema and TV
industries.

4. Audience
Type
and
Site
Sta/s/cs
|
MENA
Info sources: effective measure

5. Adver/sing
Programs
WEB
Standard
Formats
Ad Unit Size (pixels) Location Rotation*
Leader Board 728x90 All Pages yes
Medium Rectangle 300x250 All Pages yes
Take Over Contact us Home Page and
Inner Pages
no
Targeting options:
• Country or geographical region
• Time: specific days or hours
• Ad place:
§ home page, inner page or run-on-site.
§ Avoid your ad to appear on the same page with competitor’s ads or
with your own ads.
* Rotation ad: your ad will rotate with other ads on the same ad space when the users refresh the page.
Leader Board
TakeOver
TakeOver
Medium
Rectangle
Leader Board

6. Different ad types work to maximize and measure ad program effectiveness:
• A take-over banner is mostly used for branding.
• Other banners can be very creative and engaging so that the advertiser achieves their particular goals: whether high level of
participation, subscriptions, video-plays or registrations.
Ads Creative: expandable, data capture, video, interactive, rich-media, 3D, overlay, game. Explore Sarmady’s CREATIVE ZONE.
Adver/sing
Programs
WEB
Crea0ve
and
High-­‐Impact
Displays

7. Adver/sing
Programs
Mobile
Internet:
banners
Key facts
Around 120,000 unique users every month on the mobile site.
How does it work?
Your banner is integrated into FilFan.com mobile site by our dynamic ad server DFP for Publisher.
Different ad types work to maximize and measure ad program effectiveness:
• Rich Media banners can be very creative and engaging so that the advertiser achieves their
particular goals.
Your banner
will appear in
this space
Your banner

8. Measurements of Success:
• Impressions: the number of times the ad was viewed.
• CTR (Click Through Rate): the percentage obtained dividing the number of clicks by the number of impressions.
The CTR is usually influenced by the existing awareness of the brand, by the banner’s message, offer, creative and
placement, and by the timing of the campaign (whether it is related to any holiday or special event).
• Video Plays: the number of times a video-ad was played.
• Submissions/ Registrations: the numbers of people that registered or submitted their information in a data-capture banner.
• Game Plays: the number of times a game was played.
Performance Analysis, Optimization and Reporting:
Our team constantly analyzes the performance of the campaign and optimizes the results.
At the end of the campaign, we release a report that includes all the results and tips for the way-forward.
Measurements
of
Success
Performance
Analysis,
Op0miza0on
and
Repor0ng

9. Some
of
our
Clients
United Motion Pictures

10. Case
Studies
Harry
PoPer
and
the
Half
Blood
Prince
Client:
UMP
Campaign
period:
from
7th
to
15th
of
July,
2009
Objec/ves:
•
Create
awareness
about
the
launch
of
the
movie
in
Egypt.
•
Engage
and
reward
users
through
an
online
compe00on
and
capture
data
of
Harry
PoPer
lovers.
Digital
media
used:
•
WEB
banners
on
FilGoal.com,
Filfan.com
and
FilBalad.com;
•
Mobile
Internet
banners
on
iCroc.com,
FilGoal.com
and
Vodafone
Live!
Results:
•
0.20%
click
through
rate
on
WEB;
•
1.92%
click
through
rate
on
Mobile
Internet;
•
700
registered
users
in
the
compe00on;
•
50
winners
each
won
an
invita0on
to
aPend
the
movie.
"We
ran
our
first
online
digital
campaign
for
one
of
our
blockbuster
movies
in
2009
‘Harry
PoPer
and
the
Half
Blood
Prince’.
We
liked
the
honest
and
informed
advice
about
campaign
plan
and
media
choice.
During
the
campaign,
Sarmady's
team
were
pro-­‐ac0ve
and
quick
to
respond
to
changes.
We
found
the
tracking
and
repor0ng
easy
to
use.
Definitely,
we
will
go
with
Sarmady
to
adver0se
digitally
in
all
our
upcoming
campaigns"
Cherine
Zeind
CEO
-­‐
United
Mo/on
Pictures,
Sole
Theatrical
agent
for
20th
Century
Fox
&
Warner
Bros.
Films
in
Egypt

11. Case
Studies
"The
Ugly
Truth"
Digital
Campaign
Client
Need
Communicate
the
presence
of
a
new
movie
in
Egypt
and
engage
consumers
in
going
to
the
cinema.
Campaign
Goal
•
Engage
consumers
into
a
compe00on
to
win
free
0ckets
by
registering;
•
Drive
traffic
to
the
cinema;
Tac/cs
•
WEB:
Expandable
banner
containing
registra0on
form
for
compe00on,
movie
trailer,
and
cinema
locator
;
•
Mobile
Internet:
mobile
portal
containing
registra0on
to
win
25
0ckets,
movie
trailer,
cinema
locator;
•
SMS
shots
to
A
and
B
classes
in
Cairo
and
Alexandria,
containing
link
to
the
mobile
portal;
Results
•
1.81%
Click
Through
Rate
on
the
Mobile
Internet
banners;
•
1344
registra/ons
for
the
compe00on.
Expandable
banner
containing
movie
trailer,
registra0on
form
and
cinema
locator

12. 1
0
Million
2
9
Million
8
3
Million
8
0
Million
Mobile site & App
PLacements
Branded Apps Messaginginfinite digital innovations
www.sarmady.net
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