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rationale

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rationale

  1. 1. Rationale
  2. 2. Initial Ideas After looking at the brief my immediate thought was to create something based on music. Although I do not have much knowledge on music in the North East specifically I do have knowledge on music in general and so I felt it was a topic I’d be able to discuss well. I originally wanted to create a documentary however, I later decided that showing music venues and I feel that can be shown better through a print piece. The reason I decided to talk about venues is because they are a very important part of music culture but they’re not talked about as much as I feel they should be .
  3. 3. Investigation and Analysis (client research) To start off, I did research into the client ‘Sunderland Culture’ to learn more about the organisation and help me to get a better idea of who this project is for. I learnt that they are a charity that focuses on ‘improving life for everyone in Sunderland through culture’ as their website states. I also learnt a lot about the venues they run such as, The Fire Station and the National Glass Centre along with some of the events they have going on currently such as watercolour classes and an AC/DC cover band.
  4. 4. Investigation and analysis (existing product research) For my product research I looked at four different pieces, two that are related to local acts and two that are not related to the area, but they have a similar concept to what I want to create. One of those posters can be seen on the side here. The reason I chose this kind of design is because it’s a design that I have always found interesting and wanted to try something with, so this feels like a good opportunity to try that. It is also a very challenging design to create though editing software and I think trying something challenging for this would give me good experience.
  5. 5. Target Audience I created a survey to carry out my audience research. First, I asked basic questions such as age and gender, the results stated that the majority of my audience are between the ages of 16-17 and there is an equal amount of males and females. The next questions I asked were whether the participant worked or is a student or neither. This again is to help learn more about the audience. This also helps me to get an idea on their availability. Since my project is music based I asked if the participants have ever been to a concert since, most of them have that means that talking about concerts in my project would be relevant. Finally, as you can see here, I asked if they would be interested in learning about music and venues in Sunderland. Since that is the entire premise of my project it’s important that the majority would be interested in this and thankfully they were.
  6. 6. Content Ideas My first two prints will be the outside of two separate venues My first two prints will be of the outside of a venue and the inside of a venue during an event. The angles of these will be low angles most likely since getting higher angles would be difficult. For the first one in editing I was them to have an old feeling so I will likely go for black and white or possibly an old film poster look. For the second one which will also be the inside and outside of a venue I want to have a pop art design since that’s a form of art I’ve always been interested in and have tried out in a traditional art before but this time I will be attempting to create it digitally. Lastly, a collage of different venues
  7. 7. Design Ideas Like I said before I want to do a pop art style for some of the prints but I would also like to try something with an older feel to it so possibly something in black and white or maybe something with and old movie kind of feel. I didn’t put any text on my draft ideas but I will be putting my logo on them and will also possibly put the name of the venue on some of them to give a more poster like feeling.
  8. 8. Selling point and how it fits the client and audience The client is looking for art from young people and that’s what I will be making so that in itself fits. I also recently helped out with some events that were for the Bright Lights exhibition so I feel I got a better understanding of what they are looking for.

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