1.
Impacting Element for
Effective Mission Statement

2.
In agile, vision and mission are used as the most powerful management and
marketing tools. Many consider vision and mission statement as the one and same
thing but they both are different that bring a different output for the organizations.
Even though they are different their elements are combined to provide a statement of
the organization's goals, values, and purpose. We have already seen what vision
statements are used for and what are their most impacting key elements to create
them for obtaining inspiring and motivating statements.
In this article, we will discuss what a mission statement is in agile businesses, and
what its key elements are to obtain an effective mission statement.

3.
What is Mission Statement?
It is a statement that shows your objectives, business values, and
approach to reach them. It states the organization's core brand
positioning and uniqueness that makes the organization apart from its
competitors. It involves reflection of the organization in every dimension,
the service or product it provides, and the value proposition the
organization has to offer. To write an effective mission statement it is
necessary to be aware of the answer below questions.
· What are your organization's core values?
· Who is your target audience?
· What image did you want to create and sustain as an organization in the
industry?
· What uniqueness does an organization have from its competitors?

4.
Impacting Elements for Effective Mission Statements
Keep it Short and Simple
Customers never want buzzwords and fluff statements. They are there to
know what they are getting themselves into. So the mission statement should be
always simple and short, providing a clear message about what the organization is
about and values the most. It should mostly be focusing on covering all the
aspect organization provides.
Be Sure of Short-Term Vs. Long-Term Goal
Being specific about the mission statement is what provides the most influence.
Being clear on whether to reflect short-term goals or long-term goals in
your mission statement gives different benefits. The short term includes a vision
more specific about your goals whereas, long-term goals provide the bigger picture
organization is trying to reach. In the short-term goals, statements need a regular
update.

5.
Review it Often
Many times the mission statement is written and forgotten with time once created along
with organization formation. The mission statement is an important representation of
company culture and values, it provides a sense of identity, and it should be
continuously maintained and referred to.
Must Consist Substance and Value
The mission statement should be a substance instead of vague. No customer wants to
get confused with buzzy words being unclear as to what the organization wants to say.
Instead, having a simple, clear, and down-to-earth explanation of the company’s value
they provide will be more liked by customers. In simple words explain what the
organization strives to accomplish.

6.
Make it Fit with Organization Vision
Ensure to align with company vision and strategy. If it feels that company strategy
requires a pivot as per your learning and working do not hesitate to take it up with
stakeholders. The product vision statement should align with the company vision
and strategy or it can also go the other way around for the betterment of the
organization.
Adapt Vision as per Target Audience as well as Your Learning
Don’t be afraid to change direction in the journey as per your learning and target
audience if required. It is okay if the product vision stated at the very start doesn’t
match the targeted audience feedback, or preferences and feels the need to
change, then go for it just don’t repeat it often.

7.
Must Include Brand Persona
A mission statement is a way of representing your organization, its personality, and
standing out points from your competitor organizations. Instead of being too
impersonal and stuffy the better way is to showcase yourselves as casual, and
conversational. This will create a rapport with the audience and bring comfort to your
organization and your customers.
Longevity
When it comes to an organization’s mission statement, it should be long lug and
lasting up to the changing directions of an organization. Continuity is an important
aspect when you are aiming for the brand image. It’s okay to change the mission
statement but plan to have changes as minimal as possible. Make the mission
statement resilient and broad enough so that it may sustain and embrace the
change.

8.
Involve Emotional Appeal
No customers go where the appeal is boring or not so attractive, even if it's hard to
notice or remember. While creating a mission statement, be bold enough to add
some edge and personality, and aim to make it energizing, inspirational, and
memorable. Having a little emotional appeal will make it easy to connect with the
audience compared to a scientific, bland, and objective approach.
It's always better to have more minds thinking than to be single. So better involve
your agile team in the task instead of going alone on the task. It will help you have
more ideas and a clearer view of the organization's personality from every
perspective. Last but not the list; test the mission statement with people who are
willing to contribute their input to it. With the above impacting elements any
organization can ensure that its mission statement is an effective one and ready to
work its responsibility it is created.

9.
About Advance Agility
We, at Advance Agility, are the new-age Agile Coaching, Consulting and IT services company.
We enable end-to-end Digital Transformation. Agile execution is integral to our being. We are
doing SAFe implementation with small, medium and large organization across the globe. Our
vision is to be the leading Agile execution player globally. To keep adding value at every
process stage. We are on a mission to empower our clients, move from concept to cash in the
shortest sustainable lead time by adopting human centric approach to business agility.
Embracing the change is in our DNA. Things that keep us apart are Quicker and Seamless
execution with End-to-end gamut of services. Our Global presence and Stellar Track Record
give us an edge over our competitor.
Connect with us at advanceagility.com to learn about SAFe and SAFe Implementation. We
provide various SAFe certification courses along with DevOps, Scrum, Agile Coaching and
more trainings. Write to us a contact@advanceagilty.com for any agile training or consulting
needs. We are always looking for competent agile trainers as well. So if you are a good trainer
or want to become one, do get in touch with us to that we can learn, grow and achieve together.